Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"efd66e8c3625a7a4e84b829c07a3f21a","s":"8b42b0be347fadcf"}
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