Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"f40a298221871cd7a02ffcc2ee6d3a02","s":"8b12fa41b9f5369d"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