Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"e7d3dbee1f103e3c34bcdacf24f3602c","s":"fb847096a79f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