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Multichannel

Jaeger-LeCoultre pairs with W to celebrate inaugural Generation issue

September 18, 2012

 

By Rachel Lamb

Swiss watchmaker Jaeger-LeCoultre partnered with Condé Nast’s W magazine to introduce the Generation W issue featuring a young group of 55 new art, style and movie stars through an event and print marketing campaign.

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  1. Kering names inaugural sustainable jewelry design award finalists
  2. Giambattista Valli pop-up goes live at Nordstrom
  3. Lexus signs on as first official automotive partner of Premier Lacrosse League
  4. Chopard honors horological excellence during Cannes Film Festival
  5. Louis Vuitton closes out crossover with artist Takashi Murakami
  6. Cunard presents ‘Sea of Glamour’ anniversary exhibition
  7. Are those ‘original’ products on TikTok legit? Here’s what you need to know
  8. Kering Eyewear, Google announce AI-powered smart glasses partnership
  9. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
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