Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"34e5203b88bae5d33c2790469995d5d2","s":"eea2265eb9db2b0f"}
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