Internet
September 24, 2012
By Tricia Carr
Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.
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","iv":"36605611b923c8342f19cd83ebe7f105","s":"f44ae6b4fca7f17d"}
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