Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"972021423dacc55f70814c499631efdc","s":"231dda82bae9deb0"}
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