Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"aab39b208d780509938c285880b8274c","s":"c8edbe14d549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