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March 25, 2019
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Multichannel

Harrods employs consistent digital efforts to market wedding e-boutique

April 16, 2012

 

By Tricia Carr

Harrods, Four Seasons Hotels and Estée Lauder are using wedding-themed email and online campaigns to market products and services and experts agree that wedding-related marketing efforts can help a luxury brand reach a large audience made of affluent and aspirational consumers.

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  1. Baselworld, brands look to adapt the trade show
  2. Louis Vuitton aims younger with streetwear and influencers
  3. Day's wrap: Chinese KOLs, Neiman Marcus, BMW, Roberto Cavalli, Harvey Nichols and WeChat
  4. Wealth management firms have to rethink operations in modern age
  5. Register now: Women in Luxury conference New York May 9
  6. Top 5 brand moments from last week
  7. Research online, purchase offline trend is defining luxury sales: report
  8. Neiman Marcus executive departs for experiential retail
  9. Swiss watches, Los Angeles, Hermès and real estate - News briefs
  10. Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest - Live news
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