Rolls-Royce Motor Cars is targeting affluent Harrods shoppers with window displays at the London department store to celebrate the British debut of the Wraith vehicle.
Land Rover North America is promoting its next-generation Range Rover model features and driving capabilities through an interactive mobile application.
Fairmont Hotels & Resorts’ The Plaza, New York, is topping off its multichannel marketing efforts centered on Baz Luhrmann's “The Great Gatsby” by opening a new suite on the day of the film’s opening night.
Today's affluent consumer is younger with certain digital expectations. If luxury brands do not meet those expectations, they will miss out on a huge opportunity.
Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.
Swedish manufacturer Hästens, maker of luxury beds ranging from $6,000 to $99,900, is looking to change how U.S. consumers shop by encouraging them to come in-store to try its products and relying on word of mouth to gain new business.
Luxury watchmakers are attempting to out-build each other's booths with giant structures and complex architectural designs at the 2013 Baselworld Watch and Jewelry Show April 25-May 2 in Basel, Switzerland.
French fashion house Saint Laurent is opening its first North American men’s and women’s concept shops-in-shop in New York department store Bergdorf Goodman.
High-end home entertainment brand McIntosh Laboratory Inc. is enhancing the consumer experience through updates to its mobile application that include compatibility with certain products and a history section.
By replacing the most important part of the experience with one that revolves around you and your friends, Facebook is embarking on a smartphone coup d'etat.
Swarovski Consumer Goods Business revealed its strategy to be the global jewelry market leader by 2020 since these product lines accounted for 75 percent of its 2012 net sales.
Eighty percent of affluent consumers own at least one type of mobile device and more than 53 percent own two or more, according to a new study by the American Affluence Research Center.
Toyota Corp.’s Lexus is prioritizing U.S. consumers by investing $360 million in its first manufacturing plant in the country that will make its best-selling vehicle.
