Mobile
May 12, 2016
Cognitive capabilities are entering the mobile mainstream
By Staff reports
NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.
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","iv":"23416d544eb63a11f3dac23546059750","s":"99e61bfe16ce1f7a"}
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