Multichannel
September 30, 2010
By Kaitlyn Bonneville
NEW YORK – Luxury retailer Gilt Groupe is targeting consumers via rich media and personalized email campaigns, according to an executive who spoke at Advertising Week’s "The Collaborative Alliance" session.
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","iv":"92be57902e7a9a12696aabeafa05afb4","s":"87b7f8ceb11a89cc"}
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