Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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","iv":"a0ca2188f6453c6f747f7715fcd2e627","s":"5c3cb6e78f7ebd8e"}
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