Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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6T7nNiNlYJ29syAMoNO\/8FbrYm4M8Udo5Six0wPpS09ftxQ\/pt1j8d0gMPWNMUP+\/xhwJEDRQSDeMpvuDu60mUQ0pd\/tI1zpaZi8p1LmQWoo+G50xSOWQ3iUvt\/Y\/w3WvWv\/nfkWmL2xVWSw\/zSgxARoxOwlIrYAuSmH\/FqSSa6SBK2Xtpyw\/NrwwyU7Eoc8yjjOmTJC0qt0vJBu\/7k+LQ27eyQQSvCN2W3fAt+xSq045\/ovASX7EuRTKv4In5Iqpd8J\/zOFrLda8mXh8E2usmdCOfpwst2G3KSPjskELO5I6VskGhdYa9Nns7UgBARv17w9fvmqRp3IG\/I84ASJJf2S5VEF3SmOSwL5lhevhwZfToXkVjE5soFqnX80IL1gi2B8DysL2eojWAesR43cV6XtXSMZSh5XwQTMMINyGxreytHRwXB4DY5oCjw99Pc1Kq1WaW7e0xU\/2mFFdM8764ZGmK2sJqsuTopOogUPWYAILOILaFItXy+H+nIvVhkxuqMolQUrApBGEWeByVe6K4UTVqUHE0aEhDoD+PwZyU59c\/pD0vksts9eFbkmABvA\/WI2lhLstrCJpDynf9zYgMFKYWGm9yPvIstt3s83YaSdUTVHtJeHMVtOEj+o4SBa35943VCIne+V7Ga85U0XwdxShTrBlD8wNHnRSS9beOGT2H+46waqS0X\/1GxVY7wuu\/M181PcmtHljngyru21Buo8DMv4hm5d61SSoSbsX9WsEKr+LASIyUW5Yy5OB1GXIZXrkFj480lQNS8EfCVtpQT+B9uIyZ3o471Lj73BOLi5H1FAbei4R7o34OncT6Q5SCEJboslIjCn4bRYQyy2SHMtVjPMOVSTAGISDVTDufi73sxy8iJc6hstDOL2z0d5f0+p8UsPwUASHVj4JkIzywlXLBq+aWTOX\/07+teCJ2\/IOYbTHsar4x9e8RxWyhqjEyOXwGhE\/hxO\/6Zh4RmWaEKryatLpvFbn52g1nextcAUBO9Z5NetpKH3ddVxSULNpFrFNzsn4acjp+kDv5hR9iTqNV2KLCFh8LfAoSRxWBm4bRBmCTkpRL0lk5UtZNJ6jSa5l\/py7Qlq0oMye1q54Ge6wtvnyB\/DZ16K7WuzjonipA7MIeH984epI28+gaOfA9pAby8MkAf16WcX+FJggOxUBGshzfjqgVNP1X3o+P7SploximsBpS4+6FzGBEAwt3BU4q4JdmfYN0RWani61RL+vvUnroGiw3ku8RoVffKWWPKEFU87wuUoOoki0Hdb3XYjr8IEwvNk4abN1hs+xjfLaiiVKHYk6fb\/v2UfGxZDDaKSRHEjHQ2WZ6bgmJwyZMxNwJfakXRNoGoGSnnN3ViJ7zBx7YlxlFpqxc2zrG\/N6BOVpAV+ZmRvlNbu7g24bq7JFGr\/Gr0xqM1aS+\/GOoygXwfuWMfAV1rZGRTdci3M04Mujgl3PyrU1iDWXiENTpuinR3+lBlSSenmZYcdMIvi78r0QCU0EfteJy34TjeOfw4armeo6EUrS3oxbnCe6\/Ce7StmTf5m1zPHL5E2SmdFE6McJuj4iQ\/U00wpD4lPLG8