Food and beverage
June 22, 2022
Music plays a critical role in Krug’s development of Champagne, as sound and taste are inherently connected. Image credit: Krug
By Nora Howe
LVMH-owned Champagne house Krug is tapping the power of sound in a new immersive in-person and at-home project taking audiences on a musical journey.
{"ct":"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","iv":"e38003f483dc5d440450bd7ce02aa938","s":"155ae94696266ccf"}
Share your thoughts. Click here