Luxury Daily
The authority in luxury news.
Dec. 18, 2025
  1. Ruinart reveals annual Carte Blanche creative collaboration
  2. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Louis Vuitton courts rapper Future as ‘Friend of the House’
  8. Dior builds five-story statement flagship in Beijing
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Harrods unleashes digital multichannel campaign for in-store boutique

June 6, 2011

 

By Rachel Lamb

harrods-shoe-185British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.

Using mobile, Web site, social media, email and in-store marketing, the retailer has reached out to its wealthy consumers to alert them as to what is new in men’s footwear. The official launch party was June 2 at the bricks-and-mortar location.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ruinart reveals annual Carte Blanche creative collaboration
  2. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Louis Vuitton courts rapper Future as ‘Friend of the House’
  8. Dior builds five-story statement flagship in Beijing
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Matches plots second act under new ownership
Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members

‘Sound. Elevated.’ from Bang & Olufsen marks centennial
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
Dior, Rizzoli to release book on Lady Art project