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Multichannel

Harrods employs consistent digital efforts to market wedding e-boutique

April 16, 2012

 

By Tricia Carr

Harrods, Four Seasons Hotels and Estée Lauder are using wedding-themed email and online campaigns to market products and services and experts agree that wedding-related marketing efforts can help a luxury brand reach a large audience made of affluent and aspirational consumers.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. WatchBox looks for growth in editorial integration
  5. Luxury Women to Watch 2017
  6. Dior builds five-story statement flagship in Beijing
  7. Kering to acquire jewelry manufacturer Raselli Franco Group
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Lamborghini heads to French Alps for women-led driving series
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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