The global hospitality company introduces the program as a response to new research showing 88 percent of sports fans extend quick sporting event trips into full weekend getaways.
The Parisian cosmetics brand teamed up with the LVMH-owned fabric reseller to create collector’s-edition cases for its new Rouge G Blooming Denim collection.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
While there are some consumers who are truly deceived, there is also a growing number who are consciously seeking out these copies, which are extremely and deceptively similar to the originals.
