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Multichannel

Lancome, Aveda most digitally competent upscale beauty brands: study

December 2, 2010

Lancome is the lead luxury brand in digital marketing

 

By Rachel Lamb

Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.

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  1. Value of Indian luxury beauty market to quadruple by 2035: Kearney
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  4. Luxury Unfiltered: How German luxury automakers lost the plot
  5. Vista Global’s XO broadens member benefits
  6. Lamborghini launches exclusive activation in Fortnite
  7. Ritz-Carlton Yacht Collection adds itineraries in Asia, Alaska for 2027
  8. Silversea previews five signature spaces within The Cormorant at 55 South
  9. Top luxury campaigns of 2023: BMW, 'i Vision Dee'
  10. Model Ashley Graham joins Stuart Weitzman for ‘Concrete Paradise’
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