British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.
Using mobile, Web site, social media, email and in-store marketing, the retailer has reached out to its wealthy consumers to alert them as to what is new in men’s footwear. The official launch party was June 2 at the bricks-and-mortar location.
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","iv":"8b324f35f35e1e2448f54d787806a4d7","s":"51c0ded61d905811"}