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Multichannel

Lancome, Aveda most digitally competent upscale beauty brands: study

December 2, 2010

Lancome is the lead luxury brand in digital marketing

 

By Rachel Lamb

Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.

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  1. Moncler returns to the slopes for Grenoble campaign
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  5. New Global Fashion Agenda program in Turkey targets textile waste
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  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Chase opens new Sapphire Lounge in Las Vegas
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