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March 20, 2026
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Food and beverage

Hennessy pays homage to an important athlete

October 24, 2018

Hennessy commissions a bike as a modern version of what Major would have rode. Image credit: Hennessy

 

By Brielle Jaekel

LVMH-owned cognac brand Hennessy is embracing the mantra “Never stop, never settle” in a partnership that it believes reflects its own values while also making a difference in individuals’ lives.

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  1. Marriott’s Luxury Group launches artist residency program
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  3. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  4. Loewe presents creative directors’ debut collection at Bergdorf Goodman
  5. Nespresso turns to pop star to lead next campaign
  6. Coty shakes up board, announces resignations
  7. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  8. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  9. Dior stages South Coast Plaza pop-up
  10. Zegna unveils expanded global sustainability initiative
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