Food and beverage
March 31, 2025
The company is teaming up with an influential musician. Image credit: Diageo/Hong Jang Hyun
By Zach James for Luxury Daily News Service
Diageo-owned spirits brand Tequila Don Julio is breaking new ground.
{"ct":"EZS6Gx7aeO12FVqitjxZ6ALYw3zMUhxxPfDcBsCf6Obm8l+sRmSrwMRBH6\/MPiUEEFBYg+IaJGP6t5QgkRqcgLC6WR7D60LYnPVP5WAz63uEiBQjDHadeOZ+gPhobBkmT415TnEvSC+0\/43mJCwIfB+a\/vjTEM4dl+XWqKObdOdka7xsw2H1wpN6oaMn6dutDUR9HAEGYMBJ\/HEcdUu\/RQi1791Vrl7l6KJY98s93g1mhBz1JIfWJ5Ua351Q7g1CGrdbOdnLzk\/EHJglFd+y\/P43QnN1uZNOkVInaJBULy9kjlDlzd9FrABr9B7rK6Ow5Mbrj+zulPFBTi5DWwiA5wl2e0EnMr\/DGJkAUHOGCPfRbXpTEKe1nnGURqllSGgMmH2cIP8Oz4RhZk+EGGvA\/VbKjpBemWZ5daIqKACHkSQTEqfFam0zWUWPiGrfceS5i4ge1kLeOwk3Ng99tRSYN6ZAy1FK5Oknl1343wmI1fsXyVSpSGzBl7W0lNuzHf+Izs5WsKLHwR8kS1+Qsofcn64sn+aOyf6g\/XhlY+G9HWYE9Wp4UQpgmXGBVKKnbZngYlt5nmoCo6dhhG7Kv30poElUm399Wz82ZN0F8qwXjnBgfm3Z5zbBY4VB6iIBPJK7aGbHDelgb0\/4qQaA50VGlN1JpMYnM\/HPqsWzsCkKUmdhH0S\/kyEw\/OYtzvXUbuztjrZ+ITm2s9xNMkKSw6YI3mOO+yulnCiS2LLoO9QszMtemw82D7A1lu\/eHIwtT5w9D4WqOVYo3d6bDjnG7JVoRycd35gAak88ytn0fqknDaxIyhYDWiEJg73Cmqpjmy7WpteB5y3FWDRj4wuI+jQ+qIGifpFrs3L+qw91gNeb8bJGoNUuS1xerxIzl17KcnMNuc4+lA3IqfT8uDKHY7PEl6ROCadyq+m0Zk8iV8eDpKBVzVuvU0Ot0Dso+\/aO++akXpjauNS\/UGhyVA\/tVJY3mUH1fY8lOU1e0WhhU5jxjnd0rXsHxPzQvH6TsyXv75R+8yjVSKRYSXIO0jYA5ewKqS11ecgZFSt69boOyE3iMlg1ZzDx\/cLe\/J6b2GvQ8KkIaR8DOpgTUkx9vkcyDpAY4qr97Mu1pvG30R8uyiSNuAxdA4qm5ADcC0MXJq56VVrG+rlSoEGueVwSrjASMmveY5XzUZ4ry+z+FQpwJk9pkO\/0dZ1KGaM0oWzxM8ljtmFyVXx02HtRq2FUoUarIvxokmb740M16DVSOhoP2ZSMjg6hfRv1jlA0pYDhq6eREjG0bz3sLLBiIjlpDGrxcJmVdN8r5c9p1IIM8lP8VXew9nZ8KQY3dP\/lMcgmhJmw4HNgTXv+ATvAqW3hc44GZ+JdWBx39Gg2CnMjNao+GH1jKmL1xD67Eyi1ySSRP5o50Gx3lnzvF3NCKvwIEeZ++8KzuP6Svu8E4q+WDBQkxs2\/omLLhyNwodwb+BL0IEPbBz6eLFyIZoJuh\/qXwXexc6EI8ssiMAiyeAHsFRb7zicPD+CD\/wjA7ZoeDGwhey4lKndj37aLcZ\/Ny1PcYYhmXywPeENsCT\/URob0JrTqSLgMgwZugHESr25ApvXElB6pernJCNBNylXJgq41T96LvJ3sgm8LvTIHMQ1AIYYMSEK+npNX9LU\/HPKNHweaRk4yJ3sIkMGMi4hJrKaknbQchcLVi78SU2nbZuOl4r99Bvj0m5i4nMHQBDZkVfsGtnGGql2iyXEIehfwcSFBFsQfvExnFdYSMLNQe+vBedV2YZ2z09uHf22begdpGNsqj6GtZ9fQGtBagUGm+T9DwwjIs\/RdRuUFBg0SHI5lD9VQ23R6Mqw0KYJYQYPWhMsfgf\/9Nq3iWl9Ve2xQXspbNzmsAYv\/8YGfiQiUV0N1+Zp7PL0pd8A4IoIxuVLANcwGCid4TFUREt9FkOECehzZz8HPYapnNPiFjiuxOCYL29HTddE5399biLr3uT3jIH79YssaZYlozbt2Wr6CAKoJrZv6CZf9mZkpB1Tb4wKjfgc\/uZ1rKG25uhOw+\/kDLbq8889OWp6d5nZCMx8BMARmIRZGWFnT9oG47fARm5Q\/lNPvTeS0eWgm0+bk15uADTPPoQAwzlteMNoPLav1S\/sDb62ItcMwUWkPMG3EpYINtWuMxP6lYIk63E\/PxkXMFovUA5ixX6hDL1MFf4OEnRTGG41DKHLATFZUf530a4kTd08WK2xA9DslhzT4ljOTXLzkyedHTKF5\/9gGUZC9f6JfJoBUdxn+UuZJMYxwrxRZ0q7WI0wcMyK2TLaGqN9i0eDbZWUbg5G0Yi99+dop1cBCTTWBIllPLpSn0XPDRPXaGEQSaJ7dlTOKA4AsRmawJxBAhQDXUSrGvOzYo\/4stZ9sTXpQzp+1SoXSNqxySjN4pjKrCv11dR6a1wIiuOV2yVnhOnkLiXc00ps24cRbw+UJIMhf0lpGx5fdJL6p7NXGCgcgQ3N5\/hc72I5TonQV1G45Lxbcve5QuZKt8J8PmD50ucJ7uoNVxFbvKG+veykWtUbjog8vwCnWzs0UKZTO4Phv\/\/TI6xKjZ3cwFPIVNGSEBZjiB\/HVnY\/Iwr5dtxs59gb59XCanByr0XIzKZiJ+LKwPll0Q2prxWgMO3Y+tzth3641BkWB+QkUxu2rysN5GjGsydMeDaRI5+UsEIGRnkCXoPvqly9yiEFj6FVUTRGuiX7PMPF6hLP5zYSYZKuLmLKg56S2OwTe\/eTEBUx5evEQw8sHa0mo0YbQsqBLfwee\/xAyJJRv1\/Sp7Do5OBZ+uUxFQsyQWfsxeAOXR7H+a0xYwq5IhUamyQafyzGBCvJ1qBMbh4+ShioX7vzXkCd7RuRbq55HyY6Vgs45uh2z19pvRe4HE5Q72lQxKHHBU\/cH\/V9omPP8304Tq9de2Q1dxBlcCqJgKMO4m5gn6ijkmfJ7XY46AJ0bDb5CO\/sVzcOGS5S5SBonF9Dm\/mDcbNeWAW0+m6vpxTWbJUAS6yqv+5pTDRVEfmPstblwZzZ8EhioRYJU6s20iSEkk6PrWt0mxOJESfNFf+S0hQDoCtBe5iOXbNyguYytY9l7VNWJfFm4JHmNDZCMSsWodFZlUaH3\/iQNnCF9kJKI\/\/fefxIdTQPtRIovnH+ee71OExlLCL6a44nV61qI8QoBWYOzKprsJwwXUq\/vWAjkfzWWSuMmFLb0UvHGZhLTcMokV6zpDIYs2OhT1Pf4We1ksB3zR1nQqk5TNvqPtgzBx26LeOCZauYsFX3rF1J1uf\/RSKCTcL8\/eTagFbd2BnDXZtc0QXLqqqljvn8KQxFyNLYOYQq8yoOcmwJ\/848kJ2U2O9xKaE\/O0p9JQ9\/E007NSnllQEHYqPc0\/xp5iai+OKGsrvVaKCX5muwWWzVFzgH+56lMYU7HXWuXPYhgkyhHkpo5mJSvi9yG5YE9KOsba\/zAGoG1nM1QXAmC4bXl3N5dtWFlHdW2edtPF84N03CsfKQvu5tve5i44o5HaK5kwuSi6ox6LUjcBzzwxOt6y6c+Fjqx8j9LqD3uKpJK8z+cOAKoYCyNXIxzgxe3ipOjPEuvx571tjBXpzKUmbqkCMWCV8u3quh7MvbNWoTVTKEUsIxm\/giqAuavvRdWyowCOksZQJhVo4T1c8QuEchkX\/pyjl1dxgmTyUs+cgL+C2G7SmrtBW46lrPzD+VxfD8ST49QWBqdg\/Ibrn+6r\/y+vlJdTelHsTw8JyMUe+M16NAr7sRBVxyvoMqp1787Giw+eJtjlPAkMA5xD8d5r2rY8GTdSGx6Eaa2OLi9Um2NdlsufBcNfiK5jgknHuXhZSWcZugUGeTjDh82Jaq5jtrA0bUdoUkUAX0y6oGH3jYH36BLoTQilyevwEvOcGBSZ6ebV5PYBp0UsgjKQOglOwVDNd1B7SWNTHc4juSvfKy6Qis+mswS5ZAI4Otmr+4X\/K6wK\/piUaC7HdGmePtMTZHuLkZF2EiA0XG9xO1yVUd8zBQDOpx61hRbl1aG00ckRqx5TInhvhGxA3URLMuw2SnXHrJAvghnBJB1rXBqZdNg+Re58+9\/LVBkpdEwPt5rXZsQziUe8BQSr6zGS30mcSOfkuEreMwuCul+htCnH3Rzqud5yV1GLiya+5W+ziBrQEZLegY2ruBniYMDhKZKXAVtbP5YrHR5HS9JzwqWzXU8jnkFHjwx2vwP0+KNsLxZDpM7S6II0RpvATRxihRu9hCjDxisAyxPao5\/t4hxMPENMOBWOlq2KoOgQtOjFm4dIWWmN6IsySXRQbETeg5mtsjvCpxgO29x1UlA0vB8nPZ1Oq4xL+lzBVk5S4TSwYwOmQV4T54p6Ne9P5Q5RTX+kUqtO10vFR6\/jFft803q3B2pIsG51o\/DITwmIZxSvMYf1CoCL1EQ4jJqQitGXZTds4ClL6ELAIcBT6WdDkFarGt7K6f7Cz87R42T2PGYo0B7z+RN6fMUj3UN4tI8\/leZKjGrQ7hRC+z0y0TCtNijiEG6UMgmR9b5zrOh1g8lBXZlGPw4Hk0m5h78yQhRNCTBmZ3fLKsgV2NbD3GfJW6g80d6mFut8nViGTK2yq9iC7skxYrxEdVAvmrPpdPH\/+I3nhYEgu+Za1cK1CTk9MiLqt734B++S9rH6GAKh49M1MdBjUEh0MhbxzGslGLnRlIAYhk3hHaJn8V+9ekh0+NNUKJZuvDim1GURZ6WiN9xA+LdmQq4OT9RRJRtlAroRB7OGE32m8IwFp7ZzqYVcRBy\/EwnHW8nli0vDwk1+Z\/EHYQEMQsHFi12MKfOlJZr\/QDjRLciS91pbnhyn3JiJMl20zJfz7JJw25XmXbDYNKf7kMUKB5wmR3Pc3arOAdzDvS9Y7bc2Cg9d+Eh7nij2GGyu0fUsbQIVm9rkHW8fMerLURnBvittr3cSj1QpgIbKI5XVhhKw4IlqmvCSJbKf18u+zprPcTszEmWGabAgfJzxnK6to\/9zzT9o7VEupYP341NTmsqQ11BvVVODgMKADdytwh6shKXMX4aGZq7iWK7R2ToCeN9PoIFmQafTg61HU3t9qmsY9hRhFGqSHCeNBky24yOB1felACN4hw5ff2VAsJ2euWK1pMdCEyyMxUu8Od1NCY6wYLPnI3kkE65\/Vqa4jdN5ABVHzrvcnuM4IhNHVR46NMXA+eKm4HkiheXmvH1rsiRs0apDtGVZojwZHKc078MSNw1xizRb2Xl8c0xRwpRbLF95g1HVundwOuCb2UTR7CyOLiPhJbMXsfNTD4+cBF4IMI9tsatpC2gwvQbJNfdqsBskzVqc1keiUXUwvHkgnBw\/cY16m9gxkbB2tSCYZhiFRhjzcMmmHO1lAM5cAdya0cB+fGVHC2CWJHjEd0c1g+byOYMZ\/5T6CAHvbkZziVi7Q0iZw5uQlnfR3oMMw7ukkY+pQxV9H\/8tLpBnD8leFQIubBIpfLmPH71CWA5WMsflNcBUMDKBUnQMRg4bGFmWU1tCdU8Ck8v29Gjr26a6kpU6o78UUmeOSiSLnTJ+LzwGuxSw87k8K4dfAkszEVNQEQNWyPQQllF1IUTdeuhHFTpVMOzNrB\/rHZ0WCUg6PGZttq8NuUNzhFgrQb883Q0bFZoB52hnGgDbqh8uiYLoVW3SUfb0PpPsCOFyJEFq\/F9NfLwzEh1sR01WdPMXICHy7Fwagou4spind7bHNewmQLTlG+bdr4OHu6SEmjtzqn2nxy73rsBMjvjTjv2ZHTnKCeGwqrnr6LIYRDiTo2kQCoRwrQV6rqJrFBME1kKRsq\/7+\/Zr0