Luxury Daily
The authority in luxury news.
March 15, 2026
  1. Creative director Marco De Vincenzo steps down from Etro
  2. Chanel makes ambassadorship with model Bhavitha Mandava official
  3. Luxury on trial: What will stand up in 2026
  4. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  5. Of luxury options for Valentine's Day, millionaire millennials prefer Porsche, Louis Vuitton
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Top luxury campaigns of 2025: Luxury Daily
  9. Luxury Unfiltered: How German luxury automakers lost the plot
  10. EssilorLuxottica hosts vision innovation summit
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Harrods unleashes digital multichannel campaign for in-store boutique

June 6, 2011

 

By Rachel Lamb

harrods-shoe-185British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.

Using mobile, Web site, social media, email and in-store marketing, the retailer has reached out to its wealthy consumers to alert them as to what is new in men’s footwear. The official launch party was June 2 at the bricks-and-mortar location.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Creative director Marco De Vincenzo steps down from Etro
  2. Chanel makes ambassadorship with model Bhavitha Mandava official
  3. Luxury on trial: What will stand up in 2026
  4. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  5. Of luxury options for Valentine's Day, millionaire millennials prefer Porsche, Louis Vuitton
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Top luxury campaigns of 2025: Luxury Daily
  9. Luxury Unfiltered: How German luxury automakers lost the plot
  10. EssilorLuxottica hosts vision innovation summit
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
BMW brings 1986 Art Car to Hong Kong
EssilorLuxottica hosts vision innovation summit
Creative director Marco De Vincenzo steps down from Etro

Private equity gains ground: Bain
Burberry unveils collection inspired by Queen Elizabeth II
Waldorf Astoria Los Cabos Pedregal finalizes large-scale renovation