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Multichannel

Harrods employs consistent digital efforts to market wedding e-boutique

April 16, 2012

 

By Tricia Carr

Harrods, Four Seasons Hotels and Estée Lauder are using wedding-themed email and online campaigns to market products and services and experts agree that wedding-related marketing efforts can help a luxury brand reach a large audience made of affluent and aspirational consumers.

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  1. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
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  3. Louis Vuitton, Formula 1 kick off 2026 season
  4. Visa, Global Fashion Agenda start circular design competition for young designers
  5. Moncler returns to Rome for spring 2026
  6. ‘Art of the Desk’ centers new content from Montblanc
  7. Marchesi 1824 enters Harrods Chocolate Hall
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  10. Yearly sales drop 5pc at OTB Group
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