Brands including Moët & Chandon and Michael Kors are pioneering the new Twitter design, allowing for further engagement with consumers and acting as authorities on new technology.
Despite the growing number of magazines and newspapers on smartphones and tablets, the majority of ultra-affluent consumers in the United States are still consuming content via print at a steady rate, according to research from Ipsos MediaCT.
High-quality linens brand Frette is aiming for in-store and online buys through its new fall/winter 2012 catalog in which it is offering a coupon for 15 percent off the new collection.
Four Seasons Hotels and Resorts is raising awareness for the reopening of its Toronto property at a new location by holding a contest via the Instagram mobile application for the chance to win a $1,000 Four Seasons gift card.
Audi of America is leveraging its second-time sponsorship of the 64th Primetime Emmy Awards through a collaboration with U.S. label Derek Lam that will put the brand front and center during live behind-the-scenes online footage.
The St. Regis New York is collaborating with British automaker Bentley Motors to design a hotel suite and deem the 2013 Bentley Mulsanne the flagship vehicle in its house fleet in a move to highlight the status of both brands.
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Understanding the difference between aspirational marketing and marketing to affluent customers can affect your media buy, placement strategy, creative execution and messaging.
Hearst’s Elle magazine and department store chain Neiman Marcus are pairing up for a multichannel brand launch of Elle Accessories that includes a biannually published magazine and ecommerce site.
French label Balenciaga, a member of the PPR family, is firming its mobile strategy with a new optimized site that lets consumers make purchases, browse new collections and campaigns and locate nearby retail stores.
The three C’s – clutter, creative and context – bolster video ad effectiveness, especially when viewed on mobile devices such as smartphones and tablets, according to new research from YuMe and IPG.
Mandarin Oriental's San Francisco property is marking its 25th anniversary through two packages meant to offer the best of the city and the hotel's amenities.
British automaker Rolls-Royce Motor Cars likely secured maximum exposure to high-net-worth consumers through its annual sponsorship and invitation-only event in conjunction with Goodwood Revival in Britain.
To draw awareness in the United States market, Portón Pisco is leaning on experiential and event marketing as primary awareness and brand-building channels.
By being selected as one of the VIAs, a consumer has identified your app as crossing over the velvet rope, making it consciously or subconsciously part of their daily lives.
High-end retail chain Saks Fifth Avenue is tapping the buzz surrounding the 2012 U.S. presidential race by putting a fashion spin on the campaign concept and gunning for U.S. designers, which is the correct way to go about this type of marketing, experts say.
Department store chain Nordstrom is encouraging foot traffic to its in-store Men's Shops in the latest direct mail catalog that shows apparel, accessories, jewelry and fragrance through street-style photography.
Swiss watchmaker Jaeger-LeCoultre partnered with Condé Nast’s W magazine to introduce the Generation W issue featuring a young group of 55 new art, style and movie stars through an event and print marketing campaign.
