Apparel and accessories
August 15, 2022
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Image credit: Valentino
{"ct":"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","iv":"8353db69881bd680db236ef3c6be94c3","s":"0fa230402ea681fe"}
Share your thoughts. Click here