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Dec. 22, 2025
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Food and beverage

Hennessy amplifies cultural force of the NBA with film debut

December 22, 2020

Hennessy is the official spirit of the NBA. Image courtesy of Hennessy

 

By Luxury Daily News Service

LVMH-owned Cognac brand Hennessy celebrates the start of the 2020-21 NBA season as the official spirit of the NBA, WNBA, NBA G League and USA basketball.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Exclusive Resorts purchases Inspirato for $59M
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Lamborghini heads to French Alps for women-led driving series
  9. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  10. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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