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Multichannel

Harrods employs consistent digital efforts to market wedding e-boutique

April 16, 2012

 

By Tricia Carr

Harrods, Four Seasons Hotels and Estée Lauder are using wedding-themed email and online campaigns to market products and services and experts agree that wedding-related marketing efforts can help a luxury brand reach a large audience made of affluent and aspirational consumers.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Gucci studies connection in spring/summer 2025 campaign
  4. Dior dives into French Riviera with escapist fragrance
  5. Brioni launches anniversary capsule at Bergdorf Goodman
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. Hermès showcases the surreal for spring campaign
  8. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  9. Chanel unleashes ‘From Dream to Reality’
  10. Luxury Women to Watch 2017
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