British automaker Rolls-Royce Motor Cars is upping its presence among China’s elite through a meeting with the China Entrepreneur Club, a group comprising the most prominent and important businessmen in the market.
Jewelry and watch brands are displaying product ranges and history via rich mobile applications, but the focus should be longevity over instant gratification so that marketers can stay relevant to their customers between purchases.
German automaker BMW is reaching out to college graduates via two types of Facebook advertisements that highlight the brand’s financial services and push dealer visits.
American Express Publishing’s Travel + Leisure released its annual World’s Best Awards comprising editorial on the most sought-after travel destinations combined with ads from marketers including Louis Vuitton, Waldorf Astoria and Lexus.
Marc Jacobs Intl. is renewing its commitment to the battle against HIV/AIDS through the creation of T-shirts, the profits of which go towards Aid for AIDS International.
To leverage its 25-time sponsorship of the Olympics, watchmaker Omega has launched a history- and product-centric iPad application to complement other multichannel efforts surrounding the games.
High-end watchmaker and retailer Tourneau created two timepieces to support the Red Campaign's fight against AIDS and chose digital to spread its charitable message to consumers.
Italian lifestyle brand Giorgio Armani is bolstering its social media presence through an Instagram effort in which consumers can upload images of them wearing their favorite sunglasses for the brand’s “Frames of Your Holiday” campaign.
Four Seasons Resort Chiang Mai, Thailand, is holding a one-night culinary showcase that allows consumers north of the World Gourmet Festival at the brand’s Bangkok property to take part in an authentic Japanese meal by a chef from a California hotel.
Brands spanning jewelry, appliances and automakers fill out the August edition of Condé Nast’s Architectural Digest, giving the issue a lifestyle theme.
Today in luxury marketing - Behind the new Lanvin campaign; The new CEO: What it takes in today's world; Cadillac ATS a choice contender in small luxury car market; Pierre Denis, former Galliano manager, is now Jimmy Choo’s CEO.
The hopes and enthusiasm once felt for the PC as it permeated workplaces and homes mirror today’s hopes and enthusiasms for the mobile device as it effectively distributes computer power to the next level of masses.
Intercontinental, Four Seasons, The Peninsula and Ritz-Carlton are among the top 10 most-searched for brands by Chinese travelers, with most destination searches at the domestic level, according to a new report by Digital Luxury Group.
London department store Harrods is participating in MasterCard’s Priceless London initiative to give cardholders access to exclusive packages and perks that leverage its British roots and on-site services.
German label Hugo Boss is pulling all the stops in its email campaign for a limited-edition, racing-inspired timepiece to reach affluent males, a more difficult audience to target via email than women, experts say.
While Google reported a strong second quarter overall, with a boost from its recently closed Motorola acquisition, the results do not do much to answer ongoing questions about how Google is monetizing mobile paid search.
