Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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","iv":"86ef6e15aaa62bc9a4ed061e8f5da981","s":"d68f933140a27d35"}
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