Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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","iv":"88923e24bf92b1aaa6812fa76eadb0c0","s":"f80a03a28c8578aa"}
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