British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.
Using mobile, Web site, social media, email and in-store marketing, the retailer has reached out to its wealthy consumers to alert them as to what is new in men’s footwear. The official launch party was June 2 at the bricks-and-mortar location.
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","iv":"93219be5ccb58d977b81877d9f10da61","s":"282ce8b4064bd6fe"}