Italian fashion house Versace is flaunting the craftsmanship of “The Haas Brothers for Versace Home" collection through a multichannel campaign that comprises live and digital tactics.
British automaker Bentley Motors reported a 25 percent increase in units sold during the first quarter of 2013 due to the release of the Flying Spur and eight new dealerships.
Fairmont Hotels & Resorts’ The Plaza, New York, is boosting foot traffic with an Instagram contest centered on the new film adaptation of F. Scott Fitzgerald’s “The Great Gatsby.”
Today in luxury marketing - YSL to expand beauty offerings in China; J. Mendel's Madison Avenue boutique moving a few blocks north; Bernard Arnault "drops bid to become Belgian"; Bugatti Veyron Grand Sport Vitesse sets world record for fastest open-top car.
With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.
French conglomerate LVMH Moët Hennessy Louis Vuitton is opening the doors to 40 exclusive brand locations during the second “Les Journées Particulières” weekend in Europe June 15-16.
London-based fashion house Burberry is establishing its global flagship store as an entertainment venue with a new ticketed concert series called “Live at 121 Regent Street.”
Department store chain Nordstrom is enhancing the consumer experience on its iPhone application with updates that include product sharing via SMS and user reviews.
Four Seasons Resort The Biltmore Santa Barbara is giving Facebook fans the chance to win a two-night stay during its “Dressed at Four Seasons” fashion campaign.
SAN FRANCISCO - Brands that use promoted tweets are more likely to have their message stay with an audience on Twitter than those marketers that do not, according to a Nielsen executive at the ad:tech San Francisco 2013 conference.
SAN FRANCISCO - A well-told, emotional story shared through a video platform can bring marketers a limitless return, according to a speaker at the ad:tech San Francisco 2013 conference.
Every time the media runs a story about identity theft or hacking of private information, it sends fresh waves of anxiety through consumers and retailers alike. This is typical with emerging technology.
Italian fashion house Giorgio Armani is pushing brand lifestyle and its eyewear in the latest installment of its “Frames of Life” campaign that brings together the stories of five young characters.
