Advertising
August 20, 2012
By Tricia Carr
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
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","iv":"04d5bb0569a7191b3eb254ee3f966893","s":"ffd1b659eb66d746"}
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