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Multichannel

Lancome, Aveda most digitally competent upscale beauty brands: study

December 2, 2010

Lancome is the lead luxury brand in digital marketing

 

By Rachel Lamb

Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Exclusive Resorts purchases Inspirato for $59M
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Dior, Rizzoli to release book on Lady Art project
  6. Porsche cuts ribbon on esports facility in Cologne
  7. US remains world’s leading wealth market: Henley & Partners
  8. Lexus turns LX into full-service glam suite for experiential activation series
  9. Can luxury brands balance AI use with heritage and sustainability goals?
  10. Bergdorf Goodman unveils vibrant holiday window displays
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