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Luxury means many things to different people. For some, it means price, for others it means time, and for yet another few, it means experience. To achieve the bottom line for their companies, chief marketing officers and marketing directors at luxury companies are tasked with discovering how to interpret these multiple definitions into a strategy that drives business. This monthly column, The Pursuit of Luxury, will examine just how they do this.

You can praise native ads all you want, but it is not a silver bullet. You can say that brands are becoming publishers until you are blue in the face, but the fact is that the vast majority of digital ads are still intrusive, irritating and, increasingly, creepy.

Spanish leather goods and apparel house Loewe is spurring awareness for its spring/summer 2017 collection on the streets of Paris.

Kering Group has announced the departure of Italian fashion house Bottega Veneta’s CEO, who will move internally within the French luxury conglomerate's corporate structure.

British automaker Land Rover revealed the capabilities of its new Discovery model on top of a Guinness World Record-breaking Lego structure in the United Kingdom.

The CEO of Graff Diamonds North America has retired after nearly two decades with the British jeweler.

British retailer Harrods is offering wardrobe, workout and gadget inspiration to its male consumers throughout the month of October.

French couture house Christian Dior is wielding tools that resonate well with modern audiences on Instagram, leading up to its spring/summer 2017 collection reveal.

NEW YORK – Since the launch of Ipsos’ Affluent Survey in 1977 the way media is consumed has drastically changed, going from analog to digital, but the wealthiest individuals' behavior and sentiment has stayed relatively unchanged.

Louis XIII de Rémy Martin is creating a space for consumers to explore its history and experience its cognac with the opening of its first boutique.

Video is still the largest consumer engagement driver for automotive brands in native advertising, but completion rates are exceeding marketers' expectations.

Private aviation firm Sentient Jet has released a mobile booking application in which users can get instant access to real-time flight information.

Breguet, Rolls-Royce and Ralph Lauren were among the first advertisers to celebrate life at its very best as lifestyle publication Robb Report commences its 40th anniversary in its October issue.

Luxury Daily's live news from Sept. 28 - Armarium responds to luxury shopping behavior with Net-A-Porter partnership; Tiffany addresses rumors of “slave collar” design; Aston Martin translates brand DNA to nautical design; Rolex honors Arnold Palmer’s legacy in retrospective film.

Today in luxury marketing - Japan’s luxury sector boosted by Chinese tourists; Barneys prepared to ride out storm at Perry Capital; Two LVMH employees detained in probe of security consultant; How Mercedes-AMG wraps drivers in sensual luxury.

Swiss watchmaker Rolex is looking back on the highlights of professional golfer Arnold Palmer’s career.

British automaker Aston Martin is making its entry into the water with the unveiling of its first powerboat at the Monaco Yacht Show.

Fairmont Hotels & Resorts is feting the Duke and Duchess of Cambridge’s tour of Canada with an afternoon tea inspired by the monarchy.

U.S. jeweler Tiffany & Co. was the subject of a viral Facebook post that alleged the company’s heart designs stemmed from slave collars.

Armarium and Net-A-Porter are teaming up to bridge the gap between borrowing and investing.

The intersection between fashion and technology is hot. But beyond high-end fashion brands becoming more comfortable with ecommerce and cautiously developing their social media, content and mobile strategies, technology is still used as something of a gimmick.