NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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","iv":"d760337c1fe2099d99b19779b45b82d1","s":"01c8dcfe1540deb1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