Luxury Daily
The authority in luxury news.
Dec. 8, 2025
  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Versace announces exit of Dario Vitale as creative director
  5. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. RH opens Detroit showroom
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. The Macallan hosts exclusive residency at Rosewood Baha Mar
  10. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Emotions drive purchase decisions, not logic: Forrester

June 17, 2015

Consumers emotions have a significant impact on their behavior Consumers emotions have a significant impact on their behavior

 

By Kay Sorin

NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Versace announces exit of Dario Vitale as creative director
  5. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. RH opens Detroit showroom
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. The Macallan hosts exclusive residency at Rosewood Baha Mar
  10. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Luxury automakers reveal new concepts, activations at Art Basel Miami
Gucci revisits archival looks in pre-fall campaign
Follow @LuxuryDaily for the latest in luxury news

The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom
Versace announces exit of Dario Vitale as creative director