Gucci is taking a stance on women’s right to education, health and justice by establishing a new global campaign with creative director Frida Giannini, actress Salma Hayek Pinault and singer-songwriter Beyoncé Knowles-Carter at the helm.
Robb Report is giving readers a glimpse at international luxury real estate in its new Home & Style magazine that complements the March “Car of the Year” issue.
Private luxury vacation home exchange club 3rd Home is revamping its digital strategy through a new Web site that offers members enhanced images and uncensored reviews.
Today in luxury marketing - PPR, Prada said to be among suitors of jeweler Pomellato; Francesco Russo exits Sergio Rossi; Italians ramp up London luxury home search; Marketers heed China's social media explosion.
Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is to send them messages at the wrong time.
Italian fashion house Fendi is showcasing the modern notes of its spring/summer 2013 collection in a light-hearted video by creative director Karl Lagerfeld.
Swiss watchmaker Blancpain is engaging watch enthusiasts and broadening its audience through a new interactive iPad application for its lifestyle-focused magazine.
Four Seasons Hotel, Baku, Azerbaijan, is attracting guests with a series of special offers throughout the hotel to celebrate International Women’s Day.
Ermenegildo Zegna, Hugo Boss, Christian Dior, Canali, Louis Vuitton and other advertisers took out pages in the second issue of Fairchild Fashion Media’s male-targeted M magazine with actor Tobey Maguire on the cover.
Today in luxury marketing - Karl Lagerfeld's retail push; Jennifer Lawrence on Dior ads; Are tech toys the new luxury goods?; India to tax rich, luxury cars.
With the continued high demand for mobile applications, marketers, retailers and developers in 2013 will be faced with many challenges and opportunities, mostly associated with new devices or new versions of existing devices.
