Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
{"ct":"JE2beuvNfx\/mzMqUKmCYGAdFWjej\/Ce257nIj7056vXk0fdq2wCP0m1O+NG7hQLbynn5ZoAPfGo6Gtrry1PsC9yh+96OcKYPe07TTk0Nyb7CQQWp48X6vaCZ1m\/\/rrJtxNQC+dr7LnNUIaKSQJd8Mc9+dU2o6fAGRCee6jchmCou2pZnOLUF5C9PYO+Vh61EH4PLNfbDeBfT7fdhKuvXaHDDo0IF\/0BZ2ZlebiIyvd3jxMVrfvIODxn8uAb816uJMT9zHr+Qr409ssm4gdOPM6BDoIFi+Hppqtc9TW7dzgAW0iBKBMZJxCgWkfVpBmYwRumMoQJNAEtYTAxvWFa2hZu9CQvA7O3pqExRJ38fnmD2sgYh0sft\/AeSBGdKr+BZToAaWhQVYbxvzvpydMrUKx9Iap+sETIYk73lmp9j1HuVByFi95K56xSjV53+GEzc9ulkDnxpxu+S\/uvIrC7PeMj8oDle9RnyvVRR+8EEtqyHzA5d\/Zug5JX7d\/TQBPsrc7lbHOS4x03cz8sAKsPiQZEGEU3QmFdfwSwZF3IKl8C1xllnSyCBPWRG7pcQpTmlTMztmKfBWsTQrWHeL9sJngSYVYIFF4t3RAs+aPZSGAj4Zc\/gwg73+BC+AZ5heC3PVhKjNvE+sJuwDvtCkMcQ7ftPvu9lFmO1jdAExB1fRF74jCc1RPUXSor7vo9AzJNFICIdu+GBAm4AwyFr+wgVbD232s5IGuMIA1Fvr1l5kYAx+GdDIjkzR5XwerPtLH8gpXvgplXGh1dE9eBySLAXSxk14GflH7TItyohO3T3efPQcxdweEHBs8dS6WRJ8r4QxK9nMNipB602l18k5mshY1soLh1\/IfG\/zju5MaPfinLqaZvNIMuYzthxrUsgUdRZGfyn3BP5wHj2jWQNx5jZygvvs63RdTr3DiV+N0tSKY3iAiRZr0TE8TSb+bp\/P8iNEBljmQs4ateqpe+w1HG1wvNGE1ru3rFGkPMw96GoRoqUA3awl5i+CffXw3BDS5regf9uAbn\/jKGLVJOzsAM9Ir2BIJPzvP247ZDiqj7FGQWPMVMwF750VleybnZGkBX3JcC1xNvZQ6ZZvgujynvt2xqOsEUVmIA4yGVgtncVwVd9+Pk+XULQtQjr7XVYnVCeUuDZdmogOvDzXZ+lAZ9B7Yqp0MpfcLszCEt8QQf9dnlkBcbVgflX6xpNxBOgzCG4rwwHZoZr8wrEDLHqJXJn9U1VlxqafUghM5ZU4GGrYpLvwvfLmMm4TDHuKH+Jb9kLdRQ\/zME7uk5f6TniIs4ndt0SVpCa3Dt5eXno6UfuzdWL+ME3LL4nrMRogO+e+xjMkyOjYYbolJT2ooLMXzXhU2C7C4uNUVOrpC\/LXEQn\/GfJo4Brq61PMuRjzVoVteYJd449ScdhjjPXDOMCMFQWWpmbxX38J28BAR2Q0wQsxOM7euTJM\/DIU6xWy4aGg636lnKanuBuxXrJph6o3Hlf10I7CP9V7S7C4fD2lo81UeKLWQ9tFp+d3pDE+jpUQzDAJzCPjU+MV1hrjxElU\/P2xyjGxkak4fOlNnTkpkFPMy3iEypCQ0f\/Fl9Z41kLHSkdTRi8pW6NzhJ94bQGVa1lHBSySGiVIq\