Advertising
August 20, 2012
By Tricia Carr
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
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","iv":"06fabcb21acf0687cb06536797f4dc14","s":"724885267ed2abf5"}
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