Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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","iv":"ff229c77019cc02c8a02a5291ebeb425","s":"1d64d96d39e150e0"}
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