Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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","iv":"bca2df7226b616446c876b00f9c978b5","s":"b078d54179c68829"}
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