Luxury Daily
The authority in luxury news.
Dec. 20, 2025
  1. Ennismore picks Bangkok site for first-in-region SLS Residences
  2. Dior builds five-story statement flagship in Beijing
  3. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  4. Happy Holidays!
  5. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  6. Luxury Unfiltered: How AI undermines the essence of luxury
  7. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  8. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  9. Louis Vuitton shares names of final Watch Prize contestants, jury members
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Emotional appeals, thoughtful loyalty programs crucial for customer retention

April 28, 2022

Shanghai is now the largest port of entry for beauty products, up 17.9 percent in 2020. Image credit: Sephora's Weibo Brands like Sephora are lauded for their loyalty programs. Image credit: Sephora's Weibo

 

By Katie Tamola

If brands want consumers to continue shopping with them, their retention efforts must go beyond mass text messages and uniform marketing.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ennismore picks Bangkok site for first-in-region SLS Residences
  2. Dior builds five-story statement flagship in Beijing
  3. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  4. Happy Holidays!
  5. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  6. Luxury Unfiltered: How AI undermines the essence of luxury
  7. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  8. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  9. Louis Vuitton shares names of final Watch Prize contestants, jury members
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
VIDEOS
More Videos

MORE IN Marketing
Off the Cuff: Getting to know luxury’s top-tier talent in 2025
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
Luxury Unfiltered: The luxury market will lose the middle ground in 2026
From maps to masterpieces: Luxury needs a tour de force, not tinsel
Luxury Unfiltered: The one question most luxury CEOs cannot answer



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!