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Dec. 5, 2025
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Multichannel

Events crucial at defining brand community: Neuehouse founding partner

January 21, 2016

Karlie Kloss with attendees at 2014 Vogue Festival Karlie Kloss with attendees at 2014 Vogue Festival

 

By Sarah Jones

NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Sephora highlights the integral presence of Black beauty
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. New film from Moncler marks return to Winter Olympics
  10. Balenciaga makes holiday statement in new campaign
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Presenting bespoke models, Bentley tributes ‘Dutch Masters’

Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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