Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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J6MQUHg3RfCfDr18IVA7Z\/Y9yr97mLfbq4o6FgGmW\/X5XBOd7Xqa03NZFR0xWebg4FsnzloboAnEDsmVDH5uFlON9aEcBKzNiLP7ctkilyDnB\/Xbq6A\/HmKWpp9OPexAnNJkNvMnrCYOhpO1PF+YfxI6s8v9\/aSFwL2jyFyrp15Z4BpPzK4lLZCLkZrzTis5KwAX\/359OQgazB\/v0rBqeoY94mFAN45GB6EKYn26wLMWEqfzmGCQcwOTZp7vRhTAjnZ2aTIZBCLbtPtMCjnpKKsQzfnOyCruurrjMrJZ7sMrEBudD4erX0ggZlAmDxsr6bpmZXyX2DhNaM0zSUhgRNDyc53LYCzIKB3hXJpVTm2dRW+IXbTPLccoplW3pajPbODBX0Az5RrfzdXw8YfmbP8bckqXdK3GLZtsjFHF9DJRfL\/0xV2o9byIcDIXibh+VZsd\/Oq6aehQz9lE8gFqwRQFaT63ZLOBXgkuhfGppgNuz9XNfMYGfY12idjoPJHkWbaKbFiKBSDdIKBvYBXkLtS6qNChJ5Lepza6Fpp1UzuPepJGRpQ5Q0cuEaNgWEMSgZyNpjc9tGKqol6h\/HFGScyfqM29EnCeVPcqsRbAtvxbowYJQwGkQnDbqQcs+8KtORXixrXzhqhBZAEDLp\/X+qyX0DeP2fZtsSiZdtLyWO9J88Zr7crrHVvy9d7uoqI9TfTlTaJmryRfsOiyEjoSIAGEbS4AM6IU7+mmABDK5AD7NzIY3L+nAY4zubIbVSzQfctQOF1LE2k1vQiwtRa1t7Me\/JtgOmbJNZUznB2Y47vEx06u5L02AzSTF\/RYczC4NHSW2pBafEoIq2R2pOJhRRenXK9OtUOfae+wcXGcDM1L2J1ibtcc5ZjZvCMhG7jdHs8k9i24KkcTlaec+NWPvMIaTUhLy3aS7sHVu6jX\/JlHMASEld4RLbcSuoYCw8YP3so2S1RbUa1VfcjK0hNBGTKE\/VmHTQ4XugUMjbEfrqTDTo1Twn3iRxSgxzLY\/+6Bn2K17PzzK4BljMBtXBwpGzem16qKImXHuHYQ5lP2Xw2zoqetgGGDZp4CfvfauADHFzXidavBle7QI50JpSrtaUddzH6RNhR9kthWBOT5VFVW\/ltir9CctK4CmOnkjftXWf8JMUo4NRKUdj2AH8Fww5GYpjND7HyEJ\/fnRAeXOs49KywR1ZPMyjl\/VQvJwiIIn0f+H18udGxQqgcQ0lyiu6psdhNWoHgslxAz7YlGzsKVjJTs9ahmNv9dRLlnqI4VR\/sXHRQclNgM1+buDWpgbu\/Vc+e5xayOj56wwhC20YlOhACDdbi+fiNFMlepd8YNO5IN7Hn9eaO0GBTqulnokO5hINWt61VJrjCZeJ6P4mZnqiKsy8uBVQsKw2wO0cmYvuYGnARKY9XBK\/rlar7wyKHnkeB\/+NvjJ2kOe1Gq++GgosxUwk8A\/mEHxQPkbwAx9f1AQccPv5rnJWTZ6A5s8DiSfbAjtqKuk4dkoOnMzHZPRrr73twbcY3L7v6AEyPYGzrcbf333TLOxe4MMEQRflAGi2bSDpMUY3gSa4cd7nlP9LSiB0sKg\/5iqTu5iNDyTMBt1dIPzSQAQV4RYJe2LQG6CTlkgFPQ5eylRz2U9jvUx9Zmpay0