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Television

Land Rover drives male awareness via narrative commercial

November 13, 2012

 

By Erin Shea

Land Rover North America is accelerating male interest for the 2013 Range Rover Evoque model via a short film titled “The Collector” that is showing off the brand’s history of luxury and capability.

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  1. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  2. Chanel unleashes ‘From Dream to Reality’
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. US lowers tariff on Swiss imports to 15pc
  5. Viceroy Hotels installs next chief executive
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. JW Marriott, Flamingo Estate roll out new wellness experiences
  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. Hilton launches loyalty program at sea with Explora Journeys
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