Apparel and accessories
August 15, 2022
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Image credit: Valentino
{"ct":"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","iv":"24cdc60e2ee10993c72812132eed7f57","s":"991fff1efb475cca"}
Share your thoughts. Click here