Food and beverage
June 22, 2022
Music plays a critical role in Krug’s development of Champagne, as sound and taste are inherently connected. Image credit: Krug
By Nora Howe
LVMH-owned Champagne house Krug is tapping the power of sound in a new immersive in-person and at-home project taking audiences on a musical journey.
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","iv":"96fe27e1909faccb161fbd4789a9fc73","s":"2706b3e68a334139"}
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