Multichannel
June 17, 2015
Consumers emotions have a significant impact on their behavior
By Kay Sorin
NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."
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","iv":"bd77bb8f63ee4789d957e77567ba3bb7","s":"042b7eddfb7c84fe"}
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