Marketing
April 28, 2022
Brands like Sephora are lauded for their loyalty programs. Image credit: Sephora's Weibo
By Katie Tamola
If brands want consumers to continue shopping with them, their retention efforts must go beyond mass text messages and uniform marketing.
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","iv":"7ba65871285ceb7f6e4c9c1da69e114a","s":"a7f153c52b35bbd0"}
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