U.S. fashion house Oscar de la Renta is aligning with national Breast Cancer Awareness Month through a digital shop that offers some of the label’s pink-colored items with 10 percent of net proceeds being donated to a charity.
Travel destination flash-sale site Jetsetter is updating its iPhone application to emphasize the features and mindset specific to the device including Passbook, the camera, last-minute mentality and immediacy.
Toyota Corp.’s Lexus is engaging Sports Illustrated readers by letting them interact with an ES advertisement with their iPad to add movement to the static page.
Brands including Armani Collezioni and Elie Tahari are targeting older affluent consumers via Halsbrook, a new ecommerce site that sells high-end apparel and accessories to the core luxury buyer.
Diamond jeweler Lazare Kaplan Intl. is looking to drive millennial brides to its retailers through global trunk shows and a multichannel contest that coincides with its “You Just Know" rebranding campaign.
Brands including Rolex, Tous, Tourneau, Aria Resort & Casino, Royal Salute, Fairmont Hamilton Princess and Casa de Campo are targeting affluent New Yorkers via advertisements in Modern Luxury’s Manhattan magazine.
Today in luxury marketing - Hermès, Gucci put Indonesia on their wish list; Mercedes loses ground to BMW, Audi in luxury sales race; Golden week boosts sales in China; How the BRICs are reshaping the luxury alcohol industry.
Retailer Neiman Marcus is letting consumers interact with its 2012 Christmas Book through a mobile application that reads digital watermarks on the fantasy gifts pages and reveals additional content.
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
Luxury marketers often use contests to increase brand awareness for aspirational consumers who cannot buy into the brand otherwise. However, these efforts could be a waste since true affluent consumers are not likely to participate.
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
Mandarin Oriental, Munich, is reopening its new rooftop chalet to target consumers who wish to spend the holiday or host Christmas-themed parties at the property.
British jeweler and retailer Astley Clarke is enhancing the user experience on its ecommerce site through a redesign centered on jewelry education and increased customer service.
Today in luxury marketing - Jimmy Choo takes control of Mainland China business; Top 10 luxury travel trends for 2013 from Cox & Kings; India to overtake China on luxury market growth; Facebook launches Pinterest-Like photo tool for brands.
High-end marketers that use email should personalize their messages for male and female customers, especially if brands are trying to drive traffic online or for specific in-store promotions.
Italian fashion house Fendi is enabling ecommerce for a limited time through an online pop-up shop dedicated to the 15th anniversary of the label’s Baguette handbag.
Universal Whisky Experience and ClubCorp have chosen experiential and event marketing to push Dalmore’s Constellation Collection via a private event in Leesburg, VA, at the end of the month.
