Mobile
May 12, 2016
Cognitive capabilities are entering the mobile mainstream
By Staff reports
NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.
{"ct":"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","iv":"dca957073a6083ca9d6690eb5ce98271","s":"59d77cd12793433a"}
Share your thoughts. Click here