Multichannel
July 21, 2011
By Rachel Lamb
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
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","iv":"f31e105c1c7f7101b2512425c83b6fe6","s":"ac590042ad5ad156"}
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