Mobile
May 12, 2016
Cognitive capabilities are entering the mobile mainstream
By Staff reports
NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.
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","iv":"7a6488ec67662584a030813dcfe72972","s":"f1ea4605d8640c81"}
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