Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"5e8feb00622f85b4b237e8991e4fbba8","s":"d5ad44cd6a506f7d"}
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