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Multichannel

Jaeger-LeCoultre pairs with W to celebrate inaugural Generation issue

September 18, 2012

 

By Rachel Lamb

Swiss watchmaker Jaeger-LeCoultre partnered with Condé Nast’s W magazine to introduce the Generation W issue featuring a young group of 55 new art, style and movie stars through an event and print marketing campaign.

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  1. Harrods builds loyalists through royalty-themed Pinterest contest
  2. 65pc of consumers want fashion brands to commit to CSR: report
  3. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  4. Dolce & Gabbana introduces advent calendar this season
  5. Sephora North America names new president
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. The future of successful luxury brand collaborations
  8. Actor Pietro Castellitto continues Gucci Horsebit campaign anthology
  9. Brunello Cucinelli posts 9.2pc revenue growth in Q3
  10. Award-winning director guides Giorgio Armani Crossroads
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