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Now that it is a mainstay for luxury marketers to provide access to their runway shows during Fashion Week, the next step is optimizing the shows for smartphones and tablets. However, it is not necessarily mandatory for these marketers yet.

The Peninsula Hotels is drawing attention to itself and upping customer engagement through three global efforts: the launch of Peninsula Moments brand campaign, PenCities online travel journal and renovation of flagship hotel The Peninsula Hong Kong.

A multichannel marketing campaign for the 2013 Lexus ES includes a tie-in with social aggregation magazine app Flipboard to showcase the vehicle’s features.

Luxury marketers truly stepped up their game for the fourth annual Fashion’s Night Out event in New York last week, bringing in celebrities, music performances and exclusive products to celebrate fashion and consumer engagement.

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The court decision surrounding the YSL versus Louboutin trademark case awarded each fashion house a victory, but experts are wondering if this is something that should have been started in the first place since the footwear designer runs the risk of losing its trademark all together.

Department store chain Nordstrom has been lauded as the top-performing luxury digital retailer due to its seamless customer service, social media prowess, comprehensive mobile strategy and efficient commerce channels, according to L2 Think Tank.

High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.

Giorgio Armani is targeting affluent New Yorkers who are getting hyped for Fashion Week while promoting a new store opening through radio and digital advertising on the music provider Spotify.

Ritz-Carlton Hotel Co. is showcasing some of its skilled employees in a 10-part video series that is meant to give a behind-the-scenes look at the brand and bolster digital engagement.

There is a pattern we have seen with marketers that have edged into enterprise mobile applications which holds promise, but falls short of exploiting the power of mobility.

Considering Fashion’s Night Out to be a branding experience is the best-possible tip for luxury marketers looking to participate this year, according to an executive from Condé Nast International.

British automaker Rolls-Royce Motor Cars is keeping its brand top-of-mind with trend-savvy, affluent consumers in Thailand through a new boutique experience set to open in the fourth quarter of this year.

Precision-cut crystal maker Swarovski is pairing with Virgin Atlantic Airways for the creation of sleeping masks worth $4,000 as part of the airline’s new sustainable amenity kit for its economy and upper classes.

Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.

Advertisers including Christian Dior, Hermès, Giorgio Armani, Ermenegildo Zegna and Bottega Veneta helped to propel American Express Publishing’s Departures 30 percent in ad revenue for its September issue.

Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.