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Retail chain Saks Fifth Avenue is holding the first annual Beauty Editors Day at its New York flagship store to benefit the Look Good Feel Better charity.

Precision-cut crystal maker Swarovski is giving its customers in the top international markets access to customized city guides and the chance to unlock exclusive digital experiences in a campaign to push its fall/winter 2012 collection.

The farm-to-table concept is a top trend in the luxury travel industry that brands are adopting in hotel packages that showcase on-site services. However, there is space for fashion marketers to capitalize on this movement as well.

LVMH-owned Hennessy is adding to its Wild Rabbit campaign with a multichannel collaboration featuring Futura, an artist whose persistence and refusal to give up in the pursuit of excellence makes him an ideal brand ambassador for this effort.

When marketing globally, it can be short-sighted – and costly – to assume a one-size-fits-all strategy.

Luxury marketers have been reporting a slowdown in Chinese consumer spending, calling experts to question as to whether or not the 'C' in BRIC is over.

Mercedes-Benz USA is bridging the gap between its summer event sponsorships and digital efforts with a Facebook-based photography contest that lets consumers win a 13-month lease for a 2013 SLK250 Roadster.

In a move to flaunt its partnership with Team USA in the 2012 London Olympics, Ralph Lauren bought out a solo sponsorship of The New York Times iPad application for the second time with content, shoppable items and player biographies.

Private aviation provider Flexjet is partnering with Abercrombie & Kent's equity-based destination club to give its jet owners an exclusive offer of seven complimentary nights.

Philip Stein is breaking its fall/winter collection this year around the technology embedded in each of its pieces that the watchmaker says improves the well-being and energy of its wearers.

The Dorchester, London, will host a fashion-themed tea party during London Fashion Week at which British fashion label Teatum Jones will give an exclusive preview of its autumn/winter 2012 collection.

Today in luxury marketing - More private equity action in fashion; Argentina: luxury goods companies head for the exit; Lexus ES350, Acura Premium compete in luxury car step-up; Giorgio Armani: I've sacrificed life for fashion.

BMW of North America is in the midst of a 360-degree marketing campaign to push its first-time sponsorship of Team USA at the 2012 London Olympics with a television spot, social efforts, an on-site brand pavilion and dealership events.

Italian leather brand Tod’s released its fall/winter 2012 multichannel advertising campaign that features images of the ideal male and female customers who mirror the brand DNA.

Fashion label Michael Kors is allowing its employees to volunteer for New York-based nonprofit God’s Love We Deliver during business hours to back the designer’s more than 20 years of support for the organization.

Turnberry Isle Miami is celebrating National Golf Month throughout August with an exclusive golf school experience for which it is bringing in a professional teacher.

Condé Nast’s Architectural Digest increased the breadth of its readership through its first digital version, revealing tablet-specific content and advertisements from brands such as Giorgio Armani, Patek Philippe, Bottega Veneta and Chanel.

Swiss watchmaker IWC is relating the challenges behind the innovations of its timepieces to those participating in various sporting achievements in an all-digital campaign spanning a microsite and Facebook.