Multichannel
October 12, 2012
By Tricia Carr
Beauty marketer Lancôme is leveraging its three-year partnership with St. Jude Children’s Research Hospital through Génifique Day on which the brand will donate $7 with the purchase of select Génifique product bottles.
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GrHEPKmSQV4+W\/u93Sns\/ttJ9VRzbYIBYN5iEdHBGEFXrCzBaChU96dX1jcO6KNK9bSqYTmZ3FisxjFzThgZZnl8dkXjZtQCP2ic9LpG33URLKg5fRyQJaNli\/Cju71djjaol0ssCCMl0L+QLDBHgyZeRGStpVlpYBHIAYBhpd3vTyb3hJxSEneSi8inGMY4\/W0K2q4jwIOcO+uBKSBo7tW+ESRAp9v0rI1ebN6jFHTSVGaWmIHNBaimYLUQg\/2K3zYBRCcTx1\/gkg4Ioo\/o4+I7QkQiYVAwLLDLKwHeqE7s8ojVCiitO4kQvr8+n1IID3GZwXjT9Rl9gUmWwPe\/YonWKWzuiHbUW2APcRWLQenvWEXBogGb3pfnLIJ4B5\/CynGsPT5OhmC6fDpsR6bF8CO0bak8es8P4WZRM22gCr3vhP0OHA28jFml3ihBNqvIHBV2gqeemXZe+kZmtTDAH8YWDzRhRhJKKbkGgtUhniLJ8QuR4Z7pH0CZWJbw1h+9H8hbTIRlATT1A3FtEFfAYIrn8dMf77z0cqPE2WMxvicTmRlJnLDWWBxj2pUbDibnZuLWeIGeL6KWIvYpfrnrWEock2+UNAd\/3NUu7QIxB0f6uEFDbChf6onjl2Jj5Xb1FNOP4gQ0RxbqiAZBBaYmj9jTG7iStIatNBqFyF07Nacj\/xNsgYdNX8CQ6pilYjkiTeKz+wiBPAwDm2pTZWWCvpn51Qw+sdVkOslsZjmFncT\/qgt7Rl\/YedbkVjarHaZuYSPh1ZVbVB+idNPgVMcysjvtq1eCXv2jz8KtW+jNuVCFtw+hdjGh8QT4L4V7tyZF4EtmOmtjjqUj8X09NIy++oGwlpKrzRzZSxDqUhfW3Dl78tjwmtTJ+0DqnJ9U9nbDQ3zvXdL\/gTXbdS30UyPge5FF0PO7MTUJBkS1nIUgFTR7U+WCMEj5BleSY2iOrQSZ0tYXk7z4vDgYlxEXX279d9cSOVKF0xyvpl2pe2zY5YyNIgfKueeV9ZLqVlmGjNC3fcvtMXrFSq2c2LGSyBUIQAnT3JGOnmDYHAIC0k58jiBTXL\/kQi8lnfWT9MOykZNgKFRprpXxuQYmaCKEmR5bXX7PAkNUBWQmUBvRzapyfBoMkybc7YcqIflnKpA5Me3lEuH2onewv+mSUlB4eGIJQhLUCo46+mu453CC90iI1k+rizqh2kNNzMbrsMSzr3wn1yjIHaZ\/Hftf8nQMBGtVkW8EuB1DZEQOVQ1bI6xD9wGpdED0XBsDhkfNZJT1lOx\/hOMj51vNDZIrHWwBN0\/eNOdS6lk1EFNO\/G6MQ13Lq+y+d\/NlWS3rcBzNCr7UUYYh3Y68BB2pghnWLHTh5fmyu4q\/fCKCoTys73PRTQgnwmZINA9akiseH0FxMig4JVhoPg1mKWgT04jlTvs3XpsrKlcLxwaMR5VesObh0mhZA3uFD6j7NFS6ozVMpEXK8StsYBNgFdL1aYDQBbIt+mUO5FuXGUYsUrIwOTUkbWO0GugL28zI9s0iDOLUYLr4Dv4mGKZ40QudXh6qhPmrL7YXsYkf\/GRQuihFCBm4fXvEYINFcN+AwwKQhV4GAFx8rHmZsEGjOOTnM0bmmjITKdtYuZPO79XVn6aXgERDYsIjtawZJPVn0mAdo4COVddl0zW7hip2v0DnV\/x8SG0k7gbYvyi2Sf+lIflEn3\/GPV1JHO3sQ5oHivIVpTOhEd6HeAR1szB7308eF3Pi2LICAwcEN2Jl2Eg0dZal\/LeHtCGVdXrUKNSwdoRBOzCJubh81\/PLWfClobQx2Mn\/dJq6CjQO\/SPC+yAVyw3S3avGzrCN6pWSdp1ww9OabQ9av62\/yR2nIGhfT9rASF3eyPVbEknc+TTD0NcVNcA7fCvQF3GtHZMwoXW3bAe3YSfStHzC5135aTRGTAJlUk9p3rhhLlwSl8Di87K51VnZIQA\/Zue1wLpzRagpHWLmBQXNpnAa5T9460rSysxVfhI2dhxNog1yiGrzXeicAD4wHT+AdBOfjsr96cR7yQQzNupT688XpZna4msl1oi6xvhcPord1bFjN9DAUyeaoeDejyz+aOM5iG1PSpPHqbmV4Ictw7UV0JSstzY\/ZwRRu6VYU\/VxxxpmPTB\/uBJtgSQbTDnEXCqqGev6tsD3qOhqOElxhFmtTZEUgJTcAzQjHk91KoypGtRQUT+qXWUJNFrKLWxcaT2jIXguHfLOiSm2f2pjM2d3bPcv3cZ+MuOMloEWTuFGZmWxMuunRHEV7Uvo5Cpg+PTzQ1iVR2FEzPS7UcCQS0zP12wYjbOTjlTlghnKT3V3fbivXySdUpYjP\/g\/IIiNcPGwFbQbj42Goifk2yIDak8I1K0cU6Dx8v2dOI1uDSzpSqV1ng27\/5yHpoTJTGiBz8A+3dvOmQ\/0X1G72pjxuJunhCm5a6guh4sZ\/4w6RlS2xbpevxsra23w267ZocKuyk63on+k1scoyXSHWkp3DIrRKnQBVTU99ejnz5rTIystDuOTTX1QOaAdusQDi8tCopcNehowKCwGwXRYexliPvLrfcL5KE8vrSRoTNmVSrpr7ngLCcaU+yCXshGh1bU0oD7J+ZoaYyrWsyJdh7exGtc7CqLyYB0A9UpBPcOlQGNoYCMZ0T1r9urVL0GJ9eVmP1xfkODapEiu8SLVQwRy76qLDRLv99NMVP4bHE4OK0oZfXaOSLLq0OorvraqSxFrfZ0g\/lxIbnaikKqOy39DEHm23QWap8+dktTROWP3K4ywUyluepUHamEXs5YY5nLlkRllQsjmGcYs0c2iYb7SJJJHdMgEVpkFbJWDybO6dx8qq0SFxvhF4U6P2KUTMecqoCcUtm9uzpQwyfiqBZ6dlSC\/fFTQLZcuHHoH1Felaz2Is4CqH3wv8XQ5FkEeNpJA50kVYu1fkNUQc5djg2TGZkfXLppiFiOXYjYJFQ6aqST7TmKgVbIxZgx2nUv\/76dHAXxcEE\/n\/k+\/Bsttw9F7CDbPEzEb\/tKM8zL4B4WR+VsbJi0vLSlowZAJ77uzr7hZvdI3Ag6EYgByV+qQ4Trr7Xx1W8e5eXksH9omaV7GFHI9ExGANiE+ocbw7UlOgZrZyrxBHD4Gf8KGqbpDoNHd+6t9tVU9QcyT+gPuvrMantEETmf61dZMjP8KmBJ2JBHFydpOTrQw\/T5mBzpIBshY+6qdGYdquBsy3V+jVa\/cy1CQkv85ibhrrsg+sQPveSLGtHTC83KK95U1iFNMVdRWDMm5o9s0qC82BvoKfFI2YVJ14xszScOvBSQ==","iv":"1e45100490b6f13f916367f0274efc80","s":"9c821f234fcf2aaa"}
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