Luxury brands are likely to benefit from increased exposure created by product placement in feature films than from brand sponsored events that reach a narrow number of consumers.
French fashion house Céline received design patents for two of its iconic handbags to protect its designs and image, which seems to be a current trend in the fashion industry.
BMW of North America is increasing excitement for the Professional Golfers' Association's BMW Championship by incorporating the i3 model into different areas of the event Sept. 10-15.
Italian linens brand Frette is looking to increase its philanthropic contributions through a partnership with Dancers Responding to AIDS, a Broadway Cares program.
Land Rover United Kingdom is honoring equestrian show jumping champion Ben Maher and dressage champion Laura Tomlinson with videos that illustrate how both brand ambassadors train for and achieve success.
Affluent millennials who refer to themselves as influencers purchase products and services online on a daily basis, while Generation Xers purchase weekly and Baby Boomers purchase monthly, according to a new report from iProspect.
French fashion house Chanel is showcasing its brand history through the latest edition in its social video series that takes consumers through the history of the founder's life.
