Apparel and accessories
August 15, 2022
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Image credit: Valentino
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uVW32u0qqa8BltG3MoWO2Z+5pBnUSowtzLA5MZ6DlGdfF6xWPqabD\/jbaOqTy8F5+tT02ittcqYkNqEYENYcsPsvNEn8CuqmacSRzHoADx43R6RYVssLN\/KLYF\/OLpPWZuX5hztzRrqn3qC9SITpk5DQdJncNkXa38zCTsZ1yw9PoZ87MdDXjWxaOCLx11RbWbD2DwAJzw8bNLPpMJ6iZ8M1pRnnG6XLpOkQXBNSvrPFEg5DTUMlvTpHnoXFcB0b3df4y\/hbrdm4Px0VAJ3KC3ufVuTKdChcQEKRetMlXR6\/HTy2sICcTYRkGlsAkTX7s+JRL8JI50lt2+sORlVB+oGwevdt9lVa6P1irfG48UjoS0tGVXvPcagZ8KlmmlcGa7BvnU4d+dJbBe4ooO+D0c4Hf6vEEsvfoLnc1tIxImtpVKYsW5a4hVMGCM2IH0a8susBeDMF3+g7sCFupYJWQj6hhlEXDL5PHc5idcngv+woDTmulHYhHEsORUYiT4bVyJCVSuIbBnk\/qBjGYhM490xKTDOOH8KBRLTMpNpB4sFX1Ss8MFQFfta1KF3dmkcixfou8m5uxepQKKufZyWWp+1Kvd4OMOhoXa24XHLGqln0ZoDVphM\/jmeTpnD3wJxjEcvwq\/ESG\/ksJKkq6lI9csduF6j\/YYfxQx+8tTEdyFwCF1bvpN7OygkvxOlGEGNMzLs1C4oQUmQ9K5ruHDssO2wWx3Zp9XKut\/DrDoqKCuWVPhp3934T5nTb7fMyTDjVkNdDlMcb79dkEvBoWLXwvgHAeQ08eFiCnyNXwzKdzUMNpz4NCSNak1\/iixvqDT\/jsVFDwR5jNWLyUSRTVkrBRoAbeo5OxwhmU+10IXVeii0C2qgtiagslr4cV3ZEeSYRGDlSiynAKjp21IpUp07mgseIiSb1ZpI2M\/E0bWLSmH91wb76SMdDff6zD8wgFKLS0oAUti9Je2czFo0GpS9RDmNTt+CQPwJ3mYqdJDi4MoYqNHhY\/fgljgOvOBeADnnSupcMlqJmvMlNDri3VEGnWXBnlH4s1kJoLrooC5vNnoLN2G1W1SHzMJ16iDR7fN5kja2WwLmu0NrdTkYoFH\/LPoTQLVGZiEr7SvMJ3OjLtvBM\/p+iHWR8D7g4Zzdo7G55SuEIpRnC2I49bEVukrEOZMkKoz0xUNy88RhlrV67zXz2lKsKyyg37pLfyF+GtNMUQRlP3cpSrUEjm7yRmI3lmWgUyHpKXzXOLlwqoBNosARQtXM8AdQuYiVY7fXcFg8q8KzlhtuhPG602Fg43RAuaoMHuDw9j2+PXFxCQJE1rItr0A7jyqYU\/wWabAdH6CBQY37FsfZjg4bOtG541xc53PqZAVO8TJE9q7inVdwdST3Q7P+CGvQEGzNmWqpgOoXVxDg4I4bwvyZJrfFq9cS0FmfvYLWLiaq5yhNxsAIDfPQhKjvY0mPo6as9wWbLDwUHnUu7d64d\/+Dy15idgXqpeuQYYOpfR9BBsCw4n\/\/\/lMGq7mif9cBsxN0i\/w39n32RdVfJfUEKkANdR95eMafD5XIYvb8\/TEqfiEGjUh3NNVjR3O3mDf5dIEDbrlNRq\/t2U6jrJXBhSuf9x90RxhPyh4qvzCP0A8GJKibqlXFjX+8LJcTuVcNdwu0ByTqSPIiHkgo2enp\/NGklFNzHse5rCqIOj2Fqd7JLoBJcXnvTWiNbF\/4+TVeq8vryto9PvGSMEWz\/lQCDERCvMxUlguQ9ImIU6KPwrMlryqgDkcEtRzP2ovsaLvd5OnO4eDWNp4rP3Sqj9Ech4d4x10YntEf4Gh2B5GsV7zn7DairRrCENMA68+869qK1Lp1lFp172hY4DMg47Z91LyImsZc06p+G0rcZdda43u0lTwAnhuH89e9UJuqQ6aN9cBq4gW97r3spcjlL8n\/P9dVHc3tizK4k823NMhlP1eFPP\/8sodmaQTWl0MA1\/nVcenKEVWY5v0So6IJAL5qslZP+OTnDzFeXOTTxTDtm5pLAEVSjU2OiM1r2DFzYJKAtuPHG6AeqxkCBy7DKcxxJNvIH+E0W3tVPsd1HRkE5d0EG9TeWuZdrRwQA6sNKmSa98Vx9A3tTZC89Z+PUs4nhYy2bszdEcFdenuDjArYPyV7GJwU0kP+F56pT9uMgBb5dgBYU\/JX8dJl087r+roUNc8iocIFPo1fs4544lCPguw3OxMnlhMbVqaqw+3bkAzj5svj82I2OqVZyLNVbDMXEFTgUIDaVHMZsgAZgrEPXp3uS1sR54lDNjCvs8Z3s4GSwKxZrNEHr45nMdq+2JCbTX\/Cy1E2tXC8SxU6s19kkycP9CJQVdukfukWpwkpFenmDTmjhVcoKyeiM+I3DyBOZp3uEI1+8J+7MahQAc1x8a5HShRd5xOzGdnI0j7RlVFf2DABXNCRaMtIUnNjeNXwOFaZmPruttExBQwooGGkH5gTWNsVyHff0uHcsPkwl55PKIS0hQacYveHf8cvcglVHrjv3JRRwJ4SRo5OpyRXe1KBbNq+uuvzVoeLa48nGrRa3BJCrBas\/IIuIN8Eh9Mbah0ph\/bNalg9gGjZzMs3T607zjbw8YXpi4KQU0D1kBcdaZum6X\/bM8ZKJ39IhXYpEpV7\/YbJ\/GTKCUHLYK2\/sMd51Xupo7b+\/WJSyAjXrELU6wE2r5n0JRDjYE07UHjObB122AyJb1792wd2P9nN5INMPYrvgHMW9rXEJ9ggIr853Bb68GxqB0A2R9r\/Rc5\/YWFweXxjyuDJMmd+JKAIPs8fPa670NdZSACSA70gXPlUT\/kqXOK+Eypvlcx37e+snwi6GZLLHsdJ1ZNQil94FfgJ3p6pEFGwacsk3CqhU\/75EEZnw5MdtsB9aujytvDwjEE48+0BewpZ+yvfc9cBWS6Sc6rM7G\/VoPomDamP2jeK3MxJvddgz4md8\/1oZINt0KJgcc3fbaqUcqIO7yO5A83lTFXYq8lokI5Kgx\/l2jOTwGPfuYTnw58HlElIkSivNuSsJ2wnmNy6h0hcWKi+ufgQYkUwCvWrPV1ygclSkr+Y5H0MdJd0cgbDJ7iGksnEm6QBfOueysqHQWt1J14CCzqU0oW5\/HRS8Zwlr7oKJ2OeuhhQghVorOmcf\/MfUV4\/QJtlk52GDy\/Ob83aZhekJ3C+t+Hj82L94TiaEjQVp15BSAdtf9GliqdhOvqwRIyu7NNfpdz9lzMCBAQdXPDD2UX5UZ7KVuuz5\/YTHa+0+jS\/GUKyzVaTOeIODfXFQs1b4F7GqtosAzMlRfEQ\/tQX6VPEJAFpjW6Hft2t2nuyT5DIBm57H4RsjQ59PsaONw5ICDwEzmu3dMs\/ZK5P2iQJJWSNgLjk+goPlJ5Lvb32\/JN7ZidQ4nC5L1OdXf7teeWt5FuDqJjTbQ8\/hLynVDMLFVCtHzyrJHFMZvx\/wvoQhu8nTpIIwdcZ7JtIfqUKjGvhpIpmS9C3Eg5twGuGTg7APkP57yPbfrOU\/jabbYso6ufr0gcBOQ9B7YNxvO3B7Jz\/pJs6YJmSOOH3WOML9jqQ\/kwjnOttxsa2436c3cjRXOVjnj3mVWdtvJi9+mT2ctS0iE7MVZauxef3\/bB6ZC+KYYjiXNSRAMLtbANNNNE\/2a7t20OmgP\/kc9N3DaDCr6rKnLSlKPxYFB3L1LRTMyYtaEAan8ELfx5z6P3AFX+6+yQbKLl3JDXlm+OC9y32xOeVcY5gLRnF+azXfa3YBewTJ\/mW9kN6I4c4FmOmsnHmvAq+aYE9mJ64tvL97Z2IxiVVurfJCwLl+V+4WerwOsJEp+ZA+BwnLWhS+ocESc5fORYFkM69+2hxMNYqKOh09Ny1iIoNvRlPpD\/xEM+WloXBsD8wKDqP\/qDLUMkDsnS\/0zinurRHKl4iba0m+WaiR\/f9unsa6FjyOeX6MsBp1LwqVI60sKuHipSYNY1\/egq1d6HuR7vJj8lzuFUQ0syJEWLD0DpX9OTkd3auWxaaH3yI1oIYmnpSIusepwyDwfuWi9XYC7fFmpN8iGpxGAYSIlhYo5C1CY2bsOQr0ialyh9iCltrPTZKIMcMjl2DoE4014YPd+3vNt5vEgf+fyiqIPBQUtz7RQEzkniKbvH\/rNWRVSkGjtSqTiCUVPjqdTBtn1fkuiXcCfX29qeF3hMO0Q0gm8B310UCHH5QCM9jRi9aFlZD1W2IAGyExxb79Xn9v6nYxDb\/53A8jGzmtrN7aIyOSF5TRQPKmlO7xsvxpryW7nMgV3+HpEYZlHeEw+Y5A75LYucd6R60g0JRDI8upEUl12HpZI+B4VqiQRGx4g44HjNjOSO1saJGoFHO0IJhjND7h\/VvOiT73RNR3ZFpjhL28cU9tIyrTQEQwBeQCv\/t1opOB5G5ZlxCh9Gk8+gwIQWXIdvRiw+QrctqNRKNHmp5D6l2I0xJbqnLjqKmkoplH\/DYvOG6\/kXTPu5sc2n2Dht8GwfbezXmjk\/Bm22Yytyy3nJ8Lu\/y4Gg0s9FKkXXWtTRFX3jINCM7b81AjdNxb1QnHmNOYKhCHyz7+DivNVhvgS1bcRAo2Wg4taYCdWL0gQp+7oIAug0w3JbKoBv1uYy\/CRh9sA86UwoBrSHhK8ErKKOWzzg6mWjGuYML1qLrQ727AmLRi5tCRkFVyNSeVH8TPFyrFM4MDjKJwY9Ppjtp64xo9IbhNV8Umw0WTbKrKIjysuniDkhwwrvz1RS7vzlUmBw7cbjsLCotawI08+kk9Sg9S5kH\/wWJVpPk1KOFa\/FSNvx2HiURR5ZOf\/p1XCu5KRYXN02Y3vIy6EwpMVFIEXXCJWp5tyXecwCQeVIAuHCfaOojQjIY41yHC9l+TwKv34j+f3ZQ=","iv":"268e35ec6a8aba2fbaa81093a3e92205","s":"c86771d93f1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