Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"a27067b51b11cd5e887cdf2b4d532381","s":"e60595cf4b270431"}
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