NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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","iv":"91c46249cab64588f7b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