Advertising
August 20, 2012
By Tricia Carr
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
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","iv":"9c8b8daf63cba317e5bf85c5222b9b7a","s":"1c3b88fad1d6c7e8"}
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