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Multichannel

Harrods employs consistent digital efforts to market wedding e-boutique

April 16, 2012

 

By Tricia Carr

Harrods, Four Seasons Hotels and Estée Lauder are using wedding-themed email and online campaigns to market products and services and experts agree that wedding-related marketing efforts can help a luxury brand reach a large audience made of affluent and aspirational consumers.

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  1. Michael Kors' Jimmy Choo acquisition could signal first US luxury conglomerate
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  3. Top 10 luxury brand social videos of Q2 2017
  4. Alexander Wang’s latest collection is only available through texting
  5. Youthquake: Off the scale
  6. Tiffany scrawls handwritten “I love yous” on Instagram
  7. Mercedes ranks as the top engaging brand on social: Origami Logic
  8. Gucci goes retro-futuristic for fall/winter 2017
  9. Bentley, Jimmy Choo, Guo Pei, Armani, Farfetch, Tiffany and Gucci - Live news
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