Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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o\/krL1IBHIbxhy1sHjvD0dkwb70w4NPSC\/eZv8CMqTjL1PoTKR2ZdrnOCL71LdcT2XyKrFxB7RjAKTzJa33QE1k210fBv0fR6Fep2drnfz5swzAvSNjpOJdHfn+upYMdN6JMHjZvwndMI1YuoLG0IzR\/cVlPyggD00K36d8FknA7us93DUqB+YTz25rp9CJOU4U2ExgzQy2mezi49wUPSh2K1\/Q3YIxINeHE2p3tQ6Sb6bYriUAlRwhyznfklOdNYPMDGrjfonlV7csDlh9TRkFL4ZH8Se\/\/aPk7kIvncIixpmOqrCYHnmivvmik95Ocw0rNA6rHyiharPy2oJT9Y\/JQA84pwCunjJIntRBl5lxM8aq8+XjGPhnjfqnAcasNZ3xlnNg4DwPUKN6169ebyIv\/Lw7Qg0umaFRZcOWVY0YArh\/7vh3\/g16UBAd5RboiU9aq\/RCSwl8BsQnAP0zwN1+N\/od7mpZJ0u91n77B4YrLJYR0dcRJnJz2jFnfQTt8kEI2aZecBPC6g\/riuLEGQycmm5akya5zdYJjJhV7TdpJbOxwI\/HFEe3N9emS9AdNZxw9cDPioT\/Zi9vAF7Cy7aha+nM\/PD0KU7fBzRKuPAPA1OknSB9SWDAzzFhSXco3Ks1XOAJDuK\/SWAYiCs6bDvT+55gHyZgmNsN8yelQBqItijaq05tRdwh+cKI7evPByvm7MpZptOJHG6P+t3YtlToMoTeuJDWB1flsoDP56sQ+uq5bYCVBoZ9Hza9HE\/QEkKJOV+gjWI9dl6VzS3mBTFIqTLDWR5JZZj096tP1ho8cNVS83UkgHCW5zG\/FZGCrMxfoArpYnrsVafbW\/L0B3jw1hAb9vNnHR4J+g0YCXEio2K5RUHcGiuC7rptPNYX2\/qKLfpw1iFm3XR7jdtX3ntUEnxPpcIa0UCHmIbywe5180Adb9YUt99Xn5HCw9UgIFE2+yRQFr+Z\/RsGi\/gojJ5W7yw1GXkuCxJmuHWoCnyv4ZTD4AqZY77UnPMoPe6maXB4DyDnc+O5Ux6diucnrWYLyVTBh6TmQT5OqYCGWGopRWFVmvc9M2We5uzYBqIiayGAqoSdbNhrBa+U0qaUuxRxl5WSA+lIBEckNSWWg0hgwBJFVJSKU+4aAsSLQanJfuqPksMxuG7Lkz4JfNgBMVja2KFmSV\/wPZCwCnnWWqpnwpOqoFCASPxkMR5b9bz0qThHIBacnk68eErWvoyjHJjQmeN6AJq4YhDMBlAr1l8efzprRps6HPRGFlIUXszqbgdy8m2CJz040NiJcDI+crDtor5h9scpD7xFS9KSr+vnA60lDPD+i+rMhJgFyFSdl0YtIPy+fYul7bYkmNtoxU\/emT80F4W\/O4FncWyomFXMcMPDpVepjDrMf377tMPRVbDO35HO1mVJ683cDM7MFifLNAC52wCkptXN5DUEYKmnes6ykfuCYRyi5yMPrQJMx9xePZGULM8euQBlz2bp7FNK8VKWj5gkL+mSVCvAW\/FLABzhiPJpoqfHZ0KvpvtfvpBVnJXJ60uvfHlqUnEXOP9ldF+hzce\/tQWJuarXXlmUVLA+MjDF5kYL1Jo7Gm2FEs99pN\/4erCpLX5gRJ9NlbKSKesEHiqJtS7WAYtd4JNQIa4Rh4gjC7QUKLon7\/JDlorRPwJaBKdWz10AsxsTOG6C\/FUxZJCEL+XEy313KEYaA4HhYfA37yATdQ9lhHRKWLKym+ZhFV5zeyWgQWBMr9sEzGLGrwEaeNj9Hozd9GkFu1PPRX1i\/G4ZbDyVkVrKjxI5bZake2MjVWBCQZwudMke5UtNc2KZH0YhDx0vFIHww87KqUj55237ecG03w9Atgjmm5quBp+Us\/klAnygXEk0pc+KsLZHTkkAw+5opVRxBHwebQ4TdR6dVaqKT\/1EsEJrIpVKR8M\/oM1qb8UkPwZNfgx3BHvNDy9djxlHgowmQhAH1+S68rHQSa5vZvAyX0L5mZ86TfetdZJgiOjhjpxknfnBatWLtD5fph9ZFvjZodakNi97KxYp9L8YjNhYmTMWHhX6FVFC0lr0x+infkhDaOEgwvRARqz0EGwqHyHlTltOSWdGfGj8qmaHvknC\/yGsKiFwVfVSG2o5A5\/2w33AjJgrPLrzcB46Eu2QK+1eYeC2k3o9WB7sD46ggP6Rhstn1xrJelGn6bfLF2UxnTfTihPz0O7Ks90tM10CxZJf6GGtfmzwXyBeNyAjBAmZapfga848k2Vq71i6YRCOmNXEq1vzKF\/LYhEWXp8kLwQFfI0F+Nssrlbv4Dx5KClXcFYyT0GCBw8Rgcv9egn8OSiGaPzjFP596kDSZZDNVrxNmpW\/56RIly62pX\/wc0vGdOOugy\/LxY+UBrd80\/QrYuS8T8iY2xwqGJ48wHLHKPeNDO6UlpO9qD8x+FS9Ro\/l6L\/X2L9F489wPFM+KzIBPk9Lxa\/+FkuHbosOmFAgRpDn8\/1TklXbrKLUCKlKgwS0OBcpoMzxOelA\/5C+Wiz3tHsAq9BE2XTCjyX+Fwk+XqyFszkDgy+ms7plRMC\/+FBSc7ufguhcYFP2Cj0ye7AKJEvDgFB6NTLhOujr3SFVk34cpvTlqb86M2Yo\/ytbYOj7vUmnKubg8gQeAwnsdXFJfY\/I8rWFgn+pt1jKm8DA+vs9OQQckvHV5UZfyr6HIPt2CJwCWBpkmqPn+14chJ8bymSk6XGs9LaSYAJE4ujwX+11T0UUJ4Xz5tfqGgHQ7nqwdl7hcyXBXHWJIhY7xFp2yr+SnNbqWUAX+W2S94MsUtCvW2FFPSJzEZ6wxCBHFi8hMIgV3ij6pvigjrjqlnaubfGftiH2CDNVyTuU3qXs2DBS2fEUJUqoR8703mOC3TWa967izFSdLjKFW34NxSpWTcJ3gMSMHPgmZncPuCvwtTHL6dBPojUqMvGnaiknTldcG6y86tKCZdbW9Rh8r9RmTWO4N9qeWb9Oqqrmv5Jivfuf6TjfmqN\/jIHBaAcYtCpyATD0XHVms1D5b2Fhpo0ShB9EEMqx\/CgSL\/3PE0WTMawUX+6sYWi7XnwK4mj4PI6hszu5B\/iSUwnFVNLxp7sp8SIBRE1XGi5L7aBqxV6U5IW3bnZROxq34DFP1zv7nyIMlk9qRX5jE7FLkwJlv8hNXdLOEcmW\/7Zp9+YzWci34Qna8sKzmCap0POb2tR4qSyRnpXXoFThR+hRyKgPd2InXlv3+jSolalzJy79Ttnr6dy9Nz54gQrUeCuayZ4DaO3HL6seSfWyWjoT6eKg1IcnmBaws007ZvbOvQeDtwx2Krgzn85cEg7V3NdhP67TDGM8LddBQAYgVkntq570ibvQZaHWRaOWrYhUs3BQEEqVcJQ9XZNIx7urF9Cdi2XsrbkkoFEHO5JiTD58wlwdpD5VGOxFYx7qyjJ7lnMcoFf8dB4B2Had6NElTTsZYy3fCgYVMDdMUTBaDCZibxBgmcCMZUgkxXO1S23WUf+MDaVtGRwWWoSd5reOdHL8nx6XKgtI2QgebvNnZXVPR9da2d+18v1JH6BrG0YFIO5uKhXcusZZB470wP8R2W0u5x61iNRaMQyxUGx\/Me0P5p31ajaUF77pkG2RaM+Z0m6AP0\/NUuoC1TLfmPFV2w1BAwfX8zNJctOFS2708hKcOmubNNKxlHk9hdbTcQ5LDLBm4sEcQi\/jktW0zkS42nsEfN\/bV74s8W4wJsmfZquhG9EKxUFfkrZc3KWIL3EFePfqA+rbOI+NDH+855JBFnWrLJQ7CH5wb1FyF6xXb7B\/54wmbuaHmx\/AFJEk32LZf4O\/d57nQ9A7PxAkpSjsdPB+jbGH07UQvTR8JB9TqcYONXT6GXA2aIKQ4Hfk8Tgov6MsiaPVKuo1nJh135eBbNugW7mYz2SOjPsXwgqiD7aj1XmgD5h8d0Ewk6Eumk4vd+Kh4vLbBJzzTG5aWiOzB8QtD3XyDntFNWkr24\/IlGIRN3Udd7jKeP28HvYxyH5uiUtfNgjYWgOD0Zo5ZVoUAKpHcfJDP9O8Bb0qzTeZgRc1ZZV5VzfDUSS0cPvA6vmrIarzf4fjfc8kGZBahbv0S2pxdqoPPmF5O9KLLLAfuAFWuRYZjIMBkLI6Y7AopBth+Uu72d2yTbkeb\/G52GAGtNaZhtNwzJZMFvgLLplr4NuYZcYa21+TrpQfYFtuABAKgdLsVL4DMlYKdXff6spEfwkme9R+xyS1jMCCUtHPvlva16emLLYmM4ZJK1dOGDKL5jSuf8PcnQN0PXufhD9NayLFlYuhdUMUaLNT9Idt3D5XAoo622K5vLuf3pDB86OLlApO0e7m+auNgUy9GEBKNBi1UVWu8fVOdT2edpdC+ZRKruOwfmAz8ucMTpEuXXq6FHMuBvs3oHm9uhgmmS4sz7ZsCaeC7WCmlVnvv4AlOb\/gfqnCPZ19aM6VvukkkOiTm8WWw5M\/XNg\/vGKGQRgfjm9LJvVpVfIFewjY1YSoxQSgz3hj\/TQs1yveu2rL6DDZQgw2hfevVs65nUswpgGexVynLOe620lVQ0\/RJIU9ZuOmoLPKE3I0Fi8QlY\/GXokZqgA3UYUO53yYuEBGhnTGrE2Hiu25Mer\/JpP1IhNFZ0Jb3srrxjrmS77JgVHOj7+hXYIexKk49n5B+offd6yXoPiqecqzqisglWZB4Je2Xi8BRM1aVFSn1OpEXrz6k9qt0bXPBqXm6Ka0HyzjxMsBzz+qWTXCKKVDUX7pslWWDHBG8s06ql1IuB9cK73Yt6h60bkn0XW01cYJjZkMB+I9cAMuR7y6ZRI9FV961Ya2dMo3\/lPgunIItFtYU3WTVx840BkopBPrc7gZdcLIFfR+2Qeh\/JSxP9Q1SQ=","iv":"1404c9d80f0859e6fc56ad60e081fbaf","s":"59db5193a84d73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