Luxury Daily
The authority in luxury news.
June 16, 2025
  1. Luxury is about to have its McDonald’s moment
  2. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  3. Accor teams up with soccer player Kylian Mbappé
  4. L'Oréal to launch #JoinTheRefillMovement campaign
  5. JW Marriott opens first property in Greece
  6. Louis Vuitton forges multiyear partnership with Real Madrid
  7. Ronald S. Lauder retires from Estée Lauder Companies Board of Directors
  8. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  9. Dior selects new global ambassador
  10. Follow @LuxuryDaily for the latest in luxury news
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Emotions drive purchase decisions, not logic: Forrester

June 17, 2015

Consumers emotions have a significant impact on their behavior Consumers emotions have a significant impact on their behavior

 

By Kay Sorin

NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury is about to have its McDonald’s moment
  2. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  3. Accor teams up with soccer player Kylian Mbappé
  4. L'Oréal to launch #JoinTheRefillMovement campaign
  5. JW Marriott opens first property in Greece
  6. Louis Vuitton forges multiyear partnership with Real Madrid
  7. Ronald S. Lauder retires from Estée Lauder Companies Board of Directors
  8. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  9. Dior selects new global ambassador
  10. Follow @LuxuryDaily for the latest in luxury news
VIDEOS
More Videos

MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
Accor teams up with soccer player Kylian Mbappé
Follow @LuxuryDaily for the latest in luxury news
Luxury is about to have its McDonald’s moment

Bentley Home debuts picnic collection
L’Oréal to launch #JoinTheRefillMovement campaign
Louis Vuitton forges multiyear partnership with Real Madrid