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Mobile

IBM exec: Cognitive capabilities can identify consumer patterns, drive sales

May 12, 2016

AI and chatbots are bringing cognitive capabilities to the mainstream Cognitive capabilities are entering the mobile mainstream

 

By Staff reports

NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.

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  1. Creative director Francesco Risso exits Marni
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  3. Giorgio Armani x Poldo Dog Couture Collection goes global
  4. CNMI, Zalando honor innovators, present luxury industry forecasts in Milan
  5. Plans revealed for Bulgari Resort & Mansions Abu Dhabi
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Pernod Ricard reports 3pc decline in net sales
  8. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  9. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  10. Orient Express lends locomotive to 'Mission: Impossible' crew
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