Multichannel
June 17, 2015
Consumers emotions have a significant impact on their behavior
By Kay Sorin
NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."
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","iv":"3baa72c8074999c9cf0455d3d7a9971b","s":"9c68f2a09a081317"}
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