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Multichannel

Harrods unleashes digital multichannel campaign for in-store boutique

June 6, 2011

 

By Rachel Lamb

harrods-shoe-185British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.

Using mobile, Web site, social media, email and in-store marketing, the retailer has reached out to its wealthy consumers to alert them as to what is new in men’s footwear. The official launch party was June 2 at the bricks-and-mortar location.

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