Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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udDYzzAWTT6wCslQ6FVrghqzWdtKCrkT9QERWTvJ9g7QW0mCFz1gvtsacf0Fy2zWuukQP0Ti6+\/9kkwyfkKdl5WEkFa\/EV2PLSWa\/pw4qsjKf2jD5h\/0KHrXOqzdD68H+3+NRIyairhHRtqFq19T5EKcwoJ4hL4uwIHwXE4gKC7NdifVoXK+nm8nl9sy8wSWBlNXcDMzEuSVxONuVnemg\/Aunqle2SlvPK4rINF6NHYCikPmQ1h9Zaca9Efh2Yn6fkCJHWXm2Kns8x6EOi0NVvC1xDy8GTbv0wTP8QcsbGCUi1Tpb2E\/n\/MKzCdukCSq6zY3R7e4RZ9cAkfD4t6MFGH7jW6kUR6jLKyy4hEmDB6h67urPV678zQZOPs9D9+aUel\/2cUHe9Cnq0wK9FpJUyDUYybe2xHG\/4LVC8D7G3G0Fm7C6A99UhcUrAoDq\/oFIk1IBak312SgFUirwyZOz7IvcbRnSZ9Smde3KyMhrjWmV+ULvzZr2V7d2FuQFNyl3YgWoDi11AnGuLXtXi2g4ZIbqzLc\/oeKOsvmt69\/8YEbHhHwGgagKQaQ4Jr9ZIIdSUmPERbVYLrhLUKY35BjMCxCNuwAQ2LDn\/evZcAUUWsCfjeR4zOkxSImb2oO0ChE8\/FIKAfw14hSz0cmXZSFt2AHSiGv1CeruF5O7Us1GLgUDPsmQFoa1y4VST4wFdqj8zpag4HuOOezzsDbJCY9+DpeQCl7sNqg03VqRq4HFOY2idy4jH7gHyJexdli\/cnp5t3kq\/jk7dZtFZTKQuqtvH0IAS6+Zjh5Z4f55HhFeZfrvoMknaheJtZTzD46927prj0edB7yvE5716dxMuBCQ2ZGoqR1B8LRl+icXXWE6LAvNoHLdLlnp2aHyEBUchWVigoacdMtQm1yTlG26wMHWVDkjJT+l8F5+06tWl5ro6Zgtfv53yp5YOUUi3GjHpicn9SBuOgulnEdAxwbXuf3WMiBW2L\/4R3Brz0Tr59thAetNDSjGwy3mmpF+P3s6UXF4kTftWFndKQDtfWDP9oNp1NCgah\/WPA\/MTFUTBpZkhN\/HBQ+EMrByOjeuhVmKS2I2qD3Tqf45KoftIzNRrS1pzPvp7vbZZwQlb09bQ3MC47c9JaFyi5bKuDmfmTtpGPS5yYLTzEtk2bczOvz3iD1R9hHQozQQidei95PxiGGolXgoR05nB4KP60vcXqiW176tFuZQ3N3P4arQI9oUeqyETA2ylcZDd18UwQwPIoxvdvPwp2LaEuYiJi0Mu9BwZTrMEiQRU\/ceCtEM57tLzOFKXHqnKO+sh6bx8F7pZ4ozZ9QEQY\/izJrz9o1MiUk6CFQXR2dtCCE7WQM7pJANVBpYY4DHSF8jXrFDEDSiZolXTol\/3vACuI9KgsxiyqmGS1T9Wd2KCxAbQKbhR77EopnoQjtQ1CFAJMB19D9FvoUknrrSHnYQ2+yXdrXUa1AtoYFjHOWkune4hXZOUza41TyHx+gcfzwzxwIrSO+WGOwGsxiTWX1KUCfJJDdetzsMpNmUyhRS9ldEjboCOoe\/UbHhwVYdOvaF1aAxjxDhZykJ5i85rKSLBGA3d9MXkHmJVVNtWvifgFNexFeNLV4A4DHFsN1xZFO2n\/A71NGaSRRhJMYMA\/eg\/TAmGBnzNyQsszD6JZLczOy5OZJta\/MJEBqeg34qho9YYSgE1nZns6nyq8V8dRL5IxF2zvcrev+0ollrPuoeGP5\/mOJsyIYCYSfs4kVyNQtlqYfPadCXG1eqyJjdtKkNn7Y0MNhRHXaNq8K7DDFou68QIAA7vg80Gt8GkY6ga8Ibr6wwfzyvnkfT4LMqA6E2c1VYEobEaRbGGu\/dWpnHcuxuLlxdGdf+A2NfHj3qw7KZdEMOWaq+YO9DXURpnyY2Zhk6Cj5D5Kirwsb+nHb77UEXQtwLmjTe3Hof5MCOkojFvvdf0VQ05jCKdeP2XnSpGM\/h4\/KCJGSlnG+bLGXijK8IRi8Uk5T9MjKNtz0CAocVpQlBZ6hUr+9k3mBQj+LZZSzcS336F5LwWUdvRi6XZL5l3j1BcADJb\/3RzmwK0C54gCBtaOh3QC+NSdB\/+EKSV\/Itv8NjSVDGqeD6FDuu8ZJ7359csR4yX\/ltPU1+ADrnhXGASY+9UQnBLtXLXc43kg69aBc1UJAHmpxhf9QYKXa1QI+HS2krMuJYK5DqqFBMfEAhAQmOfIfl+kki048l7xT0B87EGFCLFHQa0hMtm4k2K8x6QUJVsDYTeD8B8AfizNPop5COMIUI2LxFoRcDpUDArvwiBVlDxobdjTw\/FjZNWriyfFAMka2vtr3WPFcZNMGTZLH0Qg4ADSMTs64mupb226mO6+IkYm77QBhdlssCTfA+KyLZ1D26SYnbV6WeF3IllqEjX5K800tSNSDuLs82KMIcAV2A\/RDMM\/hP837N4wGKKNLDApv3DEB6yTIW3czsE79YeOZDMpV4cysoSsvWxAmpjUWjjGf4BCZ0hflrHdNidgXC1phcHOquYNb8SBSrfRKRSYS6lm+1RV10X35BVETjJRxtboLRaDSLughFoMajq\/R5RiaIMuIbS52RTFaY8bAJxc+Ph2m+FWSv0EaDpVLAvD9e6Xlh+7Tgt6uBGI3rUY+tvNXGB3tXtzvl8r\/ra7IzERS0\/OO4P\/QeSNtYxxb1zktIh8vhqqq9uM5yG1r2hJHTAPfJMaJcahtbOUoykCX38wridWIRGl4aAOCXct0QvwOyNv6A\/OaIg12vT2QQgJMFxsgA25EbKYBCQk17PHlqPh4zm+KSzujeXuDbubTXcNqwmRap8nbmuCRhA4pHexBxd9GrtctJrYm5UwSMzYMyyTS+jg1o8oycl01+4+ZywPeCXWUTlYqb9+dFny5KMoVNQoXnIyZmjm37dhiTsqgklYMMnUMms4NfXBoV7GypQSd0KK59dDLMP3g5s8IJFKCk2vAX7mwJjkUnlnsCPGDNq4wrcitGr4lbTx0BtG4AhypmX+fuUSdfteIiqKXXYm0bX1\/qYvMqxaclhCnGIp0F3wu3cpgGVsDPX8a3Vr5MSw9OC7efP3Mr0n\/ZyhZpUmarldPJZoiq5qGU+8VX8w7\/4DOGZlR7kConizH5EQWgveiuE0Od+Qyi7srZ61KLrHNKXvcn1gJSAkWYcjLPb+pKrKz7HeVQ5NkRaP6wo\/Xvj2hcb0uvZYkgE43eiiHBwFDtmDpFlBcZmNkqKT5NphJoUgD+vHncaI6LrUxI5P6RQgUTQRtk+2I8tC\/2zJtbHM7iH65Kk+6n9H8851cut+XUryUXQ8FaALTr3wMFnexxvOmJlaT3CY8xMmeCjedp+qmA3kzp86ChtCpXL426y2\/MYsPAKfhTJ+CHtO\/ossDGXnkb7H8SQDxtth5iNYfyY4SzpbO24slOg+JlUXYMy8MmHVfhOiAUWjTWntrwwEILA8Ko0ndkJGTYG3TTeR56iae1FUCbmJSisL6OJJSsw+SX2qS14qiONB6d87C0C0NrzNbNfmtEsDFAMGL0DlZrpgRT0LKqaBYcol7WCBZYf\/vQrAF8rbgoyMcU21ZWgZuGNj\/jeorYqPPpCAMQuYYA8HDBpodPz55rb6DaRMOCJXXJD5sXjMvVXy9fjKQoXa8jLc2lUqYcqaY\/OAHWdeX9AG\/hXsOJMr3HRCBF14bczfgUyKeBUIWO1Vg5j2wBa16CU+UysER76OtrihydD3eH4gF6tetWpgQjx+fSFyhJ0Mf+pcO+f8VOWmTNXLp+PBeAguK4b3xpZpPUkoN1q5aEc3eouZaso0PAvqGbRB8wsaTQvDSZea0N3IWuNI148jGU4VGXPOSYGoLvjZ2uUP5AwrNNaymwqWuxuFQwald5zmuh38SzZdSQlr3yOoeeYtJ9pLvaqgivn3Y8DLGwtsIbVxobNpiCpgPVF+eLxlBpT6oHuJF66aswQykepDf1x8UI6lgZz\/2D6Oa5qABe6Ib3k1s+MZeYiwnVbRu2VVEkGO0UoqZ6+bl6j3g7vk01+ge+bXsaEe\/2aJpwVfEgDU7E6EgQ7VW6LL5\/TuTb2mDqXmbRocb3F\/1C2hKwuM1c4JRoqddkhpZ1iG\/V5cVcYSp0VITV6rxG0OvEXPxpM3y9jt5oJ0hfEuPUTxC2tqK\/vKeJXcFDx\/9ptqTVxaK\/e6CwTH7D\/ixnaH0IUHCroyPK5s1h4JYeKvFyaat8iYWjg=","iv":"23cbbee97fefda816287e244df192917","s":"e127fe9fee173cf8"}
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