Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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","iv":"ff544b50c6877ef9273bb109e8920499","s":"8b387e5d84d965b9"}
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