Marketing
April 28, 2022
Brands like Sephora are lauded for their loyalty programs. Image credit: Sephora's Weibo
By Katie Tamola
If brands want consumers to continue shopping with them, their retention efforts must go beyond mass text messages and uniform marketing.
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","iv":"0b678668c6428855c23d22d24782b23a","s":"bb5af5354d7e3f0a"}
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