Luxury Daily
World’s leading luxury business publication
April 25, 2018
  1. Sustainable travel needs to circumvent hurdles to attract the affluent
  2. Tmall connects Mercedes, Audi cars with AI integration
  3. Wealthy investors adjust financial plans for longer life expectancy
  4. Jewelry brands must do more to attract young craftspeople, artisans
  5. Chanel lawsuit: When can another marketer use Chanel’s brand?
  6. Big-brand control, synthetic diamonds bedevil jewelry business
  7. Bloomingdale's spring campaign shows New York love
  8. 42 speakers from the world’s leading luxury brands – Women in Luxury New York 2018
  9. Sustainability, Asian markets to drive global cosmetics sales: report
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
The News and Intelligence You Need on Luxury

SUBSCRIBE NOW TO GET FULL ACCESS FOR JUST $1 A WEEK

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Harrods employs consistent digital efforts to market wedding e-boutique

April 16, 2012

 

By Tricia Carr

Harrods, Four Seasons Hotels and Estée Lauder are using wedding-themed email and online campaigns to market products and services and experts agree that wedding-related marketing efforts can help a luxury brand reach a large audience made of affluent and aspirational consumers.

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. Sustainable travel needs to circumvent hurdles to attract the affluent
  2. Tmall connects Mercedes, Audi cars with AI integration
  3. Wealthy investors adjust financial plans for longer life expectancy
  4. Jewelry brands must do more to attract young craftspeople, artisans
  5. Chanel lawsuit: When can another marketer use Chanel’s brand?
  6. Big-brand control, synthetic diamonds bedevil jewelry business
  7. Bloomingdale's spring campaign shows New York love
  8. 42 speakers from the world’s leading luxury brands – Women in Luxury New York 2018
  9. Sustainability, Asian markets to drive global cosmetics sales: report
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
VIDEOS
More Videos

MORE IN Multichannel
Fendi looks to creative director family to mark major milestone
Afrocentrism opens up diverse, colorful, inclusive language of luxury
Design is more than the product, it is about environment: Mulberry creative director
Experiences in luxury – Luxury Memo special report
Nothing creates a memory better than a luxury good: Rimowa CEO
Couture is about more than expensive clothes: Maria Grazia Chiuri



RECENT ARTICLES
Day’s wrap: Balenciaga, LVMH, Kering, Aston Martin and Valentino
Aston Martin strengthens presence in Beijing with second location
Gucci, Saint Laurent, Balenciaga support Kering’s 27.1 pc Q1 growth

Balenciaga pivots to Kering Eyewear as eye segment grows
Valentino, Alibaba expand audience for pop-up via VR
Millennials set to disrupt luxury real estate market