XmvvuubFH5EgSCg+L4H9fiDd3aVsC47W2Kvb8d83I2ImPk5LgYutOQaR71OZbL6y3Wp1V8rCJdnNJopwciCmAAM3i43bXGD+m7J1+PnNg+Z8P7SzdvVb8R6MsYnwQMOtsMjk7ENmxeqtSqjGl96dwtiX4ojQdkxlXk0DrsHB9izgt2FVNZS\/aowVdU3fCvJ1OPgEmEzaqgBPGYAnu5F6lYaeR46LboMvY4orKiRek2vQdt8OxEfgb5\/8qcXg9rlfvxQFlcxcoeY2vyhVIlijDe\/V6xxJNgBZVnk43FUyP8Swfinjjkl4CQdAL8Xfjbiwc8oFpLFX9H8gXMLUo+UwqdKzwOuMYQSpkvgwqg5861s42J3eOYj6Yc7oPweW+ToBuWd6FqsdFtgwzwYe4qq8KzpjMthxjCF+m0l9V7IOuhee0N0ZMBlUMT0q5D9Ajs4hPPLI4BaknLSJNLzSsZUk9Aq60wu+tG6YONWd9XGw1T+rcI10OrHmZeD7ftsblI7mRTVelwU4\/kpq7sHaXztptzOhRLGXs6bb+SNNd3qoKCbVUaqfnySOZcxnVXERTHAFvmGnUGVzfyfZM9RmgW5sx\/yMmlngebZnY6CwZYOugDLjVeYOZPCM69\/K8kClz96Oy+x+XLGzM+bXpMXR93SX\/o6h7VGf3\/+\/JmS5sDmc7G0481TSgA9qCDrC+tBC8Ju\/Xw1rBBJcMrJc1oNsolX9FJrfyjMHKrUdZXLRJ6lJyEpZt2nM1O6Oe5VyPcqHLhI0fAjgWfyvS\/xwOvBm7KpBbguGUk9bymcvT4\/4t8ZBvfdwJb2NGYClRKrem7SjlOSNH7zL0kdq+a3bMimAEGqHn\/qKPgAQbDGjwsdYdHbSz3viHjYM2noNHKDTAQLKLkhErvgY1cajozbJAcET9tPuEzdSbDgrifPfci97yLSNC5pwDEyDvwajb9kvsUYHv2XT23SBzrlfQUX5\/2TuTL0ecquvyKwm2tdivJr9qxUbwbFDJJX+Vqm15T+Y3RarA\/YkrEkiFhzcNnr0tlvrj3OBTTvp3F9LtZp2oOMQic6xo5IZbxMfekrgRwl5g+OEQ7NfUV7umNku7abXoamnRvfHYGgd2axPh4tVVxFG9TAO0ItqylWGhT8Hh82tj9g9D3J47crzEJlCCJdwKAtUslmjaJp5MH0nRk7E7xKHhMynJHQY4eho3EMuLB\/BOzEiqofvhopqy2vyTE6gNXXraE+fbN\/72Adgmr5ZW0cdu4Gm4cfvc1qUsDud5khXBw2YVjy33pxL229AF5OuKW8+44cNQZ\/1teJrg\/R49vbgNEXIWkJCLbQMCcmoNALwmPCVp6Yid\/vPzSRZtRd5orf8jlKkFfwfsk5TfFog7SBx+VxgskJZNmuyI\/gO1Cr24IXacV66TVaENjH9YWE0Yv4jhpB4hQFyPIqLkufOZmDhv1g++2jIhQA4VykQbo8RstuQlEW8ZN2SFvbS3tP1ZrIS3NOAjvNCf5MzGjRXcmBT8dt4S7Ju5Ptl5jGcRaHpIYcStBrc6jBq1CjwSpXuxorRK6bfPX59VZnQIka8X97+B+zuRVQXMEDs7rOz5Ks49WyS6xFckGY785eXHOzez\/E0McRwUiWQ3zWuP2nNFEqpUNYRQGD1ZKXRddXOMTyGa1gl5HCA7dgB4uvkEFIwftyGC7x0ba4YI07PTn6cduSS+XtAekp8n723La7sEkJXur\/Okpm0qLFG8pLwwBrZWGLeqNOVQkH4JnqZn10zXRhpuz3XNO5NV0ObpwLKgJbKSGlwhzRlLW3IpFzhIReBl5VcWHx8OPO8EIoqAH4yfQieeIOFgutRybvd6TjFQeYQwOeJ9N\/xgVTLtVT4BUDEdpIPkHmd27A1TMRqfZjj8iSkcGCmCLWLQzaHsZndAabtx6bQ==","iv":"9d38ee0779c231e0e8aad399773e990e","s":"d0e3e9b7f7418d02"}
Share your thoughts. Click here