Food and beverage
June 22, 2022
Music plays a critical role in Krug’s development of Champagne, as sound and taste are inherently connected. Image credit: Krug
By Nora Howe
LVMH-owned Champagne house Krug is tapping the power of sound in a new immersive in-person and at-home project taking audiences on a musical journey.
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","iv":"09fdc520edca814dcfc7a0e5820dfae1","s":"d907d65958e37dd0"}
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