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Italian label Dolce & Gabbana released a social video dedicated to its women’s and men’s fragrances that is likely to add an element of lust similar to other scent-related campaigns from luxury brands.

In time for arguably the most-influential issue of the year, Vogue Paris is flaunting a redesign for its September edition to offer a new look-and-feel that the brand hopes will confirm its position as the leading women’s fashion magazine.

BMW is adding direct mail to the comprehensive push for its first four-door coupe, the 6 Series Gran Coupe, likely to pique the interest of affluent consumers who prefer print over digital marketing channels.

Precision-cut crystal maker Swarovski is tapping consumers’ competitive spirit in its Fashion’s Night Out campaign by hosting a street-style contest via the Instagram mobile application to be judged the night of the event.

Philadelphia-based jeweler Lagos is celebrating its 35th anniversary through a video where founder and designer Steven Lagos explains the inspiration behind the new fall collection.

Travel network Virtuoso is positioning itself as a leader in the industry through Virtuoso Travel Week, an event looking to command tourism trends for the affluent crowd by offering trip options that are environmentally and economically sustainable.

Today in luxury marketing - British Harper’s Bazaar taps Justine Picardie; Traditional luxury could suddenly become very unfashionable; Emerging markets attract private equity; U.S. stocks pare losses.

There is still a huge opportunity for luxury marketers to leverage their products and personalities through celebrity endorsements since ambassadors bring to life the values, image and emotions of a high-end label.

Rolls-Royce Motor Cars is upping its service to affluent consumers who are searching for pre-owned vehicles via a new digital tool that is mobile-compatible and gives availability updates via SMS and email.

Even though ultra-affluent consumers still have a desire to spend, consumer confidence in July was down just a little bit than reports from that time last year, according to findings from Ipsos MediaCT’s July Affluent Barometer.

British automaker Aston Martin is debuting its new Silver by Aston Martin collection – a selection of silverware, travel goods and gifts – in a new shop-in-shop inside department store Harrods.

Fairmont Hotels & Resorts is leveraging its four-year partnership with the National Geographic Society in two new packages that let consumers take excursions into the settings surrounding its Canadian properties.

Four Seasons Hotels & Resorts is collaborating with LVMH Moët Hennessy Louis Vuitton’s independent lifestyle site Nowness to host a photography contest that encourages consumers to share off-the-beaten-path venues in their home city.

For the past few years, each year has been heralded as “the year for mobile payments.” Yet, for a variety of reasons, the uptake of mobile commerce has been slower than expected.

Oscar de la Renta is boosting brand affinity, connectivity and online transactions through its new Web site that features unique social media interactivity, videos and exclusive content.

Jaguar Land Rover is taking a no-holds-barred approach to the marketing for the next-generation Range Rover, the first redesign of the model in 11 years, to outdo fellow SUV models from brands such as Mercedes-Benz, Porsche and, soon, Bentley.

Michael Kors is looking to drive affluent consumers in-store during one of the most hyped fashion nights of the year by hosting a karaoke contest at its new Madison Avenue store in New York.

Footwear label Jimmy Choo is showing consumers how to spruce up an outfit with items from its fall/winter 2012 collection in a digital shopping guide that was the subject of an email campaign.

Department store chain Nordstrom is offering a personalized mobile shopping experience in its new iPad application in a move that will likely help the brand distinguish itself on the platform.