Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"05f3236929fe8fa02375e38bee40ee4c","s":"339ef7bb6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