\/nRj2LqOonh57CMARwjcgmW0jFM7z99+xeR0aJTjrT2+JTK2WPaKfbahaqDC\/HHL9qxKl9rJvArTqgaz8qVhgB21IYjqRNmawNPaqEz8Q4cLW1n0DKflAcYcmxfRmKRMLDR4MSKJutNGaKcu1iuDo4Sg4FFggEnhw21pWWfrdgyILNrUVCri2c4wAHAYx8WjyUYDXZcD5PNpX7XrJ\/WAacKHuU7ZJ3gSpy+ImSCZxTDbADfhfAiv\/zX4WOGBHUeECsm6t9fbymkLjJnIBq4PnJkTM5QUrII6JfW\/AtPREenMDcUIY5Ew6JDzwGxSLYsmrl\/slDbZ5pPL9ANlVJbchN5Y7tEfDrWQh8VRoVzsOwapZSRDyekmuPvCTL66BYRbsYKEV5SKkxw8rOxJCz2DmLehgLBNnpbt5PltwW0uHmOPGHWpHoTJdt71ovzfX+Qeo0z6P6cGsCA6wHC9a0YDMae6+NGSCwnff7tT2dso8r8A+ZfYpzCQwbQMrXU9lwWIixmpjtWIDlkN9rxmnCdCq0BXieKhuz40ZgGSMWaKPKn5lT54heMzgJPQnzTe0kUuPk\/qWmmOP45FlaUp+1GL86TIJf1nC3sQ\/FicX8ohYQ7ooLoDHiTMkRBDGHX\/Q5HfK5SEGfAH5SIHQ9\/qQhMMBnmxR0C8zhxf6C0YvFwh7rez0PJqeD6ikgj25qymK57sfpT4y\/NMFlNPlDeh24ybk\/zzkfUvS117jg3IoBsKWokLtGyqa6qFyuO7Vk\/xCa57QtIyQtbVm\/XcH+uSQPY1BxG9az23RTblmscEiSMDJ4MK\/6uvQvsjA5dRL8QTlmg4T382CsN5zbaAUJz\/PqT0hu9mjQ6go\/ZqGfL\/w0KClhxaAij0Yz4igdkTZ5MeLBMpYG8pruwxpGg9ibl44GfpVk1XBPupRLkTW8LXLIdAqwwxtbjiRF96dnrnuTrkGBlNR10BsYOIXgan4nAfQ5zMaDRIz+ySxqxqVmlRqAAxa9UhjqOv5XCKfVHGZ1r6cIxSV9M6TMiZ8MuhGjqbm\/6oVIyWAkI3OkpJeiV2tPBhhQkSgqIDJRzTcirP3u7I3pHqJsbstzW2jX1gT+ok+z\/8zRUkYXgiYX5YC\/7U+Ig72JmfTBC2SmC34YK9m0QyOKrxVQDL+ulGcreDIjmnunjq\/6j572Do1BN3iRZ\/ervQr2XswLZFAccl6XMuUuWyhaKpGtfpbKyrjs7upsx\/nVnHqqI8gWAu\/1nvShaMKKDvpVjRU32wAKsWrCxVuEU7kLxTedgJJiGIVYGQZBEu2PmpbN+agqziKguuvxEj1BKzk38ttqVO1mKHcKNTOWlnvbiF2GzlMVLwpzBjfMwdJZvavACmeDE5722Wdcpk4fY29JEzNaDe0CmAjcK9O\/nSCX2LfkIDF4VhtpyNayO0ZJQMD1L9L2v0Yr19Xqa95C8j287YeIfq+w4\/VzWD8NekRjZPREwAhBz8ZRoMcZQ4\/h9TnSubhIpuVnaTAt7r13eJNlsXbhsn0VrIyB+nBScJImEkWiEvt7eT4Y8NuwckXHEeIpcFAfvzZ3vvNlVZ4627ZwXf8wsc8Rp5R4MZIfLU6K1R3y0ZBzxH2XtJSfdJro9X6pIKFPfJbtvdC98HsFKI5B8LbwM\/FwH\/GySMujf0EYO2U+zF4U+2Uh4TK47yyDd9fid6vPpsYJF8pLKNpdoukoTQUZ2RGkGwd+A2bweDJ2RrAsul5gI4fzZm9MDe9L5hlBjRZdEIUvmW+4vyblNB4OYTrDEgHRG3j8lIlUpiVxZ4y36LLSC55IAYIElZwJIafDTo5EkA4iIbIwYqEg3oUSwukyIyxeJAgPMni6EpuahCIdm19T0SvvWp\/SxFU3\/11O7kDXntcP4Vee56nVPrD7svYrwcZ2o9Ej3js3p2bD9fBNEFkoPh44uxKEC4jzv5B3E\/9R7ZWZ5busFjeTlNTEJnSaf3zvrMPIAul+DkT3mYbHf7tlo29966J23Mk7wxEag0MHQFEPd4AxIIpFZ+9+ItkXPTZNMCVUmCivxQlrUfaNVFVCfayaMtFyImu\/uWjQaIp8iaWXN0GXcvk3a+iMQwWrpL9LUmMJql1bjJv0wZqd5VKs9u8vYQikUJGG1BIoO8kriY\/gwdjWg2rfSCalOJ2ekVWgjn3\/dkruq33OYK11Lb+5myHHnR7N1qJnDQtOysCk4BbLZlNZVXC4+RC7Ml+KyujVGtVUziqSQonoSCf3CfYa7ZCiKDvhv7Pqwp0NpxRyC7atYFSobvbMeqfdXSopmOkxwGSPtOw\/xkc65m1jYphrBZQkT2FSY9FLI3DB5wHXZwvnm6pWBVTCCXVCe7ytv2dyJPuB9ajrVRttzKQv8fOHDA2r8rqkXehk5QhTZD2tr9WnlVx5quL9I9ZKQkb3o7M4gVBaBFu5tEcFOI146T3gzkm7gZo+LtsWY+f0XbQuhdHrA04TOZFalxsTpm7hmH1LLONl4Q3pE3OawiODGsGxux4+C8hbv3RHaVbteWnPt2FmjnLbJxaZfMMT53EJWL4Hg4fVHTbCnV+JEriHqat94QH9tzmByaiLRhMjLWUzI\/B7M+syEp2nlQ0+BOkJANAfxtXO5L8PIGqD0ZcC\/\/NsBBzko9BMeSmq7qdoSCj36wHWB5ujppjBVXt\/oSMQjPgrVfFsp1kN28M90\/2KTTLSsNu7kLoKbf7SPSpslEB4obKGUBnaEzuL2EPJbHppyodCzEGdy4nHRfIAgG6l96mA0Oj8mYal7KKHMt\/HxJeaIfNQb3AvdINS1OCKGfVo6p28dc2KzxFoGyeWyQYlz7BzEKz9Z6z0kiAegz+jfsE9d2aq6+FR4\/HH7qsM5o6YyaIpn4yJc9HhM3xXx\/kuL5LoSl8VUqrIMGph9W5m\/TIiYLPEIgAAvOad9\/cZFWJufHjbQIEm6ooW3BsgUVnq38ZhyPjK2JAaOSb2TByL5hrOaWvNEyFPvCM3TB0j03BG+3+Yx8zE6PBwR9kyZLlB0fiMyu0NwYT8tTiACaGvruSLJSz7Deegdxs+o0kJ1tQ0SRN85AngtNUOin9AqU\/VKVDuORQJMKwqC+aoi1ex+lB8prscZuFcBMW8eDp66rPSpYW7MK\/B800CRZDoaf+ZT5CFsgPSIdirXXqTd7Fi+HVynMZRAQxD\/AIg0lyxcesKIYKkdtYfR9a4+PPGlyMQ1NYdC2PM6+CU90LdqtnrnxOLgxI+\/QaICV\/Z+LGq3FrV+Hy\/eU510fyK1oMV14rjMdKO07YPhYJb08XhjiftveC0xPI5hLZ72ai5zfcaD7xaBEanqNr9JW9CpB5YPFj4P9z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