British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.
Using mobile, Web site, social media, email and in-store marketing, the retailer has reached out to its wealthy consumers to alert them as to what is new in men’s footwear. The official launch party was June 2 at the bricks-and-mortar location.
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","iv":"c6f12be260c614e129fc37198f73d05d","s":"a7c9b07611c6027d"}