Multichannel
February 25, 2014
By Sarah Jones
Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.
{"ct":"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","iv":"a77a62b7706addbb9f0cc8a0405fcd2c","s":"f544dd421a8809b5"}
Share your thoughts. Click here