Luxury experiences and retail offerings, as well as expansion into new business areas, could prove fruitful for maisons, especially for drawing aspirational consumers back into the fold.
With openings planned across Africa, Europe and the Americas, the luxury hospitality group has tasked Arash Azarbarzin with guiding international growth.
Company leaders gathered at Château Saint-Jean to recognize brand milestones, from Veyron's 20th anniversary to the continued progression of the French automaker’s Mistral, Bolide and newly announced Tourbillon models.
The two-level boutique stocks men’s and women’s ready-to-wear collections, plus formal and leisurewear; guests can also experience the Italian menswear brand’s bespoke tailoring service in-store.
Replacing the previous 39 percent rate, the retroactive adjustment will lighten recent heightened cost pressures linked to luxury watches and other such goods shipped from the central European nation.
Starting January 2026, the marque will maintain a presence at approximately 30 tournaments across the global women’s tennis circuit, providing custom fleets to players, officials and guests at each match.
Attracting the attention of the French fashion house since 2024, the talent’s performances have positioned her among Hollywood’s most closely watched newcomers.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Spas across the hospitality brand’s portfolio participate, offering guests an evening of quiet reflection during one of the busiest periods of the year.
