Food and beverage
June 22, 2022
Music plays a critical role in Krug’s development of Champagne, as sound and taste are inherently connected. Image credit: Krug
By Nora Howe
LVMH-owned Champagne house Krug is tapping the power of sound in a new immersive in-person and at-home project taking audiences on a musical journey.
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","iv":"80e637e3c56e88106b5ed4d040104d82","s":"ab459bb81039ae81"}
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