Advertising
August 20, 2012
By Tricia Carr
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
{"ct":"DvbuIkwwzVaJoH1DyXswPk23A3gqxUfcP\/Pb4GAF04lIX6MD6ABpsmfqhTSnpYWwmZhVmuV6ED\/z8JGOP3AEV7mkVQfGmgXj61kEzn\/uDM5T8jRjB4sKEF5qosCqVgNuaPQAYuszN2Bh80SBsd14OvIaOTzcuQi\/BmCnETxB\/Wz2\/J02w6aEh5hq+Lt1GHy3NLeHy6a2t8yH8k1W500BJuHZ6O5+TVwwAJ97kVTlK1hZAAGFuitEnWRyK0GbM5NG2riHv4dY+2SqZUdABGnp7BXDhqzcHuxOwXnlCiwOv4pnna5rh2abHlSFYTQgQ8JeYyhnvqjOOToVEW7wDFmMS5p+hM3lKie8jFrhzvgpAyxObMu1TZXSdL\/MhwO17p8gg4sRmN1CU\/4EA+rUlPFT1DOLRc+4bjs1RDXR7bbxPYbnnzhLuu25aggi3pWAJw5h57jG1Iak5T1O8myGneMIMZ3drsKpAnKtAScJ\/KcJOAIBQ46HgxloZwEsS4ZgchkL2OxNRjAYhtFrRo5xT+Rwsel3CtyxgGpIzPvAqL9DHhevmvSWVXT7DqHZyq11zrEJ\/2Lvoz2YJmrlghkYfeHV1ke8XtQYyq+wyRP48UgaMA8H19hAHA+Pf6In2Iy3VaAGz+xddukxbp3j\/Wxq16c+AM9PdWgI9JPTths4zhQPSICx\/TKIbFZGBn6onUHuolK623njp2Jncx4PrEiATEuOU\/V76i2HjCsW5y7mD5fYh+Z6fY9VbDhDFtp\/RqaMhJvsTF6hD647XNqjyf8JMUPQIIF9T0dal1tIFYbPHRk6PaMuwsxv\/hgOjwrR\/zPTCy3l0XWSghvb7sQBSLXceVEyDtcH3s\/SxojZH1CGIrPIw+nX+bKbuSxtz2v\/V6aITM0lGVcsGaDp1ZUUkh\/ZgOzEWR4BVyfB\/3HTL2ULQIc63YXnfmLeWDqtDe\/f2xlPilDn2VlORxBNJ+ZE60fHHrvz\/OJwYaeY0eomP7EqYG3cL3gl8lTuAQma1rF4pGL+fQIUqGz7vep7Rnv31+E5Fu\/oNcb7KnPXLErr5KYDsar4PaIpjP6TStmnLS\/R2PCqAGP17JHJQV4i4ziroP5jGCr6BZlm2UtUgSlNTYxbpcatUpbxnvzyb5EDdHVnuYkVU0VagY\/aSeGplfx9savQEA8DDXG8S15t82kgFwajKAGL14Hwl0exqa1u+RhOu1jqJnyF6eDGzp8K3si+mGP5+0HMVFd9jBdOEl43nGNOTY3f++p5mkXsGIZw\/vuySwkr5VDeQdEYe3WQkK66an97ZgxNvzmm4dSRxOIxKe0ldeXHeINAGgC3rqAk6KIwsJELnSZij8HejWkrVFi6m6xh18o4EUYJung0nGqAKd+lZwve+PXzfkxiVqs2AeusRIdEZN\/tO\/HB7tJZz8bR1K86AWiF3GN8VcIlSkyYF19fhhtCzmfuHMsqHndjWxeh6xWwOjTYcQ1RULfZfG9slF0\/w+lIU2i8mfsSnZYuBl5zaOd\/t1c3VIMad9hWQ1FDb4jEe\/z9IU5pPqUsXttV2rGDR5r\/SauGxj+q\/ZSlUM7ofKFb7xkabMqOaHZmQAHNYaINAf2THZf6NfqKPlcz8RG8XoUwlq6MqZ1GJYoeH+oqr+PYSal1ABFfHy9AilhuGtItLSFLrVx0lqW844q5M0tOZDH09eMKgN2DUPKLXHhx6uUyZHY4OaD9Z0q9FS+5gRUT6podzR1rHEwzkG6ccPiiIhdKp0ErBBBFefCaJBhQQzBojBBtqK2d0xdAbCecoS6QJ4zxqSloqR6p5M7oj4mpuLX4bF+86YlWXEPcTIztkdbp\/nTmNNeznXvAv\/+Q6EQHQBOe02p4OvdZX4KgIpay0j\/\/an361\/4FUTaAhMJXP1aTPDBHy1PxXgyMV0uA9aYPDMVWXdCs8zyhxSn7P9bKJPX9lWaAbzFxjnHtDz9CW4IGxsnuni8333YipfvEuuln0g\/8lJBC+jSPZ9TMkGv5G1v3FCMvjYhczrbFiR4EWAoN5QI0uY3zhISUyHytzKpwXPznZJaMobriotSxORwjuQSeBF4MSkPdbe3zyw3vGFWZM7WnGXba7st0XDtDfHFieWGAaepp7oPAcDrWMtFOvE0dMgg3FCyP4m0kN9J0QWw1O12uNnv4cIkDcLx6EJg6hZMCfOgR1qEM7UaQIlCJJpM8BU1MZXl4CE\/YGQt+mpWCJQzQWHU31gLOvM5LMKwAekemFRE282h6R41q81ibHGFjucUonhgHt4QFp5FNGK\/mzMbrtje0GD0nEfoBhIk55haflAatZVYirBKtzsnGDUliIk7ZQjZjx1lz37AGV95FY2aGk3JWUSh+fWovLbKSmLf54\/llCASY4gF4VNP+46uGKgsgQ9F4Ss4LePpVQ2DRWwME7JgOe+fI0KWgOw2mc\/NUkk04EcoGdMAscI5fB40jpVfEuBL59XXcIiV6WBYh1xfvPXXuXdGiZ3NR7QEAG6jJ2SMA+HfBCQzlnuEk4r\/niivQ9nL2syApTnVlHogfSCmSwxRv5Fw362kUobhseWqhPD5pbScKEaIuhhyVWKQtgTNH4VmXM93N0\/OtdSWfx+oZJpfNLCR\/Gc5bzLVa4LAaNDMAZAqX\/a\/lwQ41Jn8DeLbQ5BHis+lWsaDGaQrkwcXSuvYhclbRPTpFN+n3Q8HADKOEultkMJAfN\/FOngdXnTw+IfqnVvg90UdP1mzkPRWcs3enUbU57vBxEg8YgQb9cJczRBn\/PUtARo8vzCwGzS7K0U7MaYF6SMLT3+abtgsFGiTjT7LyMWkrHcxEaGVOLYfqSnWZxDn3VSoawLx8HNJU0T1FnheE2z1Zh4vLPiDxbkIk7sufVXUJCe3Mbu0vrAft\/G+v7s\/7GuIjMtHgtgmerLZcyEWNQbb0u3lGGzdJu0NqfDkabWsBvqHpPvNy+D2ZvFBsqy0RjktD1REK\/IgMnJDBCNFakmq0xeQZamIrC8zWAbMAiiX+NkgJDGlgwYtexksom376xp42C49yKKFDAD1SpJvbwKEEOuQ+v+hGIeeDv3ZMHXcnvrbR1JvdWkauyleEPx43STRvY7oz+lC2vmi9xAEL2+XMri5dgcUX\/feqMU4bCuIgdSbI+0BlhAekzhJvARzG2LvR6KK9C\/vQC7s1jco\/Hgc\/wH\/2FYcEcfP4pnGYV8NzefgVctiQBIkXQyncmiP8XowHLaxtOnYi29qBT9XuxQHBbtROCuhVtv6vkFj6fWSVmCi6HGWB5no3HXp0l6Vjc9ptmeIiUpm4dPZzlKEZinwv3rqIEl0lRbbJFoJGkbcWJ+ogvhTkjwSKEMvV0MgqLh3uxWvfSBQbmwJKuTgLPoq3i\/1tDZdtbu52ytD10rhxPNCZqbm8ALQK8al+UvEHiBPF\/kyQYks0hWsSL9Sw5T4j6lLCzF4jjI46NaDAsh\/y\/P2hHbUUmE0PIv\/KspWJg+P7nNgzM9onYzJeHSbwE5q3ImaMHPvcQMF1LATAWQaKm4Fj4K1Zff3VNchKBhQyDyQnXPHThw9ZWLr8pugYWuA6dEz2tj9icyWmf+rMaGyDxEXUBemy\/3f1A2GTzum4etBGerANs7viVQJc356Gv\/75OGuek5fe750WBzVIMhLyA4r1Sho6\/1Tu+4MQtM8C4effRUXGn\/TGlCzhd7hH6cFgPOJ0XrIMLBFgcXh7TfCt4vvSjfzKsp9vg3XDofZn8Bolq2ybIYD8YKW4Q6i7k9jdn+O\/SpojGEbWSdLlmRegSPn+o5LvbaL6Pz7NJqQoalfe36xI47nLnXqdJfNOgF8AObpcwOaJlp+6oBQdJX6tE\/fCtxKIXCod+9Q07OPRcpAC\/4dmQki67H3T6DNjg0ZAAe8Ayz0tUzquJ7BZnF7DbQxBb0F4YwrBncDxk3xQ6dkE6eqqhtSy\/FP\/DWQrYuqkvgagQDe51aAMSuw2u\/055XsRbLqqTJvKvHhZ4tpifJxBCJK1QZ2GB5NW4q+dQ+wgmWuGZBqi9YkIYue5mknAX7SGX1Avrd1sjKYdeR1Tc8N4ATs7730A0ch0DsawoDlj5NAYYmUxZRUCADCOXhaUVO+THu1SnVVnXLeDr0SuIuehNlAhAzN1o4chTK2NhxfDWlrs+sMLFJ6qtTouSRnufrJX+dBfA0W3KNeB1dkPp24XdViPJUyx6HqiNqsjyT9u+gwef85giqVi7\/waJv3HeSCq8MiryUSyWeI9emM4ftX0sjxaaa8Zl3glxxz42W2T3\/Dy3AZ1ZZKkEs3dunUzHhWvnxYQueB34yFswrVu204tAQO5nkxCfBRe3MCfqJJcJ6+Kq\/P58dtJX7+xgiGq+p3e\/EXk7sqZnb3W+t1uGnNrHpKzAyjSZLRwRDUaWONbpuWOmqjrUOCGvxmozLA7wucxyIOuhf9nHVQ6dB45PDvujowi1XsfdaV0uPYrmMbx4uzuvFBopKYDaLYVtZX5PNhG\/Eg4f+f7lYJ8lxM+ux\/blDr8vrttTmvoyvJzI3UCPo4hjFmPk5cYXKlOk67bTblUkT\/WdTAZj3KkqBRD9vzxsbVwdHPBuzNaZrp40\/MWG5\/xT0ZRS\/kOAHGnjdpw5zsc7Fi7huwGxP1g23XEwKPNKC0V3VAqGKM+jMKjzS7An9ODOoX8waiDU8kG6DPIfAusvPNBqAgyvzlS92f9kxCDSOIpGw3WVGfZ1sys3vbC3kkL6qn8Wo7nB7NU1zwmWH\/9fgYLdceaV5e+rtHymBp6ljr5NiQulJLE8pzCLN0NSoI5IRW2vhyi62qyaiQsiL91pCRtEtFRFVu\/YuF8pIye6lLW+h6OBTCQxOdQxq0EjjJR\/71zmtYJb7sLc3KfMNZoDm5KoV07E6ccAA0uHZbW52AChKOVMi2VfkMgu6Nclh+UvbU5D22LPrjZUZ364b5SpEYH21mcW2hYfHliB3DFVRwNzEThOmv1b7VRxfigOFifLj8f+jgRatM7QiNednLBxQr9MZOn8IX\/Scpkio4kaR4pp6uUXj84YqkIzGpVxTKxgJVHEGfBYGIkrhGIhmzjYlpFo5Dx5qCglyjucuFWtqqGe4DPolT7DPnT777iA90k2kKz0qDaQbUxdXZXeostnhOl3BiVR+ovFMidNdtwy9BdAv1UmDJjnaYaQOfdPHYvg55e\/DusiGStCUGsRYdEOwSQN6gVJibaHQJJTkmgcSpn\/KTG1wC7RrhQNwJZuNZV0K7iMgDxzUIeV+rVbNvM0LfwacxX8VxfLt0Ghye9scPkbAYnQQpxBZyZELNcsgjCfkGViv8jkBmK\/U9zJYMalTooM+iehU+uqs5DEemIZ5V95sKrC2P2Hy0o7+YcEXk95ff8peX0FFb4avkLgsXdk1OVGufAOHaqNAHFw75mAa\/k+t00XYtuy6mfUuAT5UWlfVbrF5sKHudaPwRmg+vdGHY0drE6yjuUDpbVs9N1EXnDYcpvaMrFJ4D7kkK\/2bFKxy3FY7W+HO6S6DXZ13JtmrTCwOlHSQzjN5rirLZhOD6Znr6hG88RWnsNcg+gvaLJjiWArPgqcFuadSejmSOL\/qb5P7Mdr5psIgP8rakcDCZkLemRNKjPw6MyzF48Q43JrrnN9t0YD0QhoxCmxNYbDz5qgU8m8GNEBL\/+IJAHp25LyHsat5GWQbT\/CWYcV2kMv20KBwE7kWJf\/nnqUeSfvK4tmjgBtB6C3q2wZidPUcFG6orT7mMLfwqI0vmVlPgG\/gIUtJCuiKofBJ+k2bDamG14jGMjT9QLRh6d21ifnLhlakVYKNIoSmZS35IUV8yT4DqRa9DO0ykIKv7AvX6OyViK3ZdjwqtpXh53BBxsdsauLWQTa+RJIgmDcOa8W+NzVn8+2k84fOhjq+cRP3KPhDAqlj5VzgweDZSfISG25jn6i1ulk37GRuO\/r2q4czhO1R6s9NjyqrrHf3EanGSeJPDmmMudmiRnrciNqG6DPdUQeM+YY90c2IRP1Schb+tK+WLAnVj7oXhZIYYNp+wx1Wocoxke+xjT\/TQ4z2i+OCKSV5qimc3kXE\/AmvmsbRTWTt+f0e1IfhpOECWknNdoZJyl1bdBoSzchgvpbZe8wqbf8mz\/pnEEm8U3\/ydZRXAt9xhGEh9nZ82NI3TIaTxCc5SeQskzT7SX+C1iqlvpaEdVsIx35OBQo4Hm2kIZxxa\/NverqH5C7KTGtIlFJHCXxLjPkN+xFJlEIsy9ny2H4mYEmN8VEwxuQmAN15xyZYmCtvg4ArBbiNb\/F7ZB0Y1ovCL1UkQzXUMcCwsewSafFs8aAgv5xUga0ZGrGh7YfwAxwcdE\/QAGaPSbaOXHfuUyg2qJtFpK3U7DJuYq5Lpcd6\/pgRDA1T4ExfDPzGCndTdwvLY5wkxsHVcgX5bLNQqEMREqSTQMDPbDSmaS7GGUEwD7rwHMlIf1N85rAgt+0WEea3lodAHA1Aanpu1O+SvDHg\/ib1IGx0sahWlWSrCXuA9qsH3jRjDD5lrd9G5N5s5g3VY7xK2WUlfOPMqPETi12th+mT\/BmE9Jict\/m50KIdNgk1O1qIiGiYvRpdWRnxAqwWCdTQIYlYRORusK8AzrMrixomgCP\/kJqkocuF2ayolloozwg+UCZqYYIVSAdlfdFKdv\/dnqMd8I4eSTNks8EU4SagkACX9d94oamkpIgVM1xjMe7+3JkUjz08lj\/X9v19wyNJtl8DWI7cPoCj37Lq\/3C+1hc+8HfjuMvlF4H6kqyPxoOaoaeUk5yOgVBjPAX5zEDlM27lOwzCy5zBjDseOBn7Otr8vZky8NJntLnMKEes8\/REAVkzRxBulsZSmU7yPgBNLzfJvUdZq8QeO89DrhWRRJ6lmpRuvMyugSZGZX54YnL14t6Yyf\/fkw1P6TOygOdyLCdAuYn0tf9x2VEFguKAHUUWlkuxGpxHKUIzpPpqz3n4pkjjViJL3Cq2TVNH6ZiDNrCgShrlLj19m9Y\/Abed6IdpQZqcfZpQf8j1ErrEjinoDZwZ15WUFDk6Ge7HfUp8b5\/OBG23Fo0xyZlO6h6YY86mI\/mIYFfzpa9LugF+DJkJUzVR7t\/Hu9ZZsrRl6Z5wfrzJ+6dZZYLDiAtELRuplXcDkoc9sHpBTeuniRIOoOkCzL663gqJ1pvYZ4jMSA+LMhhEtReYqr+4Uhzb6uvFiHJknTvqfzqTCp+xfPPekGZpq1Llg9h1rnfWduoFeEqt+cX6cCAs6dJDvR+5eDe9GOajuJ8GKhOhxzlWilDcWRyw2gyvJKwpXoNag2Z4+bINJh5MvjPFOJE7bh9ISyvlog9AvCaf9uDvG7i6Q1sqbjjhgmDeb1Xh1LgdhvyX+ABS9tk3199WsgPjlhZBTMwLH4DjqMWvrwPsPEke8heO2\/F3WiwP33OTP4J\/KWWXqw3GPEFE\/0kCs5lNlOWEHqYVu9NXx968V4twle+oa+1y\/FhtZYCA3VAI6NqmH9c1McJVXeoNRl6K84ZMgqptaI\/jcZg8fwProfnjyQicZFVTbGJXQ92Q4ym0sQpS7eiN\/2E\/Rw2laNaCxQ4PMXaCZ64AyuuOHYXOO1EGSU03Zwi\/2lla9tW8MSkjb5a3MU2U4RqZIBNxK5XNRJBWUagpX+F+cvLn1NJouPikvWgHBbogchtGO3wg36EpAv0sTxawO0+su04xemfduF574nrD+VMIeGuvM88n1xQeUnQvfmCy3fb8Mq1+Z\/uiCRuOAwRs5nBNVKc0EGZd7DPb5BkHBbQN5Qa71+1qKpNzIb3y6Ol7l7gXy2tpeo7HIrQxxg92FBTzv+bsVZcIT7eMuspidzztlZ9+NjdmcdGZHbvC4uT4SwRAJozmeHfcNvXgshtlxxv5xPYbc+ArU8PjSsTVPFg0dYMCfZIiUIp2uQ+EWukU23+YSyCvXI1fAd3gy584XkezO7a7F1SBnBBEj9JEw5B997tPuaRrYPk3LJaT7ggYe9G+gtyghQIkR4+3ayk1J+lOEX3PNNYB3LtAFGzXHBZdjUZi9z244vrLVGdSKjR9\/qOhpqA1jXXV8YIYZK6hsUpXcRqTNQBUzo+g754up+zqSd7hDtpHUAlzXCFyYJvVJaP1JYaADQpksrt6P2yeELHNdauuT8Wsm32+zF3ARYm+mtitM\/M4lMJ\/hclX56pZs2JlfLmD1YrmpJoAoQ3G5+87ReIhQLqg+3iY7yZXLAkHRMTp7D0m3oMHJSFQFoFwtBC5Qos010nua1yVmbKj24QZdejlw7mOQGRln2aBKRQMc60VZlGW0fniXZuJfmlAN5ei2FhwdH6iH0c4yCcfbywdPK9jSkf\/lryYCq6LZWZ0z0ofVZdZt2g+nfPdIQJ5h0ZitQArJTY59VJOdcH+mbKm6IqK04gHjXKc9gSONwmbUxc0VI2Y\/S34clMOrm3LjE8wbDnCg7vknWev5RKksoys0jT23XzZQ0ipNzs9eKXEgY7n5e814g3E6+938c++ebETKok9sQeV5Bc4jdJOUkIBu\/yQ52e2MJIisFZn4UYdlgpwqAtrnO2htYIv0dvkAFNohOCGfTV2gMrGPQA3FbAN80+82cgov1HntGolK1TtQx6lYiMG1adoaILx3Hc6V181G+uGNwDa3si6W\/jky5hCQl4gVcISr78wtICEuEACjwSevxbXQF2rqmmJ3Z5EJPJR9eI\/Gvo6sODq8EbQPkvyPX2+wi2\/T8hoQ4cX\/nO83mbYcPvU2rq4Nd6LLkOdX470odzmMvJheCrmnozWqHoNlX5pV9\/eR4ney3g0GAFCbN5QFWtLrtknicis3kEyIPyvnrqSuaiGocR9O4FpKW+PywMZ8eZZ\/zDdQamh4RReIOC5FchVf5t2FE27x5xlYZysi3JgSgR4Sf8dtkdL6j9BT1hY24phdoc\/A+Pidv0usb0uHUPzoZMFFWUe5OlsUrCAB63GaXeUO3XRXUNEHsQM5ZKiCBJgplsNbck+He3IN\/I5HO8+2LTfJUrKHTTx7Be8UVUsC6Kv1Tn5sHQrEwo4GbGXklP7il3KD\/PzWnHRazc1rwAngrEC46Ua8hd4vS0qcjAX4LNrOtPLovBKKhfvelYdKe4FrZ8bpZaKP6uTs+FJUT4Vd98BjjS+0bnTvZ651+WO5FzKpy\/CJU\/s4smhPkHI8Z6ZUBk9gyR323j+\/vBwRFMOiMEW1\/2AwcJsI2M7MqzhbPZl10If4hpMKW8yFo7paimByjzrgLT9eCXlObLj32BQ93dr\/m8oAyN\/0b49pC7B\/Buj156yZCAZZe\/ZRIcc8tXNMSUfL06a0RABn4q3vF3zIU\/sVfj6KG+lPVVtfgudN5J2i1Q4qLSEwPpbtdY2x5AN40pu3+HCAZshF2NjYSEtXOP\/5OHDc7WwfwzfRKhyHw1m5d1UCjkq\/y55uJ\/Njj478tlfA77I1BY1hSpe+CcfZm4gjm3HXZc8P\/lCx9q5+QLVTnL+wtF55umoXV3v0Qn7sKjiaY4xfaJ4dDnLgaPM9mk3PHH3zaIH5Lv51xiCRluE9R5o4NjR37FyDDR1\/JY6hKEKfr38YRir7TuWM1+CZNorrjL9qL\/S5AEx84fh+\/+nnLflNtLrvvrW6bMRJjYN8ORLxEESO5iYnZAbxOYhD99MrgUobcda6d8wsdJGrw8ZhnkAoWzQEfLZeZQ3NzEyFD\/VLnaTy2CPNJX8n4kVfryfd\/8eWb5j5zWAulSX4Zd4fSzlH7XH5\/PfPAAaupteQ5UHBs3fJV","iv":"c3842a6e4be2fffac56057fcc1096413","s":"d10219b0173ee2ff"}
Share your thoughts. Click here