Luxury Daily
The authority in luxury news.
Dec. 24, 2025
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Luxury Women to Watch 2017
  5. Burberry bans exotic skins
  6. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Gucci studies connection in spring/summer 2025 campaign
  10. Chanel unleashes ‘From Dream to Reality’
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Events crucial at defining brand community: Neuehouse founding partner

January 21, 2016

Karlie Kloss with attendees at 2014 Vogue Festival Karlie Kloss with attendees at 2014 Vogue Festival

 

By Sarah Jones

NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Luxury Women to Watch 2017
  5. Burberry bans exotic skins
  6. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Gucci studies connection in spring/summer 2025 campaign
  10. Chanel unleashes ‘From Dream to Reality’
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!