Multichannel
February 8, 2012
By Kayla Hutzler
Four Seasons Hotels and Resorts is tapping into the St. Valentine’s Day craze through a fan-curated giveaway application on its corporate Facebook page, a themed digital magazine article and hotel experiences.
{"ct":"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","iv":"cba7372b8615e89257d5471a5b58d2b1","s":"6577bb77e7c2df95"}
Share your thoughts. Click here