Marketing
April 15, 2022
The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Image credit: Anta
{"ct":"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","iv":"1c6c5dec44209764b2d4c079042b9237","s":"1975d985338048df"}
Share your thoughts. Click here