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Dec. 5, 2025
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Food and beverage

Hennessy pays homage to an important athlete

October 24, 2018

Hennessy commissions a bike as a modern version of what Major would have rode. Image credit: Hennessy

 

By Brielle Jaekel

LVMH-owned cognac brand Hennessy is embracing the mantra “Never stop, never settle” in a partnership that it believes reflects its own values while also making a difference in individuals’ lives.

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