Today in luxury marketing - Bentley previews luxury performance SUV with EXP 9 F concept; LVMH taps Sebastian Suhl for Givenchy CEO post; The future of fashion; New Facebook Timelines will benefit luxury brands.
We have reached a point where most brands have a mobile Web presence. In many cases, however, it remains a one-off, rudimentary experience built to operate on all devices.
French jeweler Cartier yesterday broke its new film L’Odyssee de Cartier, a chronicle of the brand’s 165-year-old history, on primetime television networks.
Department store chain Neiman Marcus may have missed the mark when incorporating banner ads into its mobile marketing strategy by not linking content to an optimized site.
Trump Hotel Collection is choosing its Web site and social media to promote its new Warm Your Heart package, a collaboration with luxury jeweler Birks at its Toronto property.
Today in luxury marketing - Dolce & Gabbana case could set legal precedent in Italy; Feds uncover $325 million counterfeit ring; Charlotte Casiraghi named as new face of Gucci; Audi preparing RS5 touring car for Italy's Superstars series.
Executives from the mobile commerce industry took the stage at eTailWest during a March 1panel presentation titled, "A 360-degree comprehensive plan to increase sales from your mobile strategy" in Palm Springs, CA.
Most dialogue within marketers and retailers focuses on how to tap new technology and marketing to hang on to consumer relationships. What they should be discussing is the sea-change in consumer behavior expected in the next three to five years.
In lieu of physical mailers and catalogs, Barneys New York is releasing shoppable digital videos for its Co-Op line, a collection catering to the younger affluent market.
Department store chain Neiman Marcus is launching a new experience in four of its U.S. locations that serves to heighten customer service and the in-store atmosphere with a personal shopping mobile application.
French fashion label Christian Dior announced the launch of DiorMag, an online magazine that positions the brand as an innovative storyteller, entertainer and purveyor of the height of luxury products.
There has been a flurry of news related to mobile payments of late but two very important stakeholders have been mostly absent from the announcement: retailers and handset manufacturers.
The story by Luxury Daily on Feb. 24, 2012 entitled, "Late Veranda iPad app updates could potentially turn off consumers" was not factually accurate. We apologize for the error.
It has been a decade since I was a Virgin Mobile customer, but I can still remember the sexy, cheeky voice that greeted me when I dialed in to check my voicemails.
In an effort to push its Enform mobile application and the GS 2013 vehicles, Toyota Corp.’s Lexus used Leap Day to exclusively advertise on music service Pandora’s mobile and Internet channels.
Luxury fashion and makeup brands including high-end haircare line Kerastase and Flirt! cosmetics are upping their use of social media connectivity and search technology that pulls content from different platforms when users enter certain keywords.
