Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"8800d4c7361c679fb2a41900b77bcc39","s":"778525b169113e46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