Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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","iv":"cd08190f1d6213dbf77ee77d653d5abd","s":"9f42d861fa28254d"}
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