Multichannel
June 17, 2015
Consumers emotions have a significant impact on their behavior
By Kay Sorin
NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."
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RHa18PtnoOCLkL\/TQJC0n7uKQC6DhRDDigNyd9\/8QPRzKkLUF6kH9Wz7499o+gClkftNNGMK9hBgn65dNpnalYkgomKTbwLSS19KjkTHxJUYpVjlEjTEDUi5kroKQtnlp8rFynhtrzvxd5ARYR38gS5w35Fuotp0tIT6iZsALKa0AA27liNaAriZLEFYABfxeDY7P\/oUjbx5Z8\/k6zhizRvYdKt8LU811kAj3XO7khSliQ3h8qletHU2tX62RTU7\/ejatJzy0OtkSdThNzHkuHFZhZibiNNevBNW0T0YFWwrokMr4KsM8ddUsVtvakFL6a2\/QcCBIMdpD4noP\/oe+1wJkcBSkmqRPHmABekPj0liqF\/7hEpp3nEIbVGQulQ3hn3XamBujVj19LGbN+yu3++PWh\/5jhZWC0h1yYKpfnWSHB0IIrPG7Ck\/bQkN6munnXepCMDb8aGIJ7TXJGDMrm3tMZAnfVFEYPy3HrTCX1V8IMBtUdJj+oJZ\/Er3xqSiupN60pZHgi+gfTkvutGuAq5NtnWy8GB2q8QGP\/k3x6kUOE+8zCkScJ+yscU4vy5hs48KAwjksXxz5WQuuovy0y2x45G7B8WDBQ+T7\/GtARHB3e+xj4pmRD9gnt7eT4KyqVW29S6z6wuH\/AEAve7vxNs5Yd9bxIaFgDyaCpaGT+IGWiG37MvFdE7rBR8FO8ZunNNOZJNdjWEOdrbCo7RYYWYe+z6vZ07XyNGqDsCHynArxJp5Tvw4iqixx8Tw5srOHPgeU9\/7uFhpd9QZRFH1+oL4aVQpx6mL+SaS+tLcT4ZAboqrPU90iR5\/fTCDxXn\/fbxmB5STpuTkN5oaRfWv945Eye7tOeyJOj2x3U9Z8AMBuEgVUIuXW5jjrMq7IozRkGtnZOIP05shFagw6JT9bnlCRVdjgaRK7yPVXdOGiLs20W6EYQZm+l+yKd4sphGnTLkLSxolhGljudb0tRmcEGORlIEOqYfz6Ywaf\/uQFsS7nCudaqLL2ysHMRJL3W0lcQh9z+M4JWqnHl3b30zv6tSlwEgCmVAoOzWMbCmlDwW+eUXa9GlJ2znOlNm1uZAUQd9S1MaCZfYbxIptniHyWfQ+aEQuCNLOs81TrcrjtLL6XsjxQvQVQO07yAZ4OBwP4VC4Q16GZYqJsR+cTczGHc1\/QnD+4giXXuzmFGNzjpAqNKr8QB40uKSPBH3E5XoByfvqG7Y3DqflRj5ahm2hCGK\/2dpMVgC8Z\/hbpdOXUCsYfFw6kmGwMh+xDSRNvfPffo0djhnbsrg\/R6NnerXBQMdnalGSdK5GX6yndSUg+W0oLnb9ihQ3GAsXLubqTwx9Z1TB\/yzcK77UNItS4hxKI3vbs9DTN7SlzsCSg3X65SgJEG\/BICDCTgB8M\/y073Eva4iO9aAwB7luRrkEXTrNJbLnRH6Y0O+5ja4zePCGlizPz3L5R0vmtRyzqixNksbqmmy2aZAxPfYaY8H0ad2phjJNU8ySGdI2vgib8p9X3axyWEQ3zgWpc4iN\/MuhgQJi0WcCDqd8wjIZCHnjfVf+Rc080Vyz235gB8jUQRD49mENkhRh2cuuWRvRBfQwe4NTTxssPQnirTgNdnrNkuoakBWRQMyc2G94s3vtMIemwKPSLu7oLAZJiqtY88fjREARiIcYHR9BPfBY3W3zymN3TorR7+eo6LTYoGq4wtxQUmN9foUyICPmutindXYZ2FkgzWsW9SdCkXmsCVirZsZbJlda7C9W6itKE+BI4diuluwtOSD6jkA4JWgVI0OUUbpBQhmZJ8f9diiZBgD643M0lY9G3l04DquFpz20XA7eYhJrjX1BvnO4BDf1QCGWz+VmEH+v128mABQIjUD\/SRfGNmV\/k2gAG0u6mLAmlkYevSps1qas+2+jfd3nCRqnw+i03ppv2PDTVXCqJSy3Ad7MfL0l4GoxGmfeFHIvlEEcuO0uMUTEOTiAMLYbVu99fA5h3LGVQw4GwnFo7\/1zWEnO9gk3fEXytNYOOVNoG+5gSGdgO9ADHyIGdCs47pf\/WA8Lwbb1WQWm33r8NKmbFlCZuAwEa3LULg+mWqdNskXFdnlu+MyFxGJZrLeibMs6KsMRoCv\/Bcn37BJSEL9lsrfjL95VSCZc8BilHLJtU9YNFvQ2FMoPly2qTUp4lLKS50g3tdEB9t6HRBfO2uIN1TFUdj1ZsrBdnqqHldL5oVhooScOMQnkcLkz\/1p1MQjmMpyy4BNnbYxRJSgoSEG2RciyS4FY5jq9Wn5+xsIbcR6iynL9RXqdG1ovSHzooqauYLE\/s1zxA4r5RTllysetsMb55RPnmz0JhTHjLvLDi79o3XFd5hYpy4OuRV3au5aOVNQospqD4dXCf8ir7Yp07c5pGIjbCqe89UErmQfTydF0QlTrTWwoxuxK\/b57Urec34ZUVXpr5\/07XOVsAJIScAFy78HY3i\/PlKw+lkJNXAiBlBOKaGcxS796kEnklwni8BLhDMctiapQZ4enWjPBZ0Xtx1rJ4mE8z5Utdkp5zsLmUhmbR53ZdGAt6CRT8T2BhOS4m9dOyk12l2B\/mdPKKphEdSTquqz8X9M0yOcKRN9GHWOi0kOKHvwxEZL596NmCkzfiSmlXnDLpPNMmuQ9nxvALBYID5OQjKq+7Dk+YXGTUTfZmr4fDzyOqXKGFcNfAk00\/J2YZVL3tmuA41zKF79BAjV8Svs9DX6V8cAL4+iEl1VIbBCPuvqK1UQQ1e55mGVk7pGtVCWnI+dm0K38mYrnEIRbBHXgqNA015GVtF94FN06e0WWGkPu+CBs48ImmTTTpcE7vHSK9hJocB5oRH1I7RRcXccw1OskVkdKScH6w8P8qGLDxASksOfQILByG+bi5sMtgmzCCxOlzngzb8FeVpcq792aSAlZKl\/m66O4XO8tNiEwtSTB+\/Y\/eqhYGUyb3dAAt9oH8M6X2zEr6f\/4o6ZYpm6CmoQWH7DFL6sRdkCWiM+1dMslz6V+94AXJRay5hngekT3Cb+oH0PtBri0mg7E\/3IcktGln78zQNvOXLKWJ0JUatOFY+BF8uWSX8bNcCqxgTh1+os6xIxtTIp5Mk\/g1YdNw34kEFBCQS2DdO1b0il5ZLWmsuqiL06+gs\/dcJHCwYngKQxMfzSUxb0jEKPzNQpWWhb7C1Kcjc41sK3Hti9xDDaQSnGw09fDiNfEr5p9FRXdYb+lvN9BRcpesUDR69PRDVy6z6EohAZOHjV\/H7Df6tM5NPFzgMsBumYiNAy4+w0LN4fEenNoEaRCJNXRtQjpfmRa\/b7p7TLe9FjBlDYlIkOBzUwt\/YzsM","iv":"c74790d5dea7311ce8e6687c67cb65e8","s":"f09140d72e122a20"}
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