Marketing
April 28, 2022
Brands like Sephora are lauded for their loyalty programs. Image credit: Sephora's Weibo
By Katie Tamola
If brands want consumers to continue shopping with them, their retention efforts must go beyond mass text messages and uniform marketing.
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