Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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","iv":"e89f7da74c7d496703bb1ded904b60f6","s":"46053139e61c567f"}
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