Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
{"ct":"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","iv":"d9b9451836583b0f9fa14c3cbceb4942","s":"09a4b7c24e4b4726"}
Share your thoughts. Click here