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Italian fashion label Fendi is continuing promotions for its new flagship boutique in Paris with an exclusive handbag offering.

Department store chain Sears is now selling luxury items through its online, third-party retail site Sears Marketplace that provides an easy shopping experience. However, it may not win over luxury shoppers with its mass-market reputation.

Burberry, Harrods, Thomas Pink and other luxury marketers are celebrating the birth of the Duke and Duchess of Cambridge's son through social media promotions to stay connected to consumers.

Toyota Corp.'s Lexus is broadening its cross-media campaign for the 2014 Lexus IS with an interactive Web site that encourages fans to create an "Amazing Mix" for a chance to win tickets to the 2014 Pebble Beach Food and Wine Festival, overnight accommodations and $2,000.

Four Seasons Hotel Seattle is inviting citizens and tourists of the city to marvel at the city's sunset during an Instagram competition beginning Aug. 1 for a chance to win prizes and raise awareness for the Pediatric Brain Tumor Research Fund.

Fairmont Mayakoba, Riviera Maya, Mexico, is courting families with a new Teens Room by Playstation that aims to give teens a fun escape and parents a little freedom.

French fashion label Givenchy is promoting its Very Irresistible fragrance's 10-year anniversary and a new Web site by featuring actress and brand ambassador Amanda Seyfriend.

Department store chain Neiman Marcus is pushing home products to the fashion-minded audience of New York magazine's The Cut through a mobile advertisement.

French jeweler Boucheron is targeting brand enthusiasts by releasing a high-end jewelry collection featuring eight pieces representative of the brand’s longstanding history.

The Ritz-Carlton, Hong Kong, is enlisting Italian jewelry and timepiece brand Damiani to glamorize its afternoon tea events and show off its Belle Epoque collection to guests in September.

Ralph Lauren, Fendi and other luxury apparel brands are showing off their new fall/winter collections in Conde Nast's Vogue to prepare readers for the season ahead.

Italian label Bottega Veneta opened a new boutique in Los Angeles that highlights the brand’s evolution by shifting the focus to individual products in a simplified environment.

U.S. label Michael Kors and watchmaker Movado ranked in the top five financially promising pure-play brands in the United States, according to a new report by Vision Critical.

Toyota Corp.'s Lexus is promoting the 2014 IS vehicle with a collaboratively created, stop-motion Instagram film that draws on the perspectives of 212 fans to show the vehicle in a range of angles and tones.