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April 10, 2026
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Jewelry

Four strategies for selling pearls to Chinese millennials

February 4, 2021

While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Image courtesy of Mikimoto While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Image courtesy of Mikimoto

 

By Adina-Laura Achim

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  1. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
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  3. Hermès opens multifloor flagship in Beijing’s Sanlitun district
  4. Louis Vuitton announces Regeneration 2030
  5. BMW M seeks out partnership with Street League Skateboarding
  6. Don Julio premieres ‘Made to Be Raised’ ahead of 2026 World Cup
  7. Dior reinvigorates Miss Dior with latest floral romance
  8. OTB Group’s School of Craftsmanship enters fifth edition
  9. Mandarin Oriental refreshes The Landmark, Hong Kong
  10. De Beers supports Desert Diamonds with bridal addition
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