NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
{"ct":"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","iv":"7e7e7db092babd1503f3143e1f04aaae","s":"3cb777a215ebb7a7"}