Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"074307a4bb59f7e9623ae1bdcaa58a00","s":"9d0b22c686d860ce"}
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