NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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","iv":"40c592f325c308dd14e55108f8d55d48","s":"3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