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Today in luxury marketing - LVMH's digital drive takes time despite Apple hire; Speculation grows about Baker’s chase for Neiman Marcus; How millennials are changing the luxury market; Dominic Jones resurfaces at Astley Clarke.

The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.

Realogy Holdings Corp., the parent company of Sotheby’s International Realty and Coldwell Banker, has hired a hospitality veteran as its new president and chief operating officer of its franchise subsidiary.

Italian jeweler Bulgari is keeping it all in the family, selecting fragrance face Kate Moss’ younger sister as the ambassador of its latest accessories collection.

Ahead of the first U.S. presidential debate on Sept. 26, Audi USA is adding to the political chatter with a satirical commercial.

Fashion group Kering and its research collaborators within the Python Conservation Partnership have found that wild harvesting and farming of pythons is ecologically sustainable and economically beneficial to local communities.

Department store group Neiman Marcus has appointed Carrie Fisher as senior vice president, chief marketing officer.

Bricks-and-mortar department stores have failed to catch up to pure-play online retailer Net-A-Porter, with the ecommerce site outperforming them in online operations, according to new research from ContactLab and Exane BNP Paribas.

Social media continues to be pervasive for New York Fashion Week, with numerous brands employing social for direct-to-consumer selling, according to L2.

Paris is looking to increase its tourism numbers with a promotional film that tours the multifaceted city through the eyes of locals and visitors.

French menswear brand Berluti is showing it knows what girls want with the debut of its first women’s capsule collection.

French fashion label Nina Ricci is personifying two complementary scents with a model pair who are equally inseparable and compatible.

Marriott International and Starwood Hotels & Resorts Worldwide are attempting to ease the transition of their merger for loyalty customers.

German automaker Audi’s new video campaign is presented as an online art gallery to celebrate the things in life that are impossible to define.

Luxury branded social and online video had an interesting week, with some even going viral.

Luxury Daily's live news from Sept. 23 - Moncler investor Eurazeo sells 6pc of brand shares; Isetan gets pixelated, personalized at Anya Hindmarch pop-up; Bulgari welcomes public to Rome’s restored Spanish Steps; It’s official: Marriott International is world’s largest hotelier.

Today in luxury marketing - Ghesquière dives deep into Louis Vuitton; Thierry Andretta: The Vespa-riding fashionista getting Mulberry buzzing again; Britain: A nation of (fashion) shopkeepers; Tesla cranks up pressure to end ban on direct auto sales.

Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.

Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.

LVMH-owned jewelry brand Bulgari is exuding the ultimate expression of dolce vita glamour with the unveiling of the restored Spanish Steps in Rome.

The merger of Marriott International and Starwood Hotels & Resorts is now complete.