/PjDfNI6zsVORwksvoNXwyE3qyUpLN6YnaUT+Z524dsSmBk498WgngtnrGwnWgv\/fqib1BKOe4Q53B63F1uJU1ffR9NrHqf1QnT11TJj1SCH3uxE2SsxcAbf5lJEnZvVfR4su3+GywCg9Qz4\/seXSPC\/gpja5nzX5de+hMpenqIhuMig98PKx4YH9rfFHi7ukQfVx5TgAj3XArjAA5B2BTpIkjCJD3TNy8ME\/NR3ccgZ8mzeKFOxlQ72ttYsIYV7esZYqaLiTG\/Z9y02mYmR7jfz0beJKKj7dTtEQQWsb0ZZag9Bc8JUFw3GXDKuKBXJcv++lCoS\/Nub+xDfsIbv\/KgCKyQxp7ZfFV\/cE4XZg7EFWQlEBV\/J9R\/FhnDVHOvYbCFiWv1DJtc351PudGYMMZWtuLPQhYStViI5ioSYj5x+mexIixQaTf1LBvCBNSNdGpSZlbtSS9XRAx7yvtrGjXE73vNRN5+gOSfY2y2\/83taHfxD2jSOIKsA10ybbiaQUKufaG0+ym9oIidPfixEn9gjwmAOJ4\/r8IQgc9OGn9BDjmQ9pbK6Eq5KbL\/Y67G4t8G32VI3+YI95fNXC26jv8I7aTkoIKByE1Lrjt3yLYRBtOgd8wWVSe4ZB02psUuNXVFz9ds4TMpyHF\/JgFaTis5G1RRjN\/bbvBWCUjcPG1gTt2Wel5n4ncRz9LlaSzyIYF12KCsz0NrFEZrx1hQzUfyAoK9hv27YPMBX+g7rzFkr1Vmo\/WGIL3G09mExRD+mq3K+CG4ciaDBVMSrDU50alXxmzE7n4uVyssE5hYVwPnwMXlyf7q1hyEirlLLeWQM66RwfP2MYOJ7VxcTucZ04sfptTFoiWz4QR8qw16UpwapPz6Z7unKAjnBHoS3hN5CQHUZ7hJmLaLF9HhSpgQbjGSG0ryPr5tn+12UkC+0iB1R8UL9TGlz\/41sphZiTnrdjQEOF\/5fmtRf9duG9u3OGJz4w07N75zRp2qKU+8faIcajVIIIzOx99NF9YQKLRFBC8OtylpGIb\/CxJxivjsRk3qvDz1gCBiQMAjHDX5wxqoBlHXeDZUBIdKSJI14BdPJR61dGhcIjmW7mduM2ZfMLMequmD9G34ksYhO\/DkNrmhah+bHdiLJQ9UWu3wVORJRFDGzYU4uBdFXH2dBoHK70bPvK9CITX5i2NAcpHd+MLugKVg9hL0TA4VnzwlNtaCK\/YKhkIZpCJ1h7UZohETEUPnZHGZVHqjaUTxhPHTt88Idg+YSRmXcWgZm5iVwNe41XImJsfmFasULfYf999Ndcfa+SqSQwn3\/QqYFL9p5ZgGDpnu6hzaC1bpVezKh2PBphr0MDAYT\/5d8RzAfsz6Rj85jcGU4gWB+3TRr6dxHGujacdXOXH8LKb4nu0QJJ7VEFBQkHqhNaBEN00y+7S9fUQ+VGlz6B+pDDkcb1GK1QtRnAZoIzbPACajLF+uaSPQCMRvxP+k5vmD6xZXkYDSI6N7RxI9dm8djMAs6ylxLL8x4h06eC1SMu2jTfrjo6ZSptNwVt6dcGVcXgSrRBfqHzm1b2Zt39opioxppYPh2dsa7uikAZwSwsniIMEXT9NS8eiDtOuRDiCe\/HX0RjjlNJfVkC\/BRwxqukXTKxF+J9JMir004mWsogQ\/Aj8KCyAMONjC+RVnVwDUiVkAmug\/wBZrJPVKzpJ82FCNZPHmP2FNKlQ5w53g3DK87C59Yg4HMvxWdqCpZ0w\/f0K+UjzRKHFdRAA7\/59tnVtmdnBwE2CTog+4aOJb3SC7TQrJ1JBfJC3R273ysLRIh60NM8HVZFMx65oX8Etcks7sKrNmz5KpwOLQZIYzTHROckQR+k\/SsMLVIiJZ6P8uZgeS7cqLrF0gRnLL7Mq5Q\/EglX0HbZ9VWrjDQ4oxDmJfXe+5iKynZCKQUC0i\/f8Jmicdi8Ce3mO1KgJMHCPMAmfN9JkarYpb\/+CzLTJXFBEAn96qTJRlvW977ox7DUiI143DVcGBlB8yjqNUznYSpqiJMKOGNjtrdClF+m0anA54sF2CmdDcLilTqxKQLxXvQoEa1NSizbByW58RTZSwn0UpVrBlPyJYxf2hxC5B\/aoLgJo5F4zboG3RhUatMZqGQa8e8wbVu6ciP7hdsA4YyiES\/h2QuWhP66Ha70\/rOewie5gzByW5CGG+LK6GjmmDfnp9Y35ruveImtvN8\/saYUeCIv4F+m4ltapUK7wks8bob3G9Rw6u9GvSKAa0w2blkR7KW5a91VF40MiI+prlFy3KyALDlizQs4QMOrqQQGNapfuttx5PlljXntkDedSrNZzNx0CDtO2B7fpGsZTWFJDlkF4MQsZWCxF6GJvMoKKfH4NOGuBepmu54iclKAD4xB8aHCam3lsDrX4zDHbJwCoNAo08q4eLwEvtCi\/ZDIwjGNhC8NOqA+C9iGt\/gvWAjKMIn5NyJQrTfSyq2wp83CB+pKRMabgGOuCKJvgiXEZNM27SyCCtmtVfGAA4\/iEO7lCiZzbJnU9N1II9fXpOoipTXnDi4OlDBV4ttUxHAGOydBTnXLl\/h9RkIz+z2crrO+f3g7s\/clcUKX0PVTVcEu5FQr1bbjG5Q8Bklw6KH+YcrAUfzbaeaafrzavxLbA6LcEG1E4HgTj7Muhr\/VUY9kC6b1d7vyV2ChIWuypnsey2gE5YsGu7WRr+5hbyunQN1pQyyXWNn5PV620\/G3CYNRtt19IMVlMCnn0xQMHoan2z55L8KuGwvQfXmqLPFdbp03Bw57ClOb1djXJdIvgzhnAV2EvZXEAyGOelKCYxPFiKWtaDkjVnbv\/YttHNCmcBP2Q7rseIv\/VIzdkd71ouMeDbbWarqPal6VchC51D4xvaKeluawXodojSeOcExFN0dX+CR5ttIQP+v5ssgDprCtxkgb0GWZcMEWfV4MMvi8HivB3342BUY852zhSpwnUaWfduK8s11wZJePaDKPR\/7lWGKcxd2rvBwe6Kyfo6gxG0lRjvRh7pFNxh2621IVW7gmS6o8CUv4hhzmkmlKwIvogCw5ob6IN1Www\/Wnu11CmznuP2LskOTb3qjJ9kJhh8yonpgr1cDSsKy1AgLQgpeznjlcKaHeG1VqEt1Tc6EkdALKCz76+GFci9wY168RxNgYjdYW3YDm\/yO1hC26fLRnxsNwSrG9Pk9UmaBI9jH15sjCoQI+z\/dc9vgnqwjVmk8+lR7+z5V34TFpCnz1dE4+x\/tnl1GL1AeMBAzZVM1GUIfEBIvKcmOjHrL4cU6GdCVY\/n75xjcDzwmWI1AqqsJwMxuyFovC4Yg2mDdd8N7ugl55a81pAn9BL+tN4frCP8SoHhjwUbPhWgQ9F8UmUrMbzkDs\/z1fx3kOsga5VMiEJxNS0clgA5jdFB0xducb7ZxeWTRCpmDUfOgWclbEZvdMg9IT3bzQBp+l+\/qOhH6MvLmdxmrPahO7UeeA5xmGqaonbVvrY9bLr238TrRKvZQrQgYrLM8XPJC5Cx9DUTvvtL9FaHFtDxdtQWO99ODsyYkSmW7HRJ2gGQYGURmJcU0S6NyY2hrrlK0cIw+Tr9ioix58PGgwileu6enD8HqqQgQMWPv5iVOcpO2oRn9Z4015br4gRb1gnL9+Afe6I50EqW\/t\/uQZ\/NHOt6KF4KL6HH4tzNnpR3tpQs1gl2AnBdvvGEaPzhdj353BFgU\/cXkuTaXlQ0HRApzGlNwW02rwyHGlntO\/6F59Y0hUvj8Y7+O2RRpVphTjDIJuVfBfd9ULPDBIxAHJnLTvsqiZDOgfOwMGaKVECRlQ3BPCMHPkUqFl3P1FBgAG2AA7AZ2afmtUvuqoikktk91TsnsXWBJpNU0WNfYsJ6U4YHhoOmO2p0HfWOizkojWABbvUnIGCmnyRliKZe32TjLPgCYPf\/+XWUxLM2fH9BXOKRLjsb7gZcgp5ghBvFkoy7+57QT88NlvM\/MGgzgVp6ySTEugLV5CVsU3vk3L856lUii1kSw1OSC4ZJKcGSYZ9uTuzozy1es0B85P00BXSswRLDQ6RB7M5wGTtzmTKD2qLMAxBao2JBDiPzsNHwCHuHBAfN3hK6Z12zg3xIRkV2sWMb2Fej4pOOsyp2Jga0C2Yxzx7KWxLeAMXy6OgKblIzxVDK2gHEUsREebFH2FW979My1Q6wCiUwWisRAwad941E9qoOnEPk6+exhOmc9nR5IivjixVfJ2p7Ou94CETw39zcuiQA9mj8xos4YbO2mtA5HM7hsJp7cqP3a9yRJnc9gQexDRN2UywYaHlH9tJ6wVjaxEJ0IBhmGKnDe\/c5spUdNsDnDDVZbyZgzAJbcm9foS8Lx9V1CD9G6NTfsz48SZbMLwUP3P1rULq9uDrAxb33IL0TJkjkPMhLzDiSuHTEVO5\/VQbTb9piNkDzn30e2rBhQYi16nZB\/ic\/HJbTyt5YyyiyAn7utMp\/DRhzmhJgZRv\/0vVDiYYV+nYVEDRS4zKfXmXhJQ8WR7zr3kOzip5cesbaXSNkwumh7G4fKw\/nHqQUPM\/qE21jyAuK4KmC3ukKD2DUHRkTWC+Lx5lcrw1FQgY2PBNawX1QWswawyx4N\/bNEMSWajy7lUGwlukm3u7lSo5RhCl99WIOgZLLHRbufjwlVp5ziYbaj0xMc9isQQusqO+jiOPg2WTHBRn0Sf7V2g8nOBD+fZtEVorUNZaAEVra7XLx0aGyUGB0MXAwrkEarOdTOaMA8mZq+u2eGGOypAFcgv\/TnHnRFMYqQbwt3bNdTMXuQi4NssX6rNS4FGMqUnJ4XXSDcf+4L+CKZsevEpalDrQRnBTBFrsZIvCay9eHnami7ciI1pW\/ztSvOE5RmTOTeoAsiaL08LOawL9\/nBWIBJQjJ4GjW6GFPHkxFsCUw8QWRDND8CwBi4zsd1fLS1FBMKUeN1AfDSyy\/vbfbCbMzwnJ1J7OF2rn+ZcxDdGvJ+PdiNdFF+pritl5M6gRAZV98fpJkeh8VyilWIceGXCK+iQMAG6nxpR6otd2PWa2VoUg5\/9DzH\/41Wdd043dO7I6g1U+rvFmrt6UPoBUHbxqeCfzSkDPUiLfOOOPuckD0QwC3IMgP\/A4W1LMq6nA8EmOWunOV5uJVcunKi2scH5hiaxnY1igIELb\/PqFJJoLHNZW6DDW+91h4vMpxoNYnVLQi25fAhWZhVs11wmyZ\/0qQ\/\/fK8brQDFR+5pFo0pTu62QJ0zvMZmwMInoAkz20iUKVtcbqN2ufwJopaIFgGdHyBvTACox\/O6tkw1kZE2DBh2y9gBfSBnfXz0tkUxk8\/qorJKRVzdKA7NOOqgvvVcaXkwtNBx8+5RVrdd6zLwRsBXR+c6AAcfIUTW\/YtlWwq2XQYXAuJjLG7cJ\/NqD5AIK5q0Ut3ay13VL\/DQMLqvrqtWo4TGqhabncNgVCwvD0ZiIKr7WqeqA2q7Btb3aaRMMywxtxIH2sgH\/FiJNv9o0ACRK3xJAVMaL+IUj2YalhBQ\/8vkyy099P1hc1tFu6xGCZnFgtD4bE17\/9Z0NBQZfOq7yZbOYjV\/RyYPh2wDUUx\/AyoWS6YZ6MN18VsEx5vz+Cfw01W4mP7H9siXvXMFyoa324iDLQpar4ZbYq3cn5NuPbKLwPWehaKSUcRUk\/2f4Ltm0WEvtv8sIZvd\/GCjaMA7gnIhqEs2gz4NihvmkiF3EUpVnzTSLhek4OGfBxy0e8r3nS0kXBjgcnsJgdBWDCr6BY3YQhQIgTnxNwE\/KpoA+wF1QtmmFAtcl7z7Y2ititB\/hvpIPn5cS8aYxearw+EQsjd9BqliTNJdlkrSP4dal+WPSJkHPquGO9y6PIsvaAqST51xEaWOpmKpl2+j4AKjilCLx+3PQ5WUTcn1Osu4WuOiq2Yddb2qIr9QYgyltS936A3HOzV40HQHIMSQMW1cSsiEZqNXQlaEnLJTvpRkQQy8T592ifqj+WMsr54cnYHqQUWZ7GfdSCSTLV3aCCxvxByl\/LMHc5nJM8kfOf\/i25Vx3tBm4duLh9XMygsxBDcsJGU0pV\/KTNBMFwEA2F7DcqW8HITVuzKEGv2E5VLNnC7WgnUWwGLxt\/yjlHbk7xmpF\/d\/UzQP0pNm7JzeNRt66NNMInfzRTAN8zCHXVbnK1\/cWLQNyH0Y\/w29fdb6Y+ZJrRAcG4KmYPfT+3jA0raqhGCSvYcbDgJR9tCVfNGmNH569fOHxy\/J8d07DBalYgYdeUz2lVAkFMmRvXtURF3HD90EedagOvCp8Et9lTUZEF8TcHhYcGczlxj0ZIdZbMXdTicn\/Q0Yep9Nu3qMgzJFBtsPVnqN33kUbBGKu\/LOyZlLt3j2LU4CFFPaZLW3uo98WfkpSnCjz3063T0T9KQZ4+RQ\/CmxFFMv6VlkM45il+pw1xfBlXqHkdwPRirSpjeaxZDmbhjehb9BPfEA\/DI7j69YR0Dt6cprtwp8E0kGhA3n5gxm5lqegEDlRM7WdGS0AG6Wo\/llC4f73PsKkhR6D7sDI4tMu\/T7MmIL58yW\/p4a2M3PL5zB9mrxSmZ9HKlQ6zeqzDxl7rK\/g32\/KhDrPjDJFlo3je+w3w8M3Srn+nGrhk2QBkbJRsI7pSiuRxT6ZwyHKm4tPrnx760FOQSbn5PTC8pC4m7yXI5cV4hQ+LMPmzbXJn1XYXZD9xXwuV4UdiOnbwLeNnAez2wCVnmNT9ikI6z08UN1aFjkeet26AxtNOY0lp82IKW3HErmvi\/phV0P5hDFuV\/PmsO+5LRtgb7Tb1wzsUxeNLFwqEv31iwmXCBUXnWrPo53Fp7tHMRoNR7xiUa9gnJq8sYJ6hhzqx9GMNhADy9u08RnO2eoOkm7q7p9nlu4fA2Rje43+L2BVPGEkbqfCetK\/GNxP5+Bd4Hz8aVhqJppDQNLk68sG6Ix4O3PBr6ICxhEwOHGVx8YaJK0xWaKOlCYsF5evwf6jgRV+07l0HeuH+QsfVWCu5WocQTxfpSV3HwnAb9owaayKIErekpQxwfZlmjClYSAKDMZkNDnBNKqiQyDkArHV9yOFHcJE+CTtyBFeNDk22p36nQEnL8O60usNzu10+IpeWrMhnXXhgnOa3kgR4TJ4yanKQYJG9jbruqImLsc7kLfA2meq++ocj0ck4nWkHG6Dtgn+iOuQByCwzb63rRLk\/C+XV6AMZ3uB9ndwvN1O7ZmRjWr2tFJbtiMkTJ0Dp8tBrXRUtf8PY0uVOn7LcDfYznGTRoOcWvWvJStXJQU2l5702pw1TMW\/YMNSLgC0RkuX8nIynlDUZsupZfqIgErCwJB7rFTCJs94uGqR5Br9H+BAQYrzOke7dBhxdBl8jxpV3CKy379LnBIGPYCVR7u50JhrKpPQKRmyWT5al3LOadgISlDMWQ7gLomuNCcvr13mYxyI+OcxrgOqEajSsU8+o95VSc6ERCD7u6aG27CgqsukrXFjdvzy8Cfbyk73yJ88jI29xbkQ+cqY0oUd4MX66od\/eTbFVoJcHfgEVcQa8wcy+rbz1teWNdKn35dseTeY8vfl1OZj12G4nRic+oykgVp\/7k\/0UM72GeK0ctz3uEqOXRESnGa5v0MwJz9bScib542r0eEBHfPZwSBNNqAdcMYHR5zzkvAXCtqStdQbuCejhjarpUFs6IQ0Oi8667bdqqjhFe7E61YUypg7kJCWIPQE7PlRHDPcOUTXuGhF0hglO6mrPJBvhjphIsHzc4VKG7EkILXVaW8rM6Bb7X\/kL4+6IWwvmImcmcb5VDz+xhgYc6LKv\/z2Tpf\/d+1EXNMXkSGGoBy6NsLbZ3Mp8c33Nxx0Aq8+2ybcvqyEfIj6BzxUxJMjWH3HRKhidu6rZG8fcKIjZxXnL47CTJNiJD\/UN+kxRxKfl9u8hG0E2FxcbQy5IcO8L2zuX4nforUPBo5P7yCP4Cc8+ZDEEIQVawvv\/7fV6djBwX7TrxBW8miasXaqqxxW9VGpSzrIN+Guq7UYOyAfnI4oHRRYFE6YtpitB9HX1RxyYl6+7QqwzruEO5TKhXMjbUYDxt1D59REYZQEGEuett+JqRnxadFiaiya\/fLL\/wh53KnbcQsUuHOCkn4llcyOFx3leJwIiSkVf+2NXJbChZPFspxJ6ybtLgvRcVmEdXKrYecSFpJFouQjV24tWE3tx3YSS3DZGtpVQY4G6Bti\/aqqc+\/iH+7tNqKQbfDADM4oxTwE9LFcBGHPQMOIYKh4OtFOH1OFAKFEWjx1vE3FGYpY6t+b3vfpYd2MPfNUcEAcLQL8+6fe7EXRASSO3QBI15+EoVpBdxh5htxPrlhwuZEjfWDLSJsKgc4WoShiF8pYkBoJerd78MViFYJEVo=","iv":"329a43372c6d69c0e0eeda29b0fd0ac4","s":"86976ff33da42866"}
Share your thoughts. Click here