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Dec. 23, 2025
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In-store

Land Rover offers augmented reality preview of new car

December 12, 2014

Durovis Dive headset for Land Rover Durovis Dive headset for Land Rover

 

By Nancy Buckley

British automaker Jaguar Land Rover is unveiling a new way to launch an upcoming vehicle through augmented reality technology that allows consumers to experience the model prior to its release date.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Dolce & Gabbana debuts Devotion fragrance film
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Laura Burdese to succeed Bulgari CEO
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. Dior builds five-story statement flagship in Beijing
  10. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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