Luxury Daily
The authority in luxury news.
Jan. 17, 2026
  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  4. Patrón takes over as official tequila sponsor of Grammy Awards
  5. Ralph Lauren seats new board member
  6. Marriott’s Luxury Group signs on as partner of US SailGP Team
  7. Fendi launches Lunar New Year pop-up in Shanghai
  8. Top luxury campaigns of 2025: Burberry, ‘It’s Always Burberry Weather’
  9. The hidden cost of retail bankruptcy for luxury consumers and brands
  10. Saks Global files for Chapter 11 bankruptcy protection
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

IBM exec: Cognitive capabilities can identify consumer patterns, drive sales

May 12, 2016

AI and chatbots are bringing cognitive capabilities to the mainstream Cognitive capabilities are entering the mobile mainstream

 

By Staff reports

NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  4. Patrón takes over as official tequila sponsor of Grammy Awards
  5. Ralph Lauren seats new board member
  6. Marriott’s Luxury Group signs on as partner of US SailGP Team
  7. Fendi launches Lunar New Year pop-up in Shanghai
  8. Top luxury campaigns of 2025: Burberry, ‘It’s Always Burberry Weather’
  9. The hidden cost of retail bankruptcy for luxury consumers and brands
  10. Saks Global files for Chapter 11 bankruptcy protection
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
Patrón takes over as official tequila sponsor of Grammy Awards
Actress Demi Moore joins Kérastase as global brand ambassador
Ralph Lauren seats new board member

Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
Off the Cuff: A Q&A with Virtuoso’s Jennifer Campbell
Google to power AI-native purchases