Mobile
May 12, 2016
Cognitive capabilities are entering the mobile mainstream
By Staff reports
NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.
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","iv":"04897c3e6d439dcba7c5a0a32d0a608f","s":"8174fd05bd84caeb"}
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