Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"314e3466d078f8a03e4d9ee1c3b34de5","s":"59a9902c4f1cbe84"}
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