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NEW YORK – Experiential marketing provides brands a platform to make a multi-sensory impression on consumers, enabling marketers to reimagine an established brand or introduce a newcomer.

French apparel and accessories maker Hermès is demonstrating how its silk scarves are manufactured with a film set within its Lyon, France workshop.

NEW YORK – A DAC Group executive at the MMA SM2 Innovation Summit 2016 explained that marketers must back up efforts detailed within marketing content at the local level.

Social media behavior varies across industries, with product categories showing different levels of maturity and diverse priorities, according to a new report from Brandwatch.

NEW YORK – During the Mobile Marketing Association's SM2 Innovation Summit 2016, an executive from SAP noted that customers prefer an SMS pin authentication process when purchasing with retailers.

NEW YORK – An Almighty executive at the MMA SM2 Innovation Summit 2016 elucidated that mobile needs to be thought of as the first device and not a separate media channel.

Luxury Daily's live news from Sept. 27 - Four Seasons to bring landmark-status hotel to Montreal; LVMH shares its ethos to modernize, but respect Jardin d’Acclimatation’s grounds; Boodles works with de Gournay for gilded butterfly wallpaper; Saint Laurent to pay damages, legal expenses after failed lawsuit.

Today in luxury marketing - Industry girds as game of musical chairs quickens in Paris; Private data is the ultimate luxury good; Tomas Maier on 15 years at the top; London’s incredible shrinking luxury flats.

The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.

French fashion house Saint Laurent has lost a lawsuit brought up against fashion label Zadig & Voltaire.

British jeweler Boodles is exploring concepts of art, craft and beauty in a collaboration with a fellow family-owned brand.

French luxury conglomerate LVMH has renewed its Jardin d’Acclimatation concession with the city of Paris.

Four Seasons Hotels & Resorts is entering North American’s most “European city.”

Online auction house Auctionata/Paddle8 has launched a live shopping program dedicated to collecting fine timepieces.

Leather goods remain a lucrative product category with an upward trajectory that is expected to continue at compound annual growth rate of more than 4 percent through 2020, according to a report by Technavio.

NEW YORK – A Webby Awards executive at the Mobile Marketing Association's SM2 Innovation Summit stressed the importance of standing out in the digital realm now that consumers, brands and small businesses alike all have access to the same content creation tools.

French atelier Chanel is investigating paradoxes in a mixed media push on Instagram as it works to introduce N°5 L’Eau.

Italian fashion label Gucci is balancing eccentricity with elegance in its cruise 2017 tailoring advertisements featuring actor Tom Hiddleston.

NEW YORK – A Lenovo executive at the Mobile Marketing Association's SM2 Innovation Summit demonstrated how the computer brand was able to infiltrate New York Fashion Week's audience by partnering with a designer and fashion influencer.

Hearst’s Town & Country is ringing in 170 years in print alongside advertising partners such as Ralph Lauren, Cartier and Christian Dior.

Luxury Daily's live news from Sept. 26 - Neiman Marcus hires CMO from Fossil; Kering shares findings on economic impact, sustainability of python farming; Bulgari aims for next generation with teen accessories ambassador; Audi dukes it out to satirize presidential race.