Food and beverage
June 22, 2022
Music plays a critical role in Krug’s development of Champagne, as sound and taste are inherently connected. Image credit: Krug
By Nora Howe
LVMH-owned Champagne house Krug is tapping the power of sound in a new immersive in-person and at-home project taking audiences on a musical journey.
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","iv":"c34cf181f7decd02cf2edb0b0bb08108","s":"ca3b567fee6b598d"}
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