Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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","iv":"5c4c3d5d81d4cd4776afb39fc78f1a9c","s":"db369bb4b590bbf2"}
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