Multichannel
July 21, 2011
By Rachel Lamb
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
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","iv":"5063fb42e9ed3f886d1969c1790551a2","s":"4fc25a0d55a75da2"}
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