Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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","iv":"b9def7d2a5d2474d4ab9c27e7d1de54c","s":"23a35934e2717bf1"}
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