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Dec. 18, 2025
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Marketing

Instagram, TikTok most influential in reaching Gen Z: report

October 4, 2021

Instagram launched a new translation tool in its Instagram Stories feature, but will it draw more brands and Chinese consumers to the app? Image credit: Shutterstock Social ads continue to reach younger consumers. Image credit: Shutterstock

 

By Katie Tamola

Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. Matches plots second act under new ownership
  7. US luxury car market expected to double in next decade: BCG
  8. Coty earns ‘A’ score from CDP
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam