Multichannel
February 25, 2014
By Sarah Jones
Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.
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","iv":"f1356cf37d7f748109b44db4998b6dc3","s":"d7b030349a94352e"}
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