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Lancôme establishes charity day to push donation, sales

October 12, 2012

 

By Tricia Carr

Beauty marketer Lancôme is leveraging its three-year partnership with St. Jude Children’s Research Hospital through Génifique Day on which the brand will donate $7 with the purchase of select Génifique product bottles.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Audi propels Santa into the future with electric sleigh
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  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
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