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April 25, 2024
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  10. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
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Apparel and accessories

How fashion brands can craft an effective glocalization strategy

August 15, 2022

Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Image credit: Valentino Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Image credit: Valentino

 

By Kim Leitzes

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  1. Porsche named official electric vehicle of 2024 Met Gala
  2. Kendall Jenner, Bad Bunny star in latest chapter of Gucci Valigeria
  3. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  4. Kering rocked by 11pc sales dip in Q1
  5. Luxury Unfiltered: Brand stories are the secret to creating desirability
  6. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  7. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  8. Annual operating profits down 18pc at Valentino
  9. Sofitel leverages local ties in new campaign film
  10. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
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