Food and beverage
June 22, 2022
Music plays a critical role in Krug’s development of Champagne, as sound and taste are inherently connected. Image credit: Krug
By Nora Howe
LVMH-owned Champagne house Krug is tapping the power of sound in a new immersive in-person and at-home project taking audiences on a musical journey.
{"ct":"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","iv":"751fc49466b85ee758db2b1b9ece0462","s":"3be435f81439b27e"}
Share your thoughts. Click here