Rebecca Minkoff enlisted 14 well-known bloggers to introduce the new spring/summer 2013 collection through a contest that spanned Facebook, Twitter, Instagram, Pinterest, Stylecaster, SocialCam and the Minkette blog.
London-based retailer Harrods is extending its Harrods Rewards program by installing a new membership for children and parents offering exclusive in-store events, contests and benefits that is launching with a Twitter scavenger hunt.
Premium tequila company Avión is choosing the well-off and educated male and female demographic of the “Jimmy Kimmel Live” show to push its television commercial centered around the taste and quality of its product.
Crystal Cruises completed a $65 million, five-year project to redesign every room on the Crystal Symphony ship and will spread the word to consumers with multichannel efforts to have the largest reach.
Saks Fifth Avenue has announced that it will be expanding its footwear offerings, but even though there is an obvious boost in marketing surrounding retailers’ footwear and shoe salons, this does not mean that the industry is completely recession-proof. Or does it?
U.S. preppy label Ralph Lauren will open ecommerce to Japanese consumers this fall via its first digital flagship store in the Asian market and is building its email list in anticipation.
French jeweler Cartier is pushing the history of its iconic Tank timepieces with a new video and Facebook experience beginning June 22 to raise awareness for the release of the new Tank Anglaise watch on the same day.
American Express Publishing’s Departures magazine is upping its presence on tablet devices via the Black Book to Go application that explores new travel, culinary and experiential destinations in the United States.
Private aviation company XOJet is partnering with Jazz Aspen Snowmass to offer its private-air concierge access service, likely in an attempt to increase visibility in a younger market.
Italian automaker Lamborghini is transferring its fleet of historic V12 models from the Lamborghini Museum, Bologna, to London this week to be shown in an outdoor moving exhibit.
The growth of social media networks has brought changes to customer behavior, affinity and influence, leaving luxury brands to unearth new strategies for creating highly effective social retail experiences.
Italian fashion house Gucci is working with Samsung Electronics to offer an immersive in-store experience devoted to the label’s timepieces and jewelry that combines physical and mobile commerce.
Cultural training is imperative for New York-based luxury flagship store employees to build trust among affluent Chinese tourists and creating a custom experience for this group of travelers will help marketers gain brand loyalists, experts say.
Department store Bergdorf Goodman is strengthening its authority in the New York lifestyle scene through editorial and advertisements in its latest women’s fall preview magazine.
Hotel chain Ritz-Carlton is using email to entice reservations at its properties with special promotions when guests use American Express cards to book their stays online.
Toyota Corp.’s Lexus is extending the “What’s Next?” concept for its RX and RX F Sport models in a series of online video and audio sponsorships with NPR, MSN, ESPN and Food Network, which the automaker rounded out with television and digital advertisements.
