With all of the talk on mobile payments and mobile commerce, NFC and the new Apple Passbook, it is interesting that no one is talking about mobile commerce fraud.
German automaker Mercedes-Benz USA is thanking its 9 million Facebook fans by releasing a video featuring its CLS-class vehicle and painting with light special effects.
Precision-cut crystal maker Swarovski is pushing its holiday collections through a contest where users on its “Multiface(t)s: Style Yourself with Jewelry” mobile application can enter to win prizes by uploading their augmented reality images to Instagram.
Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
Luxury marketers such as Chanel, Hermès, Estée Lauder, David Yurman, Dior and Rolex are targeting the affluent readers of Hearst's Town & Country magazine with two-page advertisement spreads in the 168-page December issue.
Good content can help drive higher brand recall, favorability and purchase intent, and because of this, savvy advertisers prioritize quality content when picking their advertising partners.
A luxury brand’s heritage will likely carry it through creative role changes within a company. However, the appointment of a widely-known designer such as that of Alexander Wang to creative director at Balenciaga can stir up a brand's reputation in the fashion industry.
British fashion house Burberry celebrated the opening of its Chicago flagship store with a physically- and digitally-immersive event that showcased weather and city residents.
U.S. fashion house Michael Kors is encouraging consumers to fill their downtime on a just-for-fun microsite that asks users how they want to celebrate the holidays while the label subtly pushes ecommerce.
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
Spirits maker Moët & Chandon USA is naming professional tennis player and 2012 Wimbledon Champion Roger Federer as its new ambassador to give the brand a boost through an authentic personality.
Land Rover North America is targeting the male demographic and college sports enthusiasts with a sponsorship of ESPN’s coverage of NCAA men’s basketball.