eoovxsIY5EGgsYv1f5z27\/6JJ73LUdtqpF1v\/\/xnmaY\/Fn4vqEZ2M4AB3ePFrUVMaszgzybDzIfmn\/5Dvvi81EqeULnUuQqe3p2\/qk+Xj3AeQ7AMBBxkwphnLlmhh0ktgdh0J\/8vXgwcbnelAtSIevyc3+C1iVS1B0gJn+fI5l+woKKSJwrGFEoNGATiDP+ePnKI997pCH41TJ5JYQA7I078ricEj3UbxL2hgIEyKFLW7iGS8fWvh1cTvi+6ogIYYM470K33C+lcvpKg52oMxcVh6hlIEcd1lHqR4wC\/HratP11FFsgajPVzleMJVZ4V11TKsuGMMzOla173arh0Fg2dDxo1nOcecCwg+3fMiAKK+ZsyB0GsFVMVyz4CkJieBIvtukwPmyquvNgRNtxX9mGSY6GpXuVjx\/4O3WI7FV0iQu2OLL5NXeaGUhRiS4iXh7LgYooRjtNPQhXnHbVYR05kdyp8Tnu9hYDByDWdWehiwl6hgJGbMYhvFc33uftOu39PGsuwETYXC0Q\/T1r0+qVWkWAwK9INPW107\/yYTkjYz0j8UKPMqgL9uCrqIyeASFhpIMhe2oY2S27RkH8K7qYEW+O07NZfw+ejG3BvtTp87psNSgrsBPPmg5f3Ul6n2p9jZ4FllUFA7q5maHzHmbnTP0oks5S9VmFUQzn3zbMC8vtlvbf1TiJUBvbwFIgfmnmBnY2fHjTKkfmCU\/XxCeNVM\/XsjY56Qda\/sKUP\/UFiych4wN5yRZ5cdMk2NdhBST+\/Q\/20pC1crkgQBjxlUgoHfGFacEX+qey5Rk6TMYX1YuKuQQHnE9\/OMq\/rHgUnidNL0NoeMG658fUmoPAs\/UwtgFOYjTyBq04HuUFIdEqqmSTIcCea0iHbzEUb98YEu7IgpPMHS37kcGSNNFIyWAUa+cpu6eQZYODD2l2i3GnDifsv+bh\/qT\/GHQFLzc7nbMAbCBgRFa0QqgDBo\/CpEgh38Co0otguoZ9SmcjfJGMoDVxGxEojCROeOpY\/0ohBtEFfs1OhRwfKSRUWJOvB\/KT4EkBOsizorde6jEBWujzHhrGjynM3zkpwCXywsxkKSewOTwWYadXyzO+\/FtBHLMacA62RTwpkvx83vfUUHVoZvSR4\/317uER072n0i0eVFgDqIAWkWk\/5Gv6QSbes6p+9vRkW4jItNX7vXcgLFrg6MZTYx\/0Ex6RN9j7g\/guleZX3thh6Lb9CUt58VlWmE8AWx2CIdvNPuJ4qUzBVTVeNo0tQEKL7lbyUmu+Ss9Um+JmJJm4efmd3HTXXbbfcwqHGa3DTC7jnViGJwj37DTIOQ9m+aR4KdEQ70GjN0CVBawZDv70ANsl1kssQJFq6ZDHwOd3\/7FEszj3IyyGiSDnCUx5HZ7v\/nYCycnNL0Ufes+VgVp0FSg6Tj49zXvceawmanV7vpI4PJVIkuoJuH3IXRce1K+QBomU1P4cJ9I+71Nrh8WcHQV9uwvl4dfO5PAYcM0BawGXYWpjcv2k0bqDN67qokFYCxFTGdrZzV8LcFyBwgM0G9PbDk1jum9xQYZH8sP8GuDT4cYxe5k5yJeSyuTPj\/7oSj+tny4IKLj4jDn6UTaazHdTQardxGIl8TjvAVdB\/jFd0PCiIb6jz01RAv7TRnyjoZ4Ruy9lc04iSVyyAp9s8muAZdR\/D2jaaTUsh\/zznRXbUmEnup99q0KVUTQNvuCkpbTrXmlc\/c8scxvv5DYMqDZdjgz+7K5VyNkHoBFg9Bc2IydGqyO7XPsNMfkyznNHFs0XWeMav4Nrm+aINPdu+rHoyP9wT2moa6KJKWbgErsb+8PjPSUtacGP6DR23PCBqQ5pLEGG5kFwEgD78wkDpcGskQ1orLB2WlI3E0RCteudWfPbkFJv4FLkn7RrGVNFpoFkH1h+SFILUo+7gRzEJL68DgKdv1Y7P1tIeGsUfFZKZegg3Mla5gPNAXKK9BXHk\/0JYxLlSLFEmQ4GJ\/U30eN8wjQ4d+CxQm8bqvI\/V2PMOmXz3iL3vLR16UYa5jMhpjAupqhAW4kBltauUX\/H5UnCpp7Ei1s\/lhxKqtBwb8q7YPXRtFDp5W7klWNzqwUNkFIO6HzxytXJq5Cebfuc8+Gi5I1Ds43gOa9xXmugiAmNcbakkxFA58EOGxBWvsA3f7utPJE5KtSufiwbHXqeNqAw9jBimX3MYS6+5PAfKaWefHKd3zodvqC61pbCbQSz8YYeEguvqdVJ\/64mU6GK8buwZyD9rpJ2y1Z94P6FlHryJ74XkzSTnqDDPWhsLyd0kDykfBBoPHpWvd+Zin093iN6Z7dVohT9Tq3Q8pOIySrjA5OlR665TCIbJDTkYIx+24nMTY7ivqRQRveJTQ0c22QFJmoidd57dhzm3NZhK67ppMnF3wF\/yHCrzPOauSyQKOMHXnL8DXA77Quk6SuU0XnwMYZTTLopjBYq0bk0iiANW+N0Mk5\/Bc1e3bopNwFJA0SGbB6sftSX9REB1D2U0Lq7Sy1XZVqUxykdo0HDytpEE\/rsmqbrCwnqV0wMhqQiygM1LsE8GuD\/k0oRDLrNN1HBJ0+FgALzEB6elMrB6JzoiOLD6skepoMWg6AYQV6Ro9LypOXqAO+sGuNdU0V5Z3DcQ0ICMtdLhWJ9e6ms62YH1eNns8nRe\/\/0THHtQBSnxQWk7N3IctzZ5H064fAztH\/qtxxx\/H8CK1SrefER4Zmd8Ay\/Kb6bgvm0er4Rra2Jrn1HpNyGAvoPM\/bicMJTe9Dbw5MvOYUd\/727fZjPulY3nagi77x1G8hE6Kl+kc7hwqp9BYTu9gjCDNGzT8LOvwlz0GgFT8XA1ULRgcUdEZRxT2SRxpG\/u7XeELtKksYmcFtWzRbuBmlQV576QKSRkDzh9nrH+RRgKJ1lEuS52sbObdTC4Y9daX1akWsAUAemjMQ5+jj\/A3nm3vgPBuosAQw5cotM6yqhHyNEz+JLHD+n029Kp37PK+NrLZ2w3t\/yX4XlbYItS2TFWfPQgrKWozingzHsJ6ue5Im\/VV2+Y3zxjuPDuig6kjfpBZhpy4klgI7Kmoa+EhLkc7HdnrJmk7YEZsquHPiYbB4UPQ5Y5S\/AmNvqo+awl5f\/wDq7SUML8mqwu+8Kq1LBJ74E1gow1Gzyr4Bmo7zLAAeL9ASDTIqtb8rmjAxx3iQIUpIgKRdpV8v6Lbie3Lvbf8nGxAJb4BPOeYJzoA83p\/oUllEaeVapiGMkIT0sb9NW0w3fcfPjVtBJqPo59IGzMCQ7paopywywNN9JMdvOPUzExcNxRhLbLddqPlcbVzt9Fx\/jUhR0q+1Rs47UBOWjlMpRMYMP9m78O\/50LV9QIKA2+h7TToG76LF7j6yZOLNhr6q+028suGA=","iv":"a0270d52644414e356123191b11b7598","s":"1774f6817d36cb12"}
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