Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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","iv":"dca6ddc5d82ea5340715908198c18d81","s":"ecee2eaea6916fa2"}
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