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Multichannel

Dream-based storytelling captures attention of larger demographic

January 21, 2016

Image from Carolina Herrera The Art of Seduction campaign Image from Carolina Herrera The Art of Seduction campaign

 

By Nancy Buckley

NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.

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  1. Park Hyatt crosses into London’s residential market
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  3. Loewe presents creative directors’ debut collection at Bergdorf Goodman
  4. Marriott’s Luxury Group launches artist residency program
  5. Nespresso turns to pop star to lead next campaign
  6. Coty shakes up board, announces resignations
  7. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  8. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
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  10. Banyan Group creates new residential brand
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