While neither the Romney or Obama campaigns discussed how much of the roughly $159 million spent in online advertising was allocated to mobile, they both disclosed their involvement in advertising on mobile phones and tablets.
The Ritz-Carlton, Washington, DC is encouraging politically-minded ultra-affluent consumers to experience the 2013 Presidential Inauguration through a hotel package priced at $100,000.
Advertisers including Chanel, Ralph Lauren, Rolls-Royce, Harry Winston and Montblanc are targeting the affluent business audience of Bloomberg Pursuits' fall 2012 issue.
Department store chain Saks Fifth Avenue is getting a head start on holiday transactions through a digital gift guide that presents items by recipient, price or designer, which it is sharing via email, social media and its Web site.
Bahrain-based alternative asset manager Investcorp is purchasing Danish luxury retailer Georg Jensen for $140 million. Experts agree that this move will only propel the brand.
A $900 million offer is on the table for the owner of Four Seasons Hotels and Resorts’ New York property. If the deal was to go through, the hotel needs to quickly reassert is presence in the market, experts say.
Department store chain Saks Fifth Avenue is stepping up its holiday marketing through an art projection light show on the façade of its New York flagship store and window displays that tell a story down Fifth Avenue.
Luxury marketers such as Michael Kors, Oscar de la Renta and Diane von Furstenberg that are based in the United States are taking to email and social media to maintain customer service in the wake of Superstorm Sandy.
Italian fashion house Prada is showcasing new collections and its art collaboration with illustrator Richard Haines in a virtual palace via its first mobile application for the iPad.
Watchmaker and retailer Tourneau engaged savvy consumers through a social media campaign focused on Daylight Saving Time that resulted in a 44.5 percent increase in traffic to its Web site.
As an executive who has been in mobile marketing for more than a decade, I can say with confidence – and a bit of disappointment – that the presidential candidates missed a pretty big opportunity with mobile.
Short-lived rumors that British actor Robert Pattinson was the new face of Christian Dior men's fragrances spurred an instant media frenzy and experts agree that tapping young Hollywood is an effective way to market a fragrance at this time.
Spirits marketer Moët & Chandon USA’s Champagne Day video campaign that encouraged social media users to share a branded toast with their friends earned more than 1 million impressions and 70,000 YouTube views.
