Apparel and accessories
August 15, 2022
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Image credit: Valentino
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","iv":"3aeb1b6dfbbb253e1f5fd714cc3b2159","s":"c4e96befa7852478"}
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