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Mobile

IBM exec: Cognitive capabilities can identify consumer patterns, drive sales

May 12, 2016

AI and chatbots are bringing cognitive capabilities to the mainstream Cognitive capabilities are entering the mobile mainstream

 

By Staff reports

NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  3. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  4. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  5. Kering Generation Award X Jewelry returns
  6. ‘Gucci: La Famiglia’ asserts vision for next chapter
  7. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  8. Estée Lauder Companies raises full-year outlook
  9. Aston Martin loops Breitling in as global watch partner
  10. Lalique, rapper 50 Cent premiere cognac decanter collaboration
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