Swiss watchmaker Ulysse Nardin is stepping up its bricks-and-mortar presence with the second mono-brand boutique in the United States in the Aventura Mall in southern Florida that will sell a line of limited-edition timepieces.
Bloomingdale’s is proving that mobile plays an integral role in the company’s overall strategy via a new catalog that not only promotes its recently launched iPad application, but also includes QR codes and SMS calls to action throughout.
Department store chain Nordstrom is top of the list in terms of retail customer experience, according to findings from the American Customer Satisfaction Index.
Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.
Ritz-Carlton Hotel Co. is planning a multichannel marketing effort to flaunt its just-completed five-year, $65 million investment to its Amelia Island, FL, property to further enhance the guest experience.
Android snapped up 47 percent of device impressions on Millennial Media’s network in 2011 followed by Apple devices with 33 percent, according to the mobile ad network’s latest report.
It is not surprising that Australians spend the majority of their time outside and opt to surf the Web via their mobile devices rather than run back to their desktops.
Department store chain Neiman Marcus has launched the Sole Seekers social media, mobile and in-store challenge to celebrate the 20th anniversary of footwear manufacturer Christian Louboutin.
Robb Report is focusing on custom luxury experiences through advertisers including Ralph Lauren, Hermes, Brioni, Corneliani, Stefano Ricci and Richard Mille in its March issue.
A lot of 2012 predictions are great, and they help guide strategy. But if you are in the trenches, trying to execute against your customer’s key performance indicators, well, strategy-schmatejy.
Luxury brands offering social media all-access passes and behind-the-scenes footage for Mercedes-Benz Fashion Week are not only becoming the norm, but mandatory for those looking to engage with consumers on a deeper level.
Department store chain Nordstrom is targeting aspirational consumers through mobile banner advertisements for its Nordstrom Rack locations in the popular gaming application, Words With Friends.
The discovery that Google has been tracking the Web activity of iPhone and iPad users on Safari without permission has the company in hot water and could end up costing it, both in terms of its reputation as well as monetarily.
