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Multichannel

Harrods employs consistent digital efforts to market wedding e-boutique

April 16, 2012

 

By Tricia Carr

Harrods, Four Seasons Hotels and Estée Lauder are using wedding-themed email and online campaigns to market products and services and experts agree that wedding-related marketing efforts can help a luxury brand reach a large audience made of affluent and aspirational consumers.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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  3. Audemars Piguet brings AP House concept to Miami Beach
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  5. Louis Vuitton names second edition Watch Prize winner
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