Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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","iv":"09fd52bd5791b9e6b7df18cbac54f86e","s":"c8003d11bf85ee7f"}
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