British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.
Using mobile, Web site, social media, email and in-store marketing, the retailer has reached out to its wealthy consumers to alert them as to what is new in men’s footwear. The official launch party was June 2 at the bricks-and-mortar location.
{"ct":"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","iv":"b7033b8d7bd0d4e0ab3d6aa1d478415a","s":"c0440bdd297cb20d"}