Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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","iv":"a2abce8faf697d09bc8a0dc9ac830c81","s":"8496cf6698b505f9"}
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