NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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","iv":"c8394b902b1fde73e3bd7924589a2833","s":"567a514ce93d7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