Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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","iv":"d25442e2ca44036ac6b4353352f9c6fb","s":"6e6181413482dfc4"}
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