Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"cdce72eb8577693a8b5e54eb031f5dfe","s":"ba8c3c8b92006f04"}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