Apparel and accessories
August 15, 2022
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Image credit: Valentino
{"ct":"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","iv":"7ef01915c239c1727c6e6500cdcecebe","s":"6ffcc83760c54e52"}
Share your thoughts. Click here