Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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","iv":"387baeb2518560834c201e2f37300d38","s":"056462199f146b7e"}
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