Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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","iv":"9c5565e65126c785cf897937956e4e8e","s":"cf7256a73f6aecda"}
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