Luxury marketers that want to attract the next wave of young affluent consumers should examine the media and brand consumption habits of the uniquely-demanding Gen Z, according to a new report from Forrester Research.
Hermès, Estée Lauder and other luxury apparel and beauty advertisers are looking to target affluent women in the March issue of Hearst’s Town & Country.
French leather goods and scarves maker Hermès set record profits for 2012 with a 22.6 percent increase in revenue from the previous year and maintains its über luxury brand status with help from its coveted bags.
Footwear label Stuart Weitzman is pushing its new fairy tale-inspired collection through the March 3 Broadway debut of Rodger and Hammerstein’s Cinderella.
The Ritz-Carlton, Washington, DC, is increasing bookings during the annual National Cherry Blossom Festival with themed packages such as one that features a guest-sponsored tree in the National Forest.
Mandarin Oriental, Paris, is spotlighting the romance of its home city through a new Valentine’s Day-themed package offered during the month of February.
Fairchild Fashion Media’s Women’s Wear Daily is collaborating with mobile application developer FiftyThree Inc. to offer consumers digital sketches of New York Fashion Week shows that originate on iPads.
American Express Publishing’s Luxury Summit 2013 will take place April 21-23 at St. Regis Monarch Beach, CA, and will center on the theme, “Luxury: The Remix 2013.”
Mercedes-Benz USA is driving awareness for the new CLA-class vehicle and its donations to the American Foundation for AIDS Research charity through a license plate display at New York Fashion Week and a Facebook contest.
British fashion house Belstaff optimized its New York Fashion Week runway show stream so that consumers could view the live footage and an adjoining Twitter hashtag feed via desktop and mobile devices.
