Food and beverage
March 31, 2025
The company is teaming up with an influential musician. Image credit: Diageo/Hong Jang Hyun
By Zach James for Luxury Daily News Service
Diageo-owned spirits brand Tequila Don Julio is breaking new ground.
{"ct":"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","iv":"13783834e1eb0a3116ec5b6edc0992f4","s":"128afdf3222dd7d4"}
Share your thoughts. Click here