Multichannel
February 25, 2014
By Sarah Jones
Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.
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","iv":"dd6551f81469f797de1787239fd5febc","s":"437ddaf3cd554ed8"}
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