Marketing
April 28, 2022
Brands like Sephora are lauded for their loyalty programs. Image credit: Sephora's Weibo
By Katie Tamola
If brands want consumers to continue shopping with them, their retention efforts must go beyond mass text messages and uniform marketing